Instant Articles: What do they mean for Facebook marketing

Posted by Jessica Bubenheim on Oct 11, 2017 9:00:00 AM

Facebook recently confirmed a new feature; a news subscription tool for news publications on Instant Articles platform. The Instant Articles platform has been on the rise since April 2016, when it was first launched for widespread use of all marketers and publishers. This new subscription tool is Facebook's attempt to promote adoption through making the platform more attractive. As the buzz around Instant Articles rises once again we aim to see how marketers are affected. 

 

Tags: Inbound Marketing, Content Marketing, Facebook

Lead Scoring to generate qualified leads

Posted by David Tomas on Aug 11, 2016 2:00:00 PM

Leads are Inbound Marketing’s very reason of existence… but as any good marketer will know, not all leads are created the same way. Some contacts have very high, short term possibilities of conversions, others will only make you waste your time.

But how to tell one from the other? Very simple: you need to have a good lead scoring strategy to generate qualified leads. So today I would like to tell you exactly what this technique is, what you need to get it functioning and how to set up your own lead qualification system.

Tags: Inbound Marketing, Online Sales

Identifying potential online sales amongst qualified leads

Posted by David Tomas on Aug 8, 2016 2:00:00 PM

If you want to increase your product’s or service’s online sales, inbound marketing is your ally. As I am sure you already know, this strategy consists in attracting users using content: ebooks, podcasts, videos, etc. and then taking care of those contacts until they convert into onlines sales for your brand.

Tags: Inbound Marketing, Online Sales

What is a Buyer Persona and why is it essential in Inbound Marketing?

Posted by David Tomas on Jun 20, 2016 2:00:00 PM

 They say that one of the keys to happiness is to know one’s self, and one of the keys to success in marketing is, without a doubt… knowing your clients!

Tags: Inbound Marketing

Marketing Director, adapt yourself and your marketing strategy!

Posted by David Tomas on Dec 2, 2015 1:13:25 PM

Darwin already said it: the only species that are likely to grow and prosper are those who are able to adapt to their environment, and the ecosystem of marketing is no exception. Today it is more important than ever for marketers to keep up with new trends, technologies, strategies and campaign methods, especially in the online environment. Marketing directors, adapt yourself or nobody will understand you!

Tags: Inbound Marketing, Online Marketing & Digital Marketing, Social Marketing

7 fabulous inbound marketing tools for 2016

Posted by David Tomas on Nov 30, 2015 12:42:27 PM

Inbound marketing is naturally one of the best investments you can make to attract new customers, but also one of the most costly in terms of time. Therefore, to make inbound marketing easier than ever, today we share seven fabulous inbound marketing tools for 2016. Do not miss it! 

Tags: Inbound Marketing, Online Marketing & Digital Marketing

9 ways to make customers feel safe purchasing online

Posted by Laia Cardona on Nov 11, 2015 6:55:27 PM

A few years ago, many people were still reluctant to buy online, arguing that they were afraid to use their credit card online. But according to the results of the Study of Online Confidence, it seems that fear is a thing of the past: 96% of Spaniards are confident or more to shop online than they were 5 years ago. Therefore, here I will list 9 Reasons why consumers are no longer afraid to buy online. 

Tags: Inbound Marketing, Online Marketing & Digital Marketing, Social Marketing, Email Marketing, App Marketing & Publicidad Móvil, Content Marketing

5 digital marketing trends for 2016

Posted by Laia Cardona on Nov 5, 2015 10:47:52 AM

It's getting cold, winter seasonal foods are appearing in supermarkets, and at Cyberclick we have launched the prediction of the 5 digital marketing trends for 2016. Do not forget to take them into account in your future marketing plans!

Tags: Inbound Marketing, Online Marketing & Digital Marketing, Social Marketing, Email Marketing, App Marketing & Publicidad Móvil, Content Marketing, Performance Marketing

5 digital marketing blunders that you must not commit

Posted by Laia Cardona on Nov 2, 2015 12:20:24 PM

To make errors is only human, but when it comes to the image and the results of your brand, a mistake in your online marketing strategy can be very expensive. So today we will tell you 5 digital marketing blunders that you shouldn’t commit. 

Tags: Inbound Marketing, Online Marketing & Digital Marketing, Social Marketing, Email Marketing, Native Advertising

HOT hours to post on your blog

Posted by Judit Pan (Autora invitada) on Oct 26, 2015 1:26:04 PM

One of the best ways to get more out of your content strategy without increasing your budget is to use the "hot times" of each medium, i.e., those where it is more likely that users will see your content and interact with it.

Tags: Inbound Marketing, Online Marketing & Digital Marketing, Content Marketing

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