“Adapt or die” is pretty much any digital marketing expert’s motto, where changing and keeping up with the market is not optional. Here are 10 new social media tools that you can use to make your life easier by helping you curate content, launch and measure campaigns and connect with your audience.
To be able to reach out to your potential clients, the first challenge is to find them. There are 2.8 billion people all over the world using social media, but the majority of them limit themselves to just one or two networks. Which is what makes it so vital to know what audiences are on which social networks, allowing you to focus your investment on those that will give you the best results. And thanks to this data, it couldn’t be easier!
Google has decided to begin using Artificial Intelligence and Machine Learning to be able to identify when a video or content can be considered objectionable. This all begun with the situations that have arisen over the past few weeks about some big companies’ YouTube ads being advertised alongside racist or hateful content.
Rumour has it that social commerce has always been hard to get off the ground, and that users have always been far too cautious and hesitant when purchasing via social media. Which is why CPC Strategy decided to carry out a study to prove how much truth there actually is behind this statement. They focused this study of theirs on Facebook Ads and the digital marketing campaigns that can be run through this platform.
Over the past years, Facebook Ads has evolved into an extremely powerful tool for advertisers. There are so many options and features that you are sure to find one that will fit your marketing goals perfectly… but it can also be hard to choose, and quite overwhelming.
The advertising world is full of opportunities to promote your brand… but on the other hand, unfortunately, budgets and resources tend to be quite limited, forcing us to focus our efforts on just a few of all the available platforms.
Did you know that according to Entrepreneur, live videos are one of the main trends for 2017? Live videos are a fantastic addition to your content marketing, and users are loving it more and more every day.
Social Ads are a quick, effective and inexpensive way to reach out to great quantities of potential clients by using highly personalized messages. Thanks to all the information the social networks have on their users, you are able to create highly precise and targeted campaigns.
More and more brands are getting on board with social ads by the minute. With a seemingly endless stream of platforms and personalization options, the possibilities and varieties of ways to reach out to our audience are all but endless. Social Ads are an incredibly profitable and versatile advertising channel that give us the ability to build specific campaigns to meet a selection of different business goals at relatively low costs.