When was the last time you went more than a few hours without checking your phone for notifications? Whether it's a message from Whatsapp, our favorite brand’s latest tweet or breaking news from our favorite digital newspaper, we always want to make sure we are not missing out on a single thing that’s going out there in that big, wide world.
What would become of us digital marketers without our free marketing tools and techniques? They take some of the weight of our shoulders, help us to organize ourselves, to do the best we can with the brands we are managing and generally make our lives a lot easier. In this blog we have talked before about free marketing tools and techniques for Facebook, Twitter and Content, but today let’s talk about another essential social network: Instagram.
Social marketers are a little… intense when it comes to their job. Social networks fascinate and marvel us, and sometimes we can become slightly obsessed. If you have ever worked in this area, you will probably identify with a few of these 10 signs that happen when a social marketer is crazy about their job.
If you work in digital marketing, you are sure to have heard of Snapchat by now. This app has been on the market for about 5 years now, and it has been gaining more and more popularity in recent times, especially among the younger generations. Part instant messenger, part social network and part something totally new, more and more brands are using it everyday to launch their new and innovative campaigns. For you to get aboard this track, today I would like to tell you exactly what Snapchat is, and why it is so popular among young people.
Tags: Social Networks
Did you know that 2016 is the year of the outbreak of mobile apps? More and more brands everyday are opting for including mobile apps in their digital marketing strategies. A good design and user experience are key to conquer a user’s smartphone, but creating an awesome app is only half the job done: you also need to have a great promotion plan up your sleeve to make it known.
Tags: Social Networks
Do you use social networks as part of your marketing strategy? The fact is, even nowadays, these channels have a certain “bad reputation” amongst digital marketers for the difficulty in measuring their ROI. The problem is that many companies use social networks to “generate brand awareness” or “create communities”, and measure their success based on metrics such as the number of likes or retweets, but are then not able to translate these results to analyze whether they are actually aligned with their overall marketing objectives. So, if your final goal is to increase your brand’s sales, what you need are strategies to generate quality leads on social networks and increase your conversions.
The shortest path to connect social networks and ROI is sharing content that then translate into conversions on your website. If your business is based on ecommerce, you can share the latest offers, promotions and products which may interest your followers; while avoiding being considered spam, of course. If you operate in the B2B world, on the other hand, you will have to use content marketing based strategies, to generate quality leads on social networks. If you write a blog, create eBooks and downloadable guides that you can share, you will have a simple way of obtaining measurable results to show what is working and what’s not, and to adjust your strategy to help achieve your goals. Furthermore, this type of focus increases the engagement of your new lead with your brand.
So if you happen to be in the need of renovating you strategy to generate quality leads on social networks, I would like to share with you 5 strategies that will help you improve results.
Tags: Social Networks
The types of Tweets like "RT(retweet) or FAV(favorite)" and are long gone. Until now, the options to do a survey on Twitter were limited: you had to write down the answers one by one, the followers had to choose between two actions, to vote or resort to the "vote hashtag" type solutions. But since last October 21, it is possible to know instantly and easily the opinion of your audience by using the new tool offered by this social network. Here I will leave you with 5 innovative ideas to start your polls on Twitter.
Have you launched online marketing in every conceivable social network at once, without stopping to think about which interest you? Have you lost time (and money) in a social network that does not give you benefits? It is a common mistake, but as a marketer, your time and resources are limited. Your brand cannot be in all social networks at once, but you shouldn’t afford to ignore the ones that can give you the most benefits. So today we will help you choose the most suitable social network for your brand.