14 ways to optimize your website with Google Analytics

Posted by Marta Canadell on May 22, 2017 2:00:00 PM

An attractive, optimized and generally well-done website is indispensable in any marketing strategy. Driving traffic to your own website gives you full control over the process, and helps you move your users through the conversion funnel.

Tags: SEO & SEM

Google AdWords’ new interface is on its way!

Posted by Marta Canadell on Mar 27, 2017 2:41:27 PM

2017 comes bearing big news for all SEM experts: Google AdWords’ new interface. For marketers everywhere, this launch has the power to change our strategies and search engine marketing results for the better, so be sure to be ready for it! Keep reading to find all about Google’s news.

Tags: SEO & SEM

SEO & SEM: What is the difference and how to use them together

Posted by Marta Canadell on Feb 13, 2017 2:00:00 PM

Both SEO and SEM are to basic essentials in any digital marketing strategy, but are also two acronyms that can be quite confusing: which is best for my brand, and how can I use them together?

Tags: SEO & SEM

What is SEO, how search engines work and why its so important

Posted by Chantal India on Jan 25, 2017 2:00:00 PM

Today we are going to take a short look at an essential that cannot be missing in your online strategy: SEO.

Tags: SEO & SEM

Simplifying SEO To Help Your Business Succeed

Posted by Alba Fraile (Autora invitada) on Aug 25, 2016 2:00:00 PM

The realm of digital marketing continues to change faster than most can keep up with, but it has become clear that the best way to establish and grow a business’ brand is to have a strong online presence. Strong online presences are most often associated with good search engine optimization so that the most efficient clients are targeted for your business. The problem with effective search engine optimization is that it can be quite daunting to everyone involved, even those team members who are most experienced can have difficulties understanding the scale of search engine optimization.

Tags: SEO & SEM

Is Black Hat SEO the enemy of Google and SEO?

Posted by Jaime Sanchís (Guest Author) on Aug 17, 2016 1:05:02 PM

Are Black Hat SEO and Google and SEO enemies? This question or doubt arises in the face of the several recommendations, threats and consequences that may result in the use or disuse of these techniques.

Black Hat is considered by many SEO experts as a collection of bad techniques that help achieve incredible results in the short run but, on the other hand, may have unpredicted negative results, due to Google’s penalizations.

Tags: SEO & SEM

The best tips to increase your international SEO position

Posted by Laia Cardona on Aug 9, 2016 2:00:00 PM

Wading out into the waters of international markets is a big step for any brand.

Tags: SEO & SEM

Strategies for success with SEO Marketing

Posted by Alba Fraile (Autora invitada) on Mar 24, 2016 11:04:49 AM

Want to improve your SEO Marketing strategy but feel overwhelmed by all the information that’s out there? That’s a good sign, because it means you’re out there exploring! And here’s the good news: You just got to the right place. Our team of SEO experts have worked on this article in order to provide you with the most useful tips when it comes to creating your SEO strategies, making your website easy for both users and search engines to understand.

Tags: SEO & SEM

7 tips to increase traffic to your website

Posted by Cyberclick on Feb 17, 2016 2:00:00 PM

You don’t need magic wands or fabulous spells to become known in the digital world, but you do need to analyze each action you take in depth, in order to determine what generates recognition and what doesn’t.

This is why I would like to give you 7 tips to apply on your website, related to design, content, online public relations, SEO, social network management and overall tips to improve the quality of your website.

Tags: SEO & SEM

The 10 most important steps to position in Google

Posted by Kelly Rogan (Autora invitada) on Jul 21, 2015 6:12:13 PM

Did you know that ... there are over 200 factors that affect the SEO of your page? Controlling each and every one of them would be ideal, but it is probably too ambitious to begin with. So today we will tell you the 10 most important steps to position in Google and start optimizing your website

Tags: SEO & SEM

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