Many of our readers have asked us, more than once, what is online performance marketing? So we have decided to get to it and clarify this marketing concept. Although this concept is gaining more and more popularity every day, it is very common to not know quite exactly what it is, or to confuse it with other related concepts, such as affiliate marketing
In this article, we are going to explain exactly what performance marketing is, and its advantages and disadvantages for agencies and advertisers, for you to be able to really evaluate whether it is a solution that could be useful for you. Ready? Let’s go!