By Toni Arco, on 12 August 2015
Segmentation is a key part of any marketing strategy, but how would it be possible to segment if we don’t know what parameters to base it off of? In other words, the more we know about users that we want to address our campaign to, the better and Twitter knows very well why it has launched the Twitter Audience Insight tool that allows advertisers to know its audience better and narrow your focus with Twitter Ads campaigns.
Twitter Audience Insight is a tool that presents itself as the perfect complement to Twitter Advertising because it allows the message to be delivered through this system and improve the results we get, or what is the same, the return on investment (ROI). But how exactly does this new feature from Twitter work?
- Know our potential customers in depth.
- Learn more about our followers and people who are interested or interact with our Tweets.
- Compare followers.
Twitter has started a series of actions some time ago in order to allow companies to use the social network as part of their marketing and communication strategy to improve the results they get through it. Twitter Audience Insight is one of these tools, and on the other hand, works in a complementary way with Twitter Ads and can enjoy a substantially higher return on investment for each campaign. Its potential is so great that today it can be considered an essential tool for any marketer.