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English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Tags: ROI By Estela Viñarás, on 11 Apr 2018

What is ROI?

For marketers, ROI is the Holy Grail, the metric of all metrics - it's what allows us to justify the value of our work and whether what we are doing works. Yet, despite its importance, there’s some confusion about what return on investment actually m...Read more

Tags: ROI, Google By Marta Canadell, on 26 Jul 2017

Why your not making the most of your AdWords dollars

Business' - large and small - are no longer questioning the criticality of investing in the digital field, particularly search engine marketing (SEM).Read more