Inbound Marketing and SEO: The combination defined to attract and convert web traffic

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Kelly Rogan (Autora invitada)

Two common tendencies in digital marketing are, with out doubt, SEO and Inbound Marketing. It would be redundant to explain what SEO is, because they are very few people that still do not know this discipline, yet not so many who know the potential to unite SEO and Inbound Marketing into a single strategy.


The importance of views in Inbound Marketing

The Inbound Marketing aims primarily to get leads, i.e. convert anonymous visits into people with "names" or at least an email address you can contact.

However, without traffic it is difficult to convert leads because you will have nothing to convert. You could say that the visits are the backbone and that failure to have them, even though as your conversion ratio is high or your loyalty program is excellent, this will eventually collapse. It would be similar to having a great shop where you buy worldwide, but located in a place that nobody passes. If nobody sees you, nobody can "buy".

SEO, traffic generator for excellence

The biggest source of global web traffic is Google, no doubt. Therefore, if we want traffic than we will have to try to climb up positions and position ourselves or we will be throwing away a vital source of traffic.

Furthermore, the average Internet user understands that a result on the first page of Google is a quality result. Therefore, your page appearing there will be a kind of initial validation that will make this person have a positive first impression, then we endorse the content on our own website.

Perhaps the only complaint one can make of this kind of traffic is that it is less faithful. Many of the people who enter your site through Google results tend to leave once they have read what they were looking for, but that's where a good strategy should work to uptake leads to ensure that that does not happen.

How you can help Inbound Marketing SEO?

We have seen that in order to run a good strategy we need traffic and the largest source of traffic is Google. Therefore, an SEO specialist should be a person fixed within a computer in which they intend to work on Inbound Marketing. Why? Because having an expert in positioning equipment can achieve this:

1. Multiply the web traffic: it is evident that the first benefit of SEO for Inbound is the multiplication of web traffic. A good job of positioning can make a website that received 100-150 visitors a day jump to more than 1,000 in a small period of time.

2. Discover the trends in your industry: if you want to convert traffic into leads, your business must be current and not say that others have been saying that for months. A SEO is able to identify trends and emerging doubts over time by analyzing keywords and searches.

3. Organize the website in a perfect and traceable way: poor organization of the web makes the navigation difficult for the user and can cause them to go back to where they came from. The SEO helps organize the web in a clear and clean way where everything unnecessary is left out and only what matters remains and should be tracked by Google.

4. Helping to shape the editorial calendar: content creation is key to the Inbound Marketing and sometimes it may be more or less difficult to choose topics to write about. Thanks to keyword analysis and trends I mentioned earlier, an SEO can help you nurture your editorial calendar of topics that are fashionable and therefore generate more interaction and satisfaction in your audience.

5. To avoid possible penalties and judgments on the web: if you provoke the "wrath" of Google, the solution of Mountain View is to make you disappear from the results of your search engine or send you to a page that does not even reach the person. Sometimes unknowingly we commit all kinds of Google errors, but having a SEO in the team keeps that from happening and you can throw all previous work overboard.

In short, SEO is a vital discipline within the Inbound Marketing and if you're not careful it will be losing visitors and visitors that could convert into leads and sales. And nobody wants that to happen, right?

Tags: Inbound Marketing, Online Marketing & Digital Marketing, SEO & SEM

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