Numerical blog: the latest insights to digital marketing and online advertising.
Nearly one billion people worldwide use WhatsApp to send and receive text messages. In the long term, the mobile messenger service could even overtake Facebook. For this reason, the service is also becoming increasingly interesting for marketing mana...Read more
Viraljacking is a concept that I’ve developed from the basis of newsjacking. In today’s post, I will explain this new new concept through the use of two examples. The two examples aim to explain how I applied viraljacking and the results I obtained f...Read more
Managing customer data is one of the biggest challenges we face in digital marketing. If you’re looking to effectively manage your customer data, a customer data platform may be the solution for you. This new technology for improving and optimizing w...Read more
There is no excuse: if mobile is not at the very core of your digital marketing strategy, it is time to adapt or die. In 2015, Google announced that mobile traffic had overtaken desktop traffic for the first time, and this difference has only continu...Read more
One of the most powerful eras of the year for digital marketing is approaching: SALE! Are you ready?Read more
As a team of digital marketing professionals, we are often asked what defining characteristics make up the the SME and SMB target market segment. The rise of the gig economy has brought a significant increase to this market segment. Across Europe, 99...Read more
The LOHAS (Lifestyle on Health and Sustainability) target market segment is becoming increasingly important. In almost all sectors the phenomenon of LOHAS is spreading. In order to fully maximize the potential for success that lies within this target...Read more
No matter what kind of business you’re in, the majority of your customers in today’s world are going to find you online. And that’s why your approach to digital marketing--how you present yourself, as well as how you communicate and entice potential ...Read more
If you are a novice and do not know what is a KPI in your marketing strategy, but you've probably heard of this concept more than once, it stands for Key Performance Indicator.Read more
Voice marketing? Voice assistants like Google home mini and Amazon’s Alexa, are transforming how companies set up their marketing strategy to sell to consumers. Over the next decade, global firms will have to innovate in making their voice heard thro...Read more
