English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Tags: Online Marketing & Digital Marketing By Laia Cardona, on 15 May 2017

What is A/B Testing?

If you want to optimize your marketing and make the absolute most of your budget, A/B testing is your secret weapon. It is a very simple and easy-to-use methodology, which only requires a little bit of organization, consistency and discipline. Thanks...Read more

Tags: Online Marketing & Digital Marketing, Redes Sociales & Social Ads By Laia Cardona, on 26 Apr 2017

Google begins using Artificial Intelligence in YouTube Ads

Google has decided to begin using Artificial Intelligence and Machine Learning to be able to identify when a video or content can be considered objectionable. This all begun with the situations that have arisen over the past few weeks about some big ...Read more

Tags: Online Marketing & Digital Marketing By David Tomas, on 08 Mar 2017

The Conversion Funnel: What are the MOFU, BOFU and TOFU?

In the Inbound Marketing world, there are three abbreviations that are key in our day to day lives: TOFU, MOFU and BOFU. Knowing exactly what each of these mean and how to use them in our campaigns is crucial to be able to offer users appropriate con...Read more

Tags: Online Marketing & Digital Marketing By Cyberclick, on 23 Jan 2017

8 digital marketing trends for 2017 - according to Entrepreneur

There are no boring years in digital marketing, with technologies evolving at what seems like the speed of light, bringing along new and improved ways to communicate with our potential clients. And right from the first moment, 2017 proves to be no ex...Read more

Tags: Online Marketing & Digital Marketing By Laia Cardona, on 12 Jan 2017

7 trends that will dominate digital marketing in 2017 (According to Forbes)

2017 is finally here, and our crystal balls are all out: what will be the most revolutionary digital marketing trends of 2017? For you to be prepared and not be taken by surprise, I would like to share with you today what Forbes thinks about what thi...Read more

Tags: Online Marketing & Digital Marketing, Redes Sociales & Social Ads By David Tomas, on 09 Jan 2017

Google Ads vs Facebook Ads: the advantages of digital advertising on each channel

Did you know that there are already over 3.4 billion internet users all over the world? Thanks to marketing and digital advertising, even the smallest of companies have an enormous potential audience at the tipos of their fingers. And when looking to...Read more

Tags: Online Marketing & Digital Marketing By Alba Fraile, on 22 Dec 2016

How to measure your Account Based Marketing ROI

Has your company decided to invest in Account Based Marketing in 2017? Well done! ABM promises to be one of the most effective and profitable ways to market to the B2B sector. Like any tool, however, (and especially for new tools in your plan), you n...Read more

Tags: Online Marketing & Digital Marketing By Berta Campos, on 19 Dec 2016

10 colors to increase your sales with digital advertising and why they work!

All the best marketers know that colors are an essential and special part of increasing sales, and there is no excuse for not using them in your digital advertising campaigns. It has been known for a quite a while now that different colors provoke di...Read more

Tags: Online Marketing & Digital Marketing, Redes Sociales & Social Ads By Laia Cardona, on 16 Nov 2016

Video Marketing trends and benefits on social media

Did you know that your competitors are already using video in their content strategies? According the Web Marketing Video Council’s recent study, 60% of brands are currently using video on social networks. This type of content is perfect to reach out...Read more

Tags: Online Marketing & Digital Marketing By Héctor Borrás, on 11 Nov 2016

Technological trends that will revolutionize digital marketing in 2017

2017 is approaching fast and, just like every other year, the time has come to pull out our crystal balls and ask about which technologies will become the next big thing in this upcoming year. Being a part of the digital marketing world makes it esse...Read more