English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Tags: Online Marketing & Digital Marketing By Berta Campos, on 23 Jun 2017

5 neuromarketing techniques for marketers

Sometimes as digital marketers we can feel almost like fortune-tellers, trying to read the future of marketing from the bottom of a teacup. What is really going on in our consumers’ minds and what can we do to make them notice our brand?Read more

Tags: Online Marketing & Digital Marketing By Héctor Borrás, on 30 May 2017

15 signs that something is wrong with your digital marketing

Everybody makes mistakes… but in terms of your brand’s digital marketing, these mistakes can cost you dearly. The most important thing is not to be perfect, but rather to be able to identify when you’ve gone wrong and get back on the right track befo...Read more

Tags: Online Marketing & Digital Marketing By Chantal India, on 19 May 2017

3 ways to personalize communication with your clients using marketing automation

Marketing Automation has changed the future of our industry. It is an extremely powerful tool to get the best results in a very efficient way, and we haven’t even started truly exploring all the possibilities it offers marketers.Read more

Tags: Online Marketing & Digital Marketing By Laia Cardona, on 15 May 2017

What is A/B Testing?

If you want to optimize your marketing and make the absolute most of your budget, A/B testing is your secret weapon. It is a very simple and easy-to-use methodology, which only requires a little bit of organization, consistency and discipline. Thanks...Read more

Tags: Online Marketing & Digital Marketing, Redes Sociales & Social Ads By Laia Cardona, on 26 Apr 2017

Google begins using Artificial Intelligence in YouTube Ads

Google has decided to begin using Artificial Intelligence and Machine Learning to be able to identify when a video or content can be considered objectionable. This all begun with the situations that have arisen over the past few weeks about some big ...Read more

Tags: Online Marketing & Digital Marketing By David Tomas, on 08 Mar 2017

The Conversion Funnel: What are the MOFU, BOFU and TOFU?

In the Inbound Marketing world, there are three abbreviations that are key in our day to day lives: TOFU, MOFU and BOFU. Knowing exactly what each of these mean and how to use them in our campaigns is crucial to be able to offer users appropriate con...Read more

Tags: Online Marketing & Digital Marketing By Cyberclick, on 23 Jan 2017

8 digital marketing trends for 2017 - according to Entrepreneur

Heads up! We've updated our website with the Top Digital Marketing Trends and Predictions for 2020. Check it our here! There are no boring years in digital marketing, with technologies evolving at what seems like the speed of light, bringing along ne...Read more

Tags: Online Marketing & Digital Marketing By Laia Cardona, on 12 Jan 2017

7 trends that will dominate digital marketing in 2017 (According to Forbes)

Heads up! We've updated our website with the Top Digital Marketing Trends and Predictions for 2020. Check it our here!Read more

Tags: Online Marketing & Digital Marketing, Redes Sociales & Social Ads By David Tomas, on 09 Jan 2017

Google Ads vs Facebook Ads: the advantages of digital advertising on each channel

Did you know that there are already over 3.4 billion internet users all over the world? Thanks to marketing and digital advertising, even the smallest of companies have an enormous potential audience at the tipos of their fingers. And when looking to...Read more

Tags: Online Marketing & Digital Marketing By Alba Fraile, on 22 Dec 2016

How to measure your Account Based Marketing ROI

Has your company decided to invest in Account Based Marketing in 2017? Well done! ABM promises to be one of the most effective and profitable ways to market to the B2B sector. Like any tool, however, (and especially for new tools in your plan), you n...Read more