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English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Tags: Google By Vera Sala, on 25 Jul 2018

How does Google Ads automate for you? 5 benefits

Google Ads (formerly known as AdWords) has been with us for many years and has always published frequent updates to improve its services. But in recent times, the improvements in machine learning have allowed Google to make a leap in terms of marketi...Read more

Tags: Google, 2018 By Laia Cardona, on 18 Jul 2018

Google Ads in Digital Marketing

Google is integrating technologies such as machine learning or artificial intelligence (AI) in several of its advertising offerings. Google is looking to take the automation of ad campaigns to another level.Read more

Tags: Google By Jessica Bubenheim, on 28 Mar 2018

5 trends on digital marketing with Google

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Tags: SEO & SEM, Google By Jaime Sanchís (Guest Author), on 28 Feb 2018

SEO insights for Google

Before we get in to discussing various types of Google SEO techniques, let's get a baseline understanding as to what SEO is. SEO is how we position a website. Different strategies will depend on whether we've got short term goals, or are looking to m...Read more

Tags: Google By Dany Ortiz, on 20 Dec 2017

Applying Google Attribution

One of the biggest challenges of digital analytics and attribution marketing is correctly attributing sales. Omni channel is no longer just a buzzword, but an unavoidable reality: users maintain complex relationships with brands through multiple chan...Read more

Tags: ROI, Google By Marta Canadell, on 26 Jul 2017

Why your not making the most of your AdWords dollars

Business' - large and small - are no longer questioning the criticality of investing in the digital field, particularly search engine marketing (SEM).Read more

Tags: Digital Advertising, Display, Online Marketing & Digital Marketing, Google, SEO & SEM By Marta Canadell, on 20 Jul 2017

5 hacks to boost your Quality Score

Aiming to improve your SEM results? If there’s one essential factor to optimise your account, it’s your Quality Score. This score is the one element that can save your site from ending up in the abandoned landscape of google’s page 2.Read more