English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Tags: Native Advertising By Jessica Bubenheim, on 31 Jan 2018

Personal or intrusive? 5 rules to foster trust with customer data. 

Controversy in Ad personalization has sparked critical questions. Do we disguise data? Is it safer to obscure the personal information used for targeting and keep customers unguarded in the dark? Well, let’s think about this; in the offline world, ho...Read more

Tags: Native Advertising By Jessica Bubenheim, on 10 Jan 2018

Influencers and Endorsements: where is the line between native advertising and ads that take personalisation too far?

 Native advertising is evolving, marketers are discovering more engaging ways for reaching customers. Widespread data collection and sharing have become the biggest asset to the  modern marketer’s toolkit. Marketers have unprecedented 360 degree indi...Read more

Tags: Native Advertising By Nerea Boada, on 22 Apr 2016

Content Marketing vs. Native Advertising: Differences and similarities

 When you hear the concept “Native Advertising”… do you automatically think of content marketing? What about the other way around? There are still a lot of people who get these two concepts mixed up, but if you want to be successful in digital market...Read more

Tags: Native Advertising By David Tomas, on 04 Feb 2016

What is Native Advertising? Advantages and success stories.

What is Native Advertising? To explain we will start off with an example… Envision two different situations. You are relaxed, calming surfing you favorite website and all of a sudden you come across advertising banners left, right, above and even bel...Read more

Tags: Native Advertising, AdBlocks & Bloqueadores Publicidad By Laia Cardona, on 16 Jan 2016

The U.S. press sees Advertising blockers as a threat! When they are your allies!

The group attacks return that are against the Adblocks. This time, the person who started the outcry was David Chavern, president and CEO of the Newspaper Association of America (NAA with its acronym in English), who said that the AdKillers are the m...Read more

Tags: Native Advertising, Digital Advertising By Cyberclick, on 08 Jan 2016

Can Digital Advertising Ethics change the world?

Can digital advertising ethics change the world? Technological advances, new forms of communication and the rise of social media has consolidated the Internet as a major platform for advertising. This, in turn, has led to the emergence of new formats...Read more

Tags: Native Advertising, Digital Advertising By Laia Cardona, on 21 Dec 2015

Digital Advertising: 4 secrets that will revolutionize 2016

One of the most exciting things about working in digital advertising is that our environment keeps changing. The "revolution" did not end in digital marketing, SEO or social media, it happens all the time. So today I will tell you 4 Secrets about dig...Read more

Tags: Native Advertising, Digital Advertising By Berta Campos (Autora invitada), on 03 Dec 2015

Why fraudulent digital advertising continues to thrive

According to estimates by Augustine Fou, one of the leading experts in digital fraud, half of the $50 billion a year industry that generates digital advertising and online marketing are fraudulent ads. This means that each year there are $25 billion ...Read more

Tags: Native Advertising By Laia Cardona, on 25 Nov 2015

Power to the Youtubers! Include them in your digital marketing strategy

According to a study recently published by IAB Spain (the association of digital advertising and marketing Spain), youtubers could contribute a lot to your digital marketing strategy. Their data indicates that 90% of Internet users watch videos onlin...Read more

Tags: Inbound Marketing, Online Marketing & Digital Marketing, Social Marketing, Email Marketing, Native Advertising By Laia Cardona, on 02 Nov 2015

5 digital marketing blunders that you must not commit

To make errors is only human, but when it comes to the image and the results of your brand, a mistake in your online marketing strategy can be very expensive. So today we will tell you 5 digital marketing blunders that you shouldn’t commit. Read more