English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Tags: ROI By Estela Viñarás, on 11 Apr 2018

What is ROI?

  For marketers, ROI is the Holy Grail, the metric of all metrics ... it is what  allows us to justify the value of our work and whether what we are doing really works. Yet, despite its importance, there’s much confusion about what the return on inve...Read more

Tags: ROI, Google By Marta Canadell, on 26 Jul 2017

Why your not making the most of your AdWords dollars

Business' - large and small - are no longer questioning the criticality of investing in the digital field, particularly search engine marketing (SEM).Read more