For many brands, Instagram marketing is an essential ingredient of their promotional strategy. The network’s popularity continues to grow year after year. According to the latest statistics, Instagram has more than 800 million active users per month, and many experts believe this could reach 1 billion in 2018. To give you an idea, this figure is more than double the active users twitter has and three times more than WhatsApp and Facebook Messenger.
Vertical videos are trending. In 2015, when Periscope and Snapchat started vouching for them, there was close to no faith in the estranged vertical format. After all, we have 120 years of history with horizontal when it comes to cinema. It’s not just cinema, it’s TVs, computers, laptops, you name it. If you think about it, it’s hard to imagine them any other way. Somehow however, over the past years, the world of mobile has started to see a change.
Mobile devices have brought with them a revolution. Humans are creatures of habit, but smartphones have brought with them their own set of habits- content consumption habits. The hand held devices have disrupted our way of getting creative, they’ve twisted our thoughts right round, by getting vertical. Marketing campaigns now start with mobile, and only later they are adapted to the remaining formats and devices. If we think about the fact that per default mobile devices are vertical and usually handled with just one hand, its logical to think the best format fit would be no other but vertical.
We’re only a few years in and this twisted way of working has arrived to vertical videos vertical they’re buzzing. True popularity is put to the test when it survives in a different habitat. Vertical videos have seen their success on snapchat, what happens when you take them to Instagram? That’s why today I`m going to analyze a few of the best creative ideas for vertical videos on this channel.