The TOFU stage is found at the top part of the conversion funnel (where the content is created) in order to attract the greatest number of possible visitors
The TOFU stage, within the Funnel Advertising Methodology, acts as the moment where we try to get users to get to know us. We inform them of who we are and how we can be of service to them. How can we help fix their problems? What answers could we offer them regarding their needs?
In this stage, our goal shifts from trying to close the deal or make the conversion to informing and enticing the consumer.
The procedures best suited for this stage are: