What is Online Performance Marketing? Pros, Cons and Conclusions

Posted by Laia Cardona on Feb 18, 2016 2:00:00 PM

Many of our readers have asked us, more than once, what is online performance marketing? So we have decided to get to it and clarify this marketing concept. Although this concept is gaining more and more popularity every day, it is very common to not know quite exactly what it is, or to confuse it with other related concepts, such as affiliate marketing

In this article, we are going to explain exactly what performance marketing is, and its advantages and disadvantages for agencies and advertisers, for you to be able to really evaluate whether it is a solution that could be useful for you. Ready? Let’s go!

Tags: Performance Marketing

5 digital marketing trends for 2016

Posted by Laia Cardona on Nov 5, 2015 10:47:52 AM

It's getting cold, winter seasonal foods are appearing in supermarkets, and at Cyberclick we have launched the prediction of the 5 digital marketing trends for 2016. Do not forget to take them into account in your future marketing plans!

Tags: Inbound Marketing, Online Marketing & Digital Marketing, Social Marketing, Email Marketing, App Marketing & Publicidad Móvil, Content Marketing, Performance Marketing

The Marketing Director: saving the brand from the apocalypse

Posted by David Tomas on Oct 20, 2015 10:51:16 AM

Just over 32 years ago, on September 26, 1983, a hero saved the world from a nuclear apocalypse. His name was Stanislaw Petrov. That night he was coordinating Petrof Russian aerospace defense from his command post at the Centre for Early Warning of military intelligence of the USSR, where he had come to replace a sick colleague. The Cold War had reached a point of maximum tension, and orders were clear: shoot the full arsenal at the first indication of a nuclear attack. A few weeks earlier, a South Korean plane line had mistakenly entered Soviet airspace was shot down without warning killing 269 people, including a senator and several US citizens.

Tags: Inbound Marketing, Online Marketing & Digital Marketing, Social Marketing, Email Marketing, Content Marketing, Performance Marketing

5 cases of Performance Marketing that will surprise you

Posted by Laia Cardona on Oct 19, 2015 12:00:34 PM

In today's post we will talk about 5 cases of Performance Marketing, which will surprise you. What kind of marketing is this? In short, we could say that performance marketing is the online marketing strategy in which the customer only pays for the results obtained by the strategy, not the strategy itself. That is, the customer will pay more if they have obtained better results and they won’t pay anything if the strategy or campaign has not achieved results. Generally, these conversions for which the customer pays are usually a download, a lead, a purchase or a click.

Tags: Online Marketing & Digital Marketing, Performance Marketing

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