Attracting and retaining clients to create long term relationships is one of the best strategies you can use to guarantee the longevity of your brand and company. In order to achieve this, customer service is key. Sam Walton, founder of Wal-Mart, said it himself: “the goal as a company is to have customer service that is not just the best, but legendary”.
Leads are Inbound Marketing’s very reason of existence… but as any good marketer will know, not all leads are created the same way. Some contacts have very high, short term possibilities of conversions, others will only make you waste your time.
But how to tell one from the other? Very simple: you need to have a good lead scoring strategy to generate qualified leads. So today I would like to tell you exactly what this technique is, what you need to get it functioning and how to set up your own lead qualification system.
If you want to increase your product’s or service’s online sales, inbound marketing is your ally. As I am sure you already know, this strategy consists in attracting users using content: ebooks, podcasts, videos, etc. and then taking care of those contacts until they convert into onlines sales for your brand.
In the first moments of a company, most of the founders only have one worry: to start selling and obtaining benefits in any way. When you have only a handful of customers, keeping your sales process under control is relatively simple. But as the company grows, managing a growing mass of leads in different stages of the buying process becomes increasingly complex. If you want to sell more and more effectively, you need to optimize the process. And for that, you need a CRM.
Tags: Online Sales