Blockchain Basics for Marketing & Advertising

Posted by Jessica Bubenheim on Nov 29, 2017 1:00:00 PM

In 2008 we were first presented with cryptocurrency Bitcoin. Over the years, what’s really gotten attention globally, is the unique technology behind it, Blockchain.

The potential of Blockchain has become an important conversation topic in the tech community. For marketing, it holds the potential to change how digital marketers access data streams and improve community engagement. 

For those who are still unsure what Blockchain is, it’s time to get you up to speed on the conversation.

Tags: Online Marketing & Digital Marketing, Digital Advertising, Digital Marketing

Get Creative with Vertical Videos on Instagram

Posted by Sol Gonzalez on Oct 18, 2017 9:05:00 AM

Vertical videos are trending. In 2015, when Periscope and Snapchat started vouching for them, there was close to no faith in the estranged vertical format. After all, we have 120 years of history with horizontal when it comes to cinema. It’s not just cinema, it’s TVs, computers, laptops, you name it. If you think about it, it’s hard to imagine them any other way. Somehow however, over the past years, the world of mobile has started to see a change.

Mobile devices have brought with them a revolution. Humans are creatures of habit, but smartphones have brought with them their own set of habits- content consumption habits. The hand held devices have disrupted our way of getting creative, they’ve twisted our thoughts right round, by getting vertical. Marketing campaigns now start with mobile, and only later they are adapted to the remaining formats and devices. If we think about the fact that per default mobile devices are vertical and usually handled with just one hand, its logical to think the best format fit would be no other but vertical.

We’re only a few years in and this twisted way of working has arrived to vertical videos vertical they’re buzzing. True popularity is put to the test when it survives in a different habitat. Vertical videos have seen their success on snapchat, what happens when you take them to Instagram? That’s why today I`m going to analyze a few of the best creative ideas for vertical videos on this channel.


Tags: Online Marketing & Digital Marketing, instagram

10 marketing strategies for your product launch

Posted by Estela Viñarás on Sep 13, 2017 2:00:00 PM

Launching a new product into the market can be the beginning of a wonderful friendship… or a total fiasco. It is a key moment that needs all the care and attention it can get.

Tags: Online Marketing & Digital Marketing

6 strategies to attract and retain clients

Posted by David Tomas on Aug 23, 2017 2:00:00 PM

Attracting and retaining clients to create long term relationships is one of the best strategies you can use to guarantee the longevity of your brand and company. In order to achieve this, customer service is key. Sam Walton, founder of Wal-Mart, said it himself: “the goal as a company is to have customer service that is not just the best, but legendary”.

Tags: Online Marketing & Digital Marketing, Online Sales

The Marketing Manager: an endangered species

Posted by David Tomas on Aug 9, 2017 3:09:10 PM

I will never tire of saying that one of the things that makes digital marketing so fascinating is that it never stops changing. And this change doesn’t only affect that tools and technologies we use, but the actual nature of our work as well. Which is exactly the case of the role of the Marketing Manager.

Tags: Online Marketing & Digital Marketing

Authenticity in Brand & Marketing 

Posted by Jessica Bubenheim on Aug 2, 2017 2:00:00 PM

Marketers on top of their game have learned to thrive in the age of VUCA. The age of volatility, uncertainty, complexity, and ambiguity prompts an increasingly competitive environment.  

Tags: Online Marketing & Digital Marketing, Digital Marketing

5 hacks to boost your Quality Score

Posted by Marta Canadell on Jul 20, 2017 11:04:16 AM

Aiming to improve your SEM results? If there’s one essential factor to optimise your account, it’s your Quality Score. This score is the one element that can save your site from ending up in the abandoned landscape of google’s page 2.

Tags: Display, Online Marketing & Digital Marketing, online advertising, Digital Advertising, seo, Google Adwords

10 skills of a successful CMO

Posted by David Tomas on Jul 12, 2017 3:13:32 PM

For a successful CMO (Chief Marketing Officer) taking on an authoritative role is no longer enough, they must go beyond and take on the role of a leader. An influential CMO will lead their team with a clear purpose, vision, and mission. One that their team identifies itself with.

Tags: Online Marketing & Digital Marketing

Customer Loyalty: A romantic love affair

Posted by Laia Cardona on Jul 5, 2017 8:00:00 PM

A key to our costumers’ heart would be the key to a golden chest of long term profits. In marketing terms, this key that we all long for is customer loyalty. After all, winning customer loyalty is essential to a winning CRMstrategy.

Tags: Online Marketing & Digital Marketing

10 new social media marketing tools

Posted by Cyberclick on Jun 28, 2017 2:00:00 PM

“Adapt or die” is pretty much any digital marketing expert’s motto, where changing and keeping up with the market is not optional. Here are 10 new social media tools that you can use to make your life easier by helping you curate content, launch and measure campaigns and connect with your audience.

Tags: Online Marketing & Digital Marketing, Redes Sociales & Social Ads

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