Digital Marketing

150 Types of Marketing

By Laia Cardona, on 11 June 2020

Need inspiration for your next marketing campaign? Have you tried different strategies, but none of them have achieved the results you're looking for? Maybe you just need a bit of inspiration!

In this complete guide you’ll find no less than 150 different types of marketing. I'm sure there's a lot you haven't tried yet that could help you when planning your next campaign, so let’s dive in!

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150 Types of Marketing

150 Types of Marketing, From A to Z

A

  • ABM (Account Based Marketing): Marketing technique (usually B2B) in which promotion is not aimed at a single person, but at an entire team or company. 
  • Agile Marketing: A marketing style based on the software development methodology of the same name. It is characterized by its flexibility when executing strategies and dynamic workflow.
  • Affiliate Marketing: Type of marketing based on promoting third-party brands, websites, products, or services in exchange for a commission.
  • Affinity Marketing: A strategy in which two or more brands partner to benefit each other.
  • Alliance Marketing: a strategy similar to affinity marketing, but one step further, as both brands share resources with each other.
  • Ambient marketing: Unconventional marketing technique that seeks to get the message to the user through differentiating factors, such as proximity and unpredictability.
  • ATL (Above The Line): Marketing that uses mass media to target a broad audience.
  • Augmented Marketing: Marketing based on adding value to a proposal with an additional offer.

B

  • Behavioral marketing: Automated marketing based on user behavior, in which your actions trigger promotional communication.
  • Big data: use and process large amounts of data to improve the accuracy and effectiveness of marketing campaigns.
  • Black hat SEO marketing: Marketing that employs unethical SEO tactics and generally banned by search engines. It will only generate short-term results.
  • Blended marketing: marketing that results from the fusion of traditional and digital marketing.
  • Branding: Marketing based on promoting an identity and brand values rather than a product or service.
  • BTL (Below The Line): Segmented marketing that is not used by mass media.
  • Brick and mortar marketing: Any form of marketing that is applied in a retail store. For example, special promotions that are made in many supermarkets or large areas.
  • B2B (business to business): Marketing aimed specifically at other companies.
  • B2C (business to consumer): Marketing aimed specifically at consumers.
  • B2P (business to people): Marketing based on a more personalized approach, which seeks to connect with people on a more intimate level than conventional advertising.

C

  • Channel Marketing: Marketing aimed at improving the distribution of a product or service.
  • Catalog Marketing: Type of direct marketing based on sending product catalogs to homes.
  • Cause Marketing: Marketing associated with charitable causes, for example, through collaboration between companies and NGOs.
  • Celebrity Marketing: Think of this as the original influencer marketing. Marketing strategy based on associating the brand with someone famous.
  • Call Center Marketing: Marketing based on "cold door" calls made by the agents of a contact center on behalf of the brand. 
  • Cloud Marketing: Use of different media (e.g. website, social networks and email) to offer the same marketing message.
  • Computational Marketing: Computer-based marketing that aligns consumers with the right campaigns for them.
  • Community Marketing: Marketing based on nurturing the relationship with existing customers, rather than looking for new ones.
  • Concentrated Marketing: Marketing strategy based on the development of a specific product for a very defined target audience.
  • Content Marketing: Marketing based on the creation and distribution of content in different formats in order to attract consumers to the brand.
  • Contextual Marketing: Marketing tactics of customizing the online content that a user can see based on who they are and what they are doing.
  • Conversational Marketing: Marketing based on conversations that prioritize a product, service, or consumer need.
  • Conversion Rate Marketing: General term to refer to all types of marketing whose main objective is to increase conversions and ROI.
  • Cooperative Marketing: A marketing strategy in which two or more companies cooperate with each other to sell a product or service.
  • Corporate Marketing: Marketing focused on promoting and managing brand perception.
  • Crisis Marketing: Marketing that must respond to a crisis, either within a company or society at large.
  • CRM (close range marketing): Marketing that uses Wi-Fi or Bluetooth signals to send content to people near a given location.
  • Cross Media Marketing: Marketing based on putting a marketing message in front of the customer through different channels.
  • CTA (call to action): Marketing tactic based on placing clearly visible and generally interactive elements that indicate the user the next step to be taken.
  • Cultural Marketing: Marketing based on creating campaigns for a particular culture or demographic.

  • Database Marketing: Marketing strategy based on collecting and analyzing customer information to implement marketing actions.
  • Defensive Marketing: Marketing aimed at protecting a company's position within a market.
  • Demarketing: Marketing that, for strategic reasons, is aimed at reducing demand or limiting growth.
  • Direct Marketing: It is used in a wide range of means to sell products or services directly to the consumer, rather than through a retailer. It's when you can communicate one-to-one with the consumer: cold calls, email, text messages, TV or radio ads, flier, digital newspapers or magazines.
  • Differentiated Marketing: Marketing strategy based on targeting the audience and launching different campaigns depending on the segment to be covered.
  • Digital Marketing: Marketing that uses digital technologies, such as websites or mobile applications.
  • Direct Marketing (Direct Marketing): marketing based on selling directly to customers (rather than using to an intermediary or distributor).
  • Disruptive Marketing: marketing based on finding new approaches to promote a product, whether adopting a strategy, changing the product or creating something innovative.
  • Diversity Marketing: marketing focused on recognizing the different origins of consumers and adapting messages to them.
  • Drip Marketing: Marketing based on sending a series of scheduled emails to a database.
  • Door-to-door marketing: A marketing tactic based on physically visiting people's homes with the intent to promote a product or service.

