In advertising, it's said that a picture is worth a thousand words, but this is not entirely true. Writing an effective advertising copy to accompany the more visual part of your ad is crucial to get your brand's message across, communicate your camp... Read more
Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.
Keeping up with all the technological tools that can help you execute specific tasks, either within digital marketing or any other area, is very complicated. However, there are platforms like ProductHunt that can help! Read on as we explain what this... Read more
A target audience is the group of people you are trying to reach with your marketing efforts. Building your target audience consists of knowing the goals, desires, interests, and pain points of your ideal customers. It also takes into account behavio... Read more
Viral marketing is a marketing action that is able to generate interest in a brand or product (and therefore potential sales) through messages that spread quickly from person to person. The core idea of viral marketing is that the users themselves ch... Read more
Direct marketing is a form of marketing that focuses on communicating directly with customers or clients to promote products or services. The method of communication by the advertiser or marketer can come in many formats, like email, social ads, or e... Read more
Are you familiar with the term "growth hacking"? It has become quite a buzzword over the past few years, referring to non-traditional digital marketing strategies that ensure rapid growth. Though many startups use growth hacking techniques to quickly... Read more
Looking for some successful marketing strategy examples to inspire you? Well, you’ve come to the right place! Brands such as Spotify, Nordstrom, GroPro or Nike are just some of the examples of successful marketing strategies that we will be taking a ... Read more
The key elements directing every effective marketing plan are the objectives you set. Essentially, your marketing objectives are the actions you and your marketing team take to achieve your marketing goals. Increasing brand awareness, increasing mark... Read more
Finding your company’s market share is one of the most effective ways to understand how strong its position is in the industry and how well your marketing efforts are working. Read more
The use of video games within advertising has been growing and has virtually become a type of marketing strategy. Brands realized that approaching consumers from a playful perspective works very well, so they started to invest in this. Read more
