Even though they may lack the expertise and the necessary resources, 75% of business take on the task of email marketing internally. In the same way, more than half of companies don’t carry out any sort of testing before launching an email campaign; this is an essential component in order to see if one is choosing the right contact base, if their copies are well-done or if they're choosing the ads with the high levels of engagement.
We recommend implementing tests before launching a campaign in order to correctly identify what role email acquisition plays in your strategy in the medium term in addition to the most efficient messages/call to actions for your company. In this way, you will be able to enhance both your open rate and click rate and, by effect, your ROI as well.
The following are ways we can help you to improve your email marketing campaigns, optimize your processes and increase your results:
If you are interested in learning more about email marketing or any other discipline, make sure to check out Cyberclick Academy!