E

  • Ecommerce Marketing: marketing based on the promotion of online stores.
  • Email marketing: Marketing tactics based on sending emails to a distribution list.
  • Ambush Marketing: A type of marketing that relies on trying to associate the brand with an event without being an official sponsor of the event.
  • Emotional Marketing: Campaign-based marketing that appeals to customer feelings rather than logical buying arguments.
  • Entrepreneurial Marketing: A type of marketing in which individuals execute marketing strategies.
  • Evangelism Marketing: It is a type of business in which consumers themselves decide to become brand evangelizers, thus executing this type of marketing. Can be similar to multi-level marketing.
  • Ethnic Marketing: marketing based on the adaptation of the message to different communities.
  • Event Marketing: Event organization-based marketing to increase brand awareness and drive sales.
  • Experiential Marketing: Promotion of a brand, product or service through immersive experiences.

F

  • Field Marketing: Marketing based on physically meeting potential customers in a given location.
  • Facebook Marketing: Marketing campaign of any kind that is developed through the Facebook platform.

G

  • Geomarketing: Marketing based on users' location.
  • Global Marketing: Marketing whose strategies are aimed at an international arena.
  • Green Marketing: Marketing based on promoting the "green" aspects of a product or service.
  • Growth hacking: A set of marketing techniques that employ analytics, creativity and social media to generate rapid growth.
  • Guerrilla marketing: Marketing that promotes a brand, product or service in a creative and unconventional way. 
  • Gastronomical Marketing: Marketing based on satisfying the gastronomic needs of a certain audience to capture and captivate them.

H

  • Humanistic Marketing: Marketing based on the promotion of universal values and feelings.
  • Horizontal Marketing: Marketing in which one company associates with another in a related niche to promote a product or service.

I

  • Inbound marketing: Marketing methodology based on attracting the customer to the brand.
  • Influencer Marketing: A marketing tactic that relies on users with influence on social media to expand the reach of brand messages.
  • Informational Marketing: Marketing that is based on explaining the details and characteristics of a product or service.
  • In-game Marketing: Marketing tactic based on promoting the product or service within a game.
  • Integral Marketing: Marketing strategy that seeks to create a unified customer experience, whatever way it interacts with the brand.
  • Interactive Marketing: Marketing in which consumer interactions generate specific reactions.
  • International Marketing: Marketing a product or service in multiple countries.
  • Internet Marketing: Marketing that takes place on the internet.
  • In-store marketing: Promotional strategies carried out in a physical store, for example, promotion of special offers by means of signage.
  • Industrial Marketing: Marketing in which one company tries to sell industrial products or services to others.

L

  • Long tail: Strategy based on targeting a number of niche markets, rather than a larger segment.
  • Loyalty Marketing: Marketing focused on retaining existing customers.
  • Location marketing: Type of marketing that aims to promote a place or destination. 
  • Local Marketing: Marketing whose campaigns are directed to people physically close to the point of sale.

M

  • Marketing of goods: Marketing aimed at incentivizing the sales of a physical product.
  • Massive Marketing: Marketing that intends to sell a product or service to as many people as possible.
  • Mobile Marketing: Marketing based on creating campaigns specially designed to be consumed over mobile.
  • Multi-Level Marketing: Marketing that seeks to make customers themselves sellers of products. Generally this is not a very ethical style of marketing.
  • Merchandising: Techniques used to sell products through point-of-sale display.
  • Mailbox: Marketing technique that consists of depositing advertising brochures in private mailboxes.

N

  • Neuromarketing: Marketing based on the study of the brain and its influence on consumer behavior.
  • Newsletter Marketing: Type of email marketing based on sending periodic newsletters to mailing list members.
  • Niche Marketing: Targeted marketing for a small, market-specific segment.
  • New Media Marketing: Marketing that takes the latest channels and technologies to reach customers.

O

  • Offline Marketing: Marketing not based on digital strategies but outside advertising.
  • Online Marketing: Marketing whose campaigns materialize over the Internet.
  • Outbound Marketing: Marketing based on direct customer targeting (as opposed to inbound marketing).
  • Outdoor advertising: Marketing tactic based on the placement of signage in public places.
  • One-to-one Marketing: Marketing that interacts directly and independently with a single consumer. 
  • Offensive Marketing: Marketing based on attacking competitive weaknesses. A good example are Wendy’s snarky viral tweets.

