Marketing Managers & ‘Design Thinking’

Posted by Jessica Bubenheim on Nov 15, 2017 3:33:59 PM

The term ‘Design thinking’ can be coined a clever marketing buzzword. The concept is not particularly new- but it’s certainly hot, and definitely great clickbait.

Today I’d like demonstrate how the concept of ‘design thinking’ relates to marketing at a deeper level. Looking at successful marketing strategies, they continuously innovate and drive improvements. Additionally, you'll find that excellent marketing managers are out of the box thinkers by definition. What design thinkers define as “a creative process based around the ‘building up of idea’" sits most naturally as part of the marketing function. Excellent marketers are by nature experts in design thinking.

Tags: strategy, 2018

Stop- 3 step self-analysis for social media success

Posted by Laia Cardona on Oct 4, 2017 9:00:00 AM

Estimations say, by 2019 social media will see 17,000 million dollar investments from US firms alone. Social media isn’t only a US phenomenon; globally social media plays a key role in digital marketing strategies.

Although sites like Facebook and Twitter gained prominence by end of 2006 and we’ve had 12 years to adapt, marketers are falling into the same mistakes time and time again. We’ve put together 3 key points for self-analysis


Tags: Content Marketing, Digital Marketing, strategy

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