English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Tags: Online Marketing & Digital Marketing, Native Advertising, Digital Advertising By Laia Cardona, on 02 Oct 2015

The numbers for programmatic advertising in Europe flourish

Programmatic advertising in Europe continues to be unstoppable, as revealed by the latest study on the impact of programmatic advertising in the European market developed by the agency IAB Europe. But what is programmatic advertising? Remember that t...Read more

Tags: Twitter, Native Advertising By Laia Cardona, on 28 Sep 2015

Twitter makes native advertising in Vine

Following the acquisition of Vine and Periscope, two of the most popular video tools of the moment are many changes from Twitter that can be found in these two digital video platforms. In today's post we will try to discuss these important changes th...Read more

Tags: Native Advertising, AdBlocks & Bloqueadores Publicidad By Laia Cardona, on 10 Sep 2015

Chrome penalizes the use of AdBlock extension

On September 7, users of AdBlock and Google Chrome browser found a little welcome surprise when entering Youtube. Not only did the blocker did not work as usual, but also the option to "Skip ad" had disappeared from the videos, forcing them to see ad...Read more

Tags: Native Advertising, AdBlocks & Bloqueadores Publicidad By Laia Cardona, on 04 Sep 2015

The 3 most successful ad blockers

Do you feel that you cannot surf the Web safely? Are you bothered by intrusive ads that are automatically activated when you enter a new website? If this is your common feeling and you'd like to avoid these ads, because your goal is to surf the web w...Read more

Tags: Online Marketing & Digital Marketing, Native Advertising, Digital Advertising By Laia Cardona, on 11 Aug 2015

Spain in the Top 10 in Europe in Digital Advertising

The way to understand the trade has dramatically changed in a pre-internet or traditional to the current company. In the same way it happened with advertising and why this change has much to do with the vast network of networks is an ideal place to s...Read more

Tags: Online Marketing & Digital Marketing, Native Advertising By Kelly Rogan, on 21 Jul 2015

Three striking examples of Native Advertising

Native advertising has managed to gain the trust of potential customers: according to a study of IPG Media Lab, native advertising users are 41% more likely to purchase the advertised product. Digital advertising is becoming more popular to the point...Read more

Tags: Native Advertising By Kelly Rogan, on 30 Jun 2015

The online buyer purchases 3 times a month and spends 70€ on average in 2015

67% of Internet users -a 52% increase than in 2013- are declared online buyers, with a purchase made on average 3 times a month and an average cost of 70€, an increase times 2 and 63€ since two years ago. This data comes from the eCommerce Study 2015...Read more

Tags: Inbound Marketing, Native Advertising By Kelly Rogan, on 18 Jun 2015

David Tomas speaks of Native Advertising at the Inbound Marketing Made in Madrid event

June 11th I attended the third edition of Inbound Marketing Made in Madrid in the central location of Cines Callao, to know a little more what are the latest trends to structure and streamline the marketing funnel. I was pleasantly surprised that the...Read more

Tags: App Marketing & Publicidad Móvil, Native Advertising By Kelly Rogan, on 11 Jun 2015

Secret revealed! When digital advertising will surpass TV advertising

We love to use the phrase "Internet is the future" and we are all aware that it is a fairly settled truth, because there are many market sectors living in part or entirely on the network. Marketers are aware of this reality, but investment in digital...Read more

Tags: App Marketing & Publicidad Móvil, Native Advertising By Kelly Rogan, on 15 May 2015

Google’s Micro Moments

Today, our customers live part of their daily experiences through the smartphone. They are now used to checking what time they have an appointment with the doctor or to share a photograph of a concert they went to on their Facebook profile. Google ha...Read more