P

  • Performance Marketing: Digital marketing based on a pay-per-result model.
  • Permission Marketing: Marketing based on obtaining the customer's permission to send promotional content to you.
  • Personal Marketing: Marketing that is aimed at creating, maintaining or changing public opinion around a person.
  • Personalization: A marketing tactic based on individualizing messages based on the characteristics of the intended user.
  • Persuasion Marketing: Marketing that uses knowledge of human psychology to modify opinions.
  • Post-Click Marketing: A marketing tactic based on interacting with web visitors after they have clicked on one of their ads.
  • PPC (Pay-per-click): Pay-per-view marketing strategy works to bring traffic to the brand website in exchange or payment per ad-click.
  • Product Marketing: Type of marketing aimed at increasing the demand and use of a product.
  • Promotional Marketing: Marketing tactic based on offering an extra incentive to customers to purchase a product or service.
  • Proximity Marketing: A marketing strategy based on contacting customers when they pass near a particular physical point.
  • Public Opinion Marketing: Marketing that aims to change popular opinion around an organization.
  • Pull Marketing: Marketing based on generating leads in a non-intrusive way.
  • Point-of-sale Marketing: Marketing aimed at increasing sales within a physical store by placing items near the point of sale.
  • Public Relations: a branch of marketing that relies on collaborating with the means to increase knowledge of a brand or product.
  • Push Marketing: Marketing based on proactively showing a product or service to an audience that was not aware of it.
  • Partnership Marketing: A marketing strategy in which two companies partner to showcase their brand to a new audience.

R

  • Relational Marketing: Marketing based on establishing, maintaining and nurturing customer relationships.
  • Real Time Marketing: A marketing strategy that uses up-to-the-box information. 
  • Remarketing: Marketing strategy based on retargeting customers who have already interacted with the brand.
  • Reputational Marketing: Marketing aimed at improving consumer perception of a product or service.
  • Retail Marketing: Promotion of goods and services within a retail context.
  • Recommendation Marketing: Marketing tactic aimed at making customers become brand ambassadors who recommend a brand, product, or service to their own contacts.

S

  • Seasonal Marketing: Marketing focused on promoting products or services at certain times of the year.
  • Segmented Marketing: Marketing focused on a specific, well-defined audience.
  • SEM: Marketing tactic based on placing ads on search engine result pages.
  • SEO: Marketing tactic based on positioning the pages of a website in the first search engine results.
  • Service marketing: Marketing aimed at promoting a service rather than a product.
  • Shotgun marketing: Marketing based on extending the reach of campaigns to as many people as possible.
  • Synchronized Marketing: Marketing strategy based on stimulating demand for seasonal products during the off-season.
  • Social Marketing: Marketing aimed at influencing people to take actions that are beneficial to themselves and their communities.
  • Social Media Marketing: Marketing whose campaigns are conducted through sites such as Facebook, Instagram, Twitter, etc.
  • Street Marketing: Marketing tactic based on advertising products unconventionally in public spaces.
  • Storytelling: A marketing technique that seeks to approach the user through stories that reflect brand values.
  • Sample Marketing: Marketing tactic based on offering users a free sample of products.
  • Sensory Marketing: A marketing tactic that uses the senses in its strategies.
  • Scientific Marketing: Marketing aimed at improving ROI by analyzing market data and statistics.

T

  • Temporal Marketing: Marketing based on promoting a product or service at a given time or period.
  • Testimonial Marketing: Type of marketing based on sharing real stories from brand customers.
  • Traditional Marketing: Strategy-based marketing with a long history, e.g. press ads.
  • Transactional Marketing: marketing that focuses on increasing efficiency and individual sales volume.
  • TTL: Marketing technique that integrates ATL and BTL marketing.
  • Technical marketing: Marketing that is based on the characteristics and technical specifications of a product.
  • Telemarketing: Marketing tactic based on cold door calls.

U

  • Undercover Marketing: Marketing based on advertising something to someone without the receiver realizing it.
  • User-generated Marketing: marketing based on strategies that allow consumers to be part of the campaign.

  • Voice Marketing: Voice-based marketing, for example, through virtual assistants like Alexa.
  • Video marketing: Using video to promote a product or service.
  • Viral Marketing: marketing aimed at getting a rapid dissemination of messages by users themselves.
  • Virtual Assistant Marketing: Marketing aimed at promoting products and services through voice assistants.
  • Vertical Marketing: marketing that targets certain market sectors, such as gyms and health food stores.

W

  • Wikimarketing: A marketing technique that is based on the creation and updating of product and brand reference articles.
  • Word of Mouth Marketing: Marketing strategy aimed at having customers recommend a product or service.

Laia Cardona

Responsable de la estrategia de inbound marketing en Cyberclick. Gestión del CRM con Hubspot, de la base de datos y creación de la estrategia global de contenidos, workflows y lead nurturing. Experiencia en marketing digital, comunicación digital y periodismo en medios de comunicación.