Controversy in Ad personalization has sparked critical questions. Do we disguise data? Is it safer to obscure the personal information used for targeting and keep customers unguarded in the dark? Well, let’s think about this; in the offline world, how do we treat friends, family, and anyone else we mean to maintain a lasting relationship with? Looking to the ‘real’ world enables us to predict what norms and publicity practices our consumers are willing to accept.

Native advertising is evolving, marketers are discovering more engaging ways for reaching customers. Widespread data collection and sharing have become the biggest asset to the  modern marketer’s toolkit. Marketers have unprecedented 360 degree individual customer insights. Ads are flawlessly serving individual needs and Ad design is becoming increasingly intuitive to users. We’ve reached a state where distinguishing advertising from other content has gotten tough.

So lets imagine you decide to go on a diet, and you sign up for the gym with the goal of losing weight. However, to know whether or not your attempts are proving successful, you decide to measure your height instead of getting on a scale and tracking your weight. You grow frustrated, because despite your best efforts, nothing seems to be changing. Ridiculous, is it not? Well, the same goes for many digital marketers when the time comes to align their KPIs with their content goals.

 When you hear the concept “Native Advertising”… do you automatically think of content marketing? What about the other way around? There are still a lot of people who get these two concepts mixed up, but if you want to be successful in digital marketing, it’s crucial to have them both crystal clear. This is why I would like to clarify the differences and similarities between content marketing and native advertising.

What is Native Advertising? To explain we will start off with an example… Envision two different situations. You are relaxed, calming surfing you favorite website and all of a sudden you come across advertising banners left, right, above and even below. You change websites and start reading a thrilling article and, once you are finished, the website itself recommends you read different, yet related content which was made by another brand. Which one inspires more trust in you? If you feel inclined to chose the latter… you have fallen into the sweet embrace of native advertising.

The group attacks return that are against the Adblocks. This time, the person who started the outcry was David Chavern, president and CEO of the Newspaper Association of America (NAA with its acronym in English), who said that the AdKillers are the main enemy faced by professional journalists, since the advertising format that helps the media to survive is threatened because of this software and its continuous advance. 

Can digital advertising ethics change the world? Technological advances, new forms of communication and the rise of social media has consolidated the Internet as a major platform for advertising. This, in turn, has led to the emergence of new formats to create ads on digital media. Therefore, reviewing these new formats and a setting legal and ethical principles becomes the great challenge for all who are dedicated to digital advertising.

At Cyberclick, we go a step further regarding the definition of digital advertising ethics. It is not just a concept that refers to how we project the advertising we do and what legal, moral and respect we have when it comes to selling products and services, but can also be used to get a better and fairer world. 

One of the most exciting things about working in digital advertising is that our environment keeps changing. The "revolution" did not end in digital marketing, SEO or social media, it happens all the time. So today I will tell you 4 Secrets about digital advertising that will revolutionize 2016.

According to estimates by Augustine Fou, one of the leading experts in digital fraud, half of the $50 billion a year industry that generates digital advertising and online marketing are fraudulent ads. This means that each year there are $25 billion are invested in impressions and clicks on advertising that has actually never been seen by a human being.

According to a study recently published by IAB Spain (the association of digital advertising and marketing Spain), youtubers could contribute a lot to your digital marketing strategy.

Their data indicates that 90% of Internet users watch videos online and YouTube is their favorite channel to do so. In addition, one in four of them watch youtubers videos, which are major influencers and content creators on this network.