English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Tags: Online Marketing & Digital Marketing, Instagram By Sol Gonzalez, on 18 Oct 2017

Get Creative with Vertical Videos on Instagram

Vertical videos are trending. In 2015, when Periscope and Snapchat started vouching for them, there was close to no faith in the estranged vertical format. After all, we have 120 years of history with horizontal when it comes to cinema. It’s not just...Read more

Tags: Online Marketing & Digital Marketing, Online Sales By David Tomas, on 23 Aug 2017

6 strategies to attract and retain clients

Attracting and retaining clients to create long term relationships is one of the best strategies you can use to guarantee the longevity of your brand and company. In order to achieve this, customer service is key. Sam Walton, founder of Wal-Mart, sai...Read more

Tags: Online Marketing & Digital Marketing By David Tomas, on 09 Aug 2017

The Marketing Manager: an endangered species

I will never tire of saying that one of the things that makes digital marketing so fascinating is that it never stops changing. And this change doesn’t only affect that tools and technologies we use, but the actual nature of our work as well. Which i...Read more

Tags: Online Marketing & Digital Marketing, Digital Marketing By Jessica Bubenheim, on 02 Aug 2017

Authenticity in Brand & Marketing 

Marketers on top of their game have learned to thrive in the age of VUCA. The age of volatility, uncertainty, complexity, and ambiguity prompts an increasingly competitive environment.  Read more

Tags: Display, Online Marketing & Digital Marketing, SEO & SEM, Digital Advertising, Google By Marta Canadell, on 20 Jul 2017

5 hacks to boost your Quality Score

Aiming to improve your SEM results? If there’s one essential factor to optimise your account, it’s your Quality Score. This score is the one element that can save your site from ending up in the abandoned landscape of google’s page 2.Read more

Tags: Online Marketing & Digital Marketing By David Tomas, on 12 Jul 2017

10 skills of a successful CMO

For a successful CMO (Chief Marketing Officer) taking on an authoritative role is no longer enough, they must go beyond and take on the role of a leader. An influential CMO will lead their team with a clear purpose, vision, and mission. One that thei...Read more

Tags: Online Marketing & Digital Marketing By Laia Cardona, on 05 Jul 2017

Customer Loyalty: A romantic love affair

A key to our costumers’ heart would be the key to a golden chest of long term profits. In marketing terms, this key that we all long for is customer loyalty. After all, winning customer loyalty is essential to a winning CRM strategy.Read more

Tags: Online Marketing & Digital Marketing By Berta Campos, on 23 Jun 2017

5 neuromarketing techniques for marketers

Sometimes as digital marketers we can feel almost like fortune-tellers, trying to read the future of marketing from the bottom of a teacup. What is really going on in our consumers’ minds and what can we do to make them notice our brand?Read more

Tags: Online Marketing & Digital Marketing By Héctor Borrás, on 30 May 2017

15 signs that something is wrong with your digital marketing

Everybody makes mistakes… but in terms of your brand’s digital marketing, these mistakes can cost you dearly. The most important thing is not to be perfect, but rather to be able to identify when you’ve gone wrong and get back on the right track befo...Read more

Tags: Online Marketing & Digital Marketing By Chantal India, on 19 May 2017

3 ways to personalize communication with your clients using marketing automation

Marketing Automation has changed the future of our industry. It is an extremely powerful tool to get the best results in a very efficient way, and we haven’t even started truly exploring all the possibilities it offers marketers.Read more