The world of commerce is going through its biggest structural change in history. Although technology is posing challenges for traditional businesses, those willing to adapt see it as an opportunity. Data-based marketing campaigns are one example of taking advantage of tech and big data.
Christmas brings with it the holiday shopping frenzy and puts traditional brick and mortar stores to the test. To reap the complete benefits of the season requires operational control across all aspects of the business. Applying big data to digital marketing enables such control, placing it at your fingertips.
Aiming to improve your SEM results? If there’s one essential factor to optimise your account, it’s your Quality Score. This score is the one element that can save your site from ending up in the abandoned landscape of google’s page 2.
Every day we hear all about viral marketing, the Internet’s viral videos and content that spreads at the speed of light. But what exactly is it? A viral product or viral advertising, viral campaigns or simply luck, that randomly makes something such a big hit…
Viral content usually has a well-designed viral strategy behind it, it is, in part, also due to luck, but creativity and preparation are also extremely important… For this reason, to get to know this world a little better, I would like to tell you today what the definition of this concept actually is, how a viral campaign works, the advantages or viral marketing and show you our favorite examples.
Viral Marketing: what is it?
Consumption habits are in a state of constant change, and most likely, none of us are able to predict their behavior, due to the constant evolution of technology. At the moment, anyone with an Internet connection has 3 ways to sell online:
- Online store with home delivery
- Online store with delivery branch
- Physical store
In any of these three options, the use of the smartphone is all but guaranteed. Thanks to a study carried out by SecureNet during 2015, we see that over half of the consumers in the United States (55%) admit to having used a mobile device (smartphone, tablet) to research a product while they were considering purchasing it in a physical store.
There are increasingly more webpages and online environments which are beginning to get a considerable amount of traffic and want to monetize this, in other words, make money from the insertion of advertising formats. For this reason, I want to teach you with this article how digital advertising works on webpages, how to sell and how much you gain.
Tags: online advertising
Programmatic advertising in Europe continues to be unstoppable, as revealed by the latest study on the impact of programmatic advertising in the European market developed by the agency IAB Europe. But what is programmatic advertising? Remember that this type of digital advertising is the type that reaches the right people. That is, a given ad gets to be seen only by the right people. For example, an ad for a cosmetic product aimed at women between 45 and 60 upper-middle economic class, would be seen only by such women through the programmatic advertising, which achieves better results than other conventional advertising.
The growth of mobile marketing in the world is unstoppable. This is demonstrated by the latest global study on Mobile Marketing in 2014, developed and released by IAB Europe. According to the data from this latest report, Europe increased its revenues from mobile marketing by 58.6% compared to 2013. Globally, the Mobile Marketing grew by 64.8% over the previous year.