If a picture is worth 1000 words, than according to research a video is worth 1.8 million words. In the age of youtube, netflix, vimeo, and twitch, we can all agree that video is exponentially more powerful than the written word. This trend is clear when it comes to digital content. According CISCO, 57% of traffic recorded corresponds to online videos. This figure is expected to rise to almost 70% in the next few years.
We’ve selected the top 7 most important keywords for you to know about video marketing. Here's a short guide, as your ticket into the world of videos.
We’ve all heard of the importance video marketing has been gaining in our sector. The video boom in past years has been simply phenomenal. To get an idea, let’s try something, a visualization. I’d like you to close your eyes and imagine the number of videos circulating over the internet in just one second. Ready? Now try to guess how long it would take you to watch all those videos you’ve just imagined.
Overwhelming? According to Cisco, for 2021 it would take a full two years to watch all the videos circulating just in that one moment. Yes, it’s overwhelming, but it’s also impressive, and more importantly a huge opportunity.
As marketers, we have to be up-to-date on what’s new and take measure accordingly based off data. In this post, I’m giving you the insights you need to make the right decisions. I’m giving you our top 10 statistics and trends of video marketing along with what they mean for you and your brand.