Google’s response to ChatGPT, the artificial intelligence-powered chatbot by OpenAI, comes from Project Magi, an ambitious search engine with advanced AI capabilities. But what exactly is Project Magi, and how does it compare to the popular ChatGPT? Read more
Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.
In marketing, it's not enough to know how many people are visiting your website; you also have to know where they come from. Not all visits are created equal, and identifying the different traffic sources that bring people to your site will help you ... Read more
A backlink is a link that is found on another website and redirects to yours. In terms of SEO positioning, backlinks play a very important role, since the more backlinks you have, the better positioning you can achieve on search engines. This is beca... Read more
Search engines and their algorithms do not stop evolving, as do the expectations of users. Read more
If we talk about digital marketing trends, we have to talk about SEO. Being at the top of the page when users search for information related to your brand is essential, but the keys to achieve this evolve year after year. Read more
When we talk about clusters in marketing and content creation, we are referring to creating topic clusters, which help improve your SEO positioning and strategy. In this article, we will take a look at what these topic clusters are, how to create the... Read more
Mobile has the upper hand when it comes to SEO and SEM since most of the searches and traffic come from these devices. Google is well aware of this. That’s why, for a few years now, it has implemented mobile-first indexing. But do you know exactly wh... Read more
The zero click search, which translates to searches without clicks, is something that content creators have been very concerned about lately because it can negatively affect a web page's SEO positioning. Read more
Keyword density is a term used in SEO to refer to the number of times keywords are repeated within the copy on a web page. Search engines like Google penalize having a high keyword density because it means that the content is not optimized for the us... Read more
Keyword research is a fundamental step of any SEO strategy or PPC campaign. We’ll explain what it is, how to apply it to your brand, and what tools you can use. Read more
