English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Tags: Google By Pere Munar, on 13 May 2020

Google Ads Extensions: Explanation of Each Type and How to Use Them

If you want to optimize your Google Ads account, don't overlook ad extensions! This feature gives you plenty of options to add more valuable information to your ads, which improves the user experience and multiplies conversion possibilities.Read more

Tags: Google By Enric Llonch, on 15 Jan 2020

Google Chrome Will Eliminate Third-Party Cookies in 2 Years

Google surprised the advertising world by announcing that they will be eliminating support for third party cookies in its Chrome web browser. This change will occur progressively over the next two years. Read more

Tags: Google By Karen Garcia, on 19 Jun 2019

Getting started with Google Ads in 4 steps

One way to increase traffic to your brand, product, or service is to use Google Ads. According to Reliablesoft.net, Google is the most popular search engine of 2019. So, what does this mean for you? Getting started with Google Ads could put you at th...Read more

Tags: SEO & SEM, Google By Marta Canadell, on 03 Apr 2019

14 ways to optimize your website with Google Analytics

An attractive, optimized and generally well-done website is indispensable in any marketing strategy. Driving traffic to your own website gives you full control over the process, and helps you move your users through the conversion funnel.Read more

Tags: Google By Vera Sala, on 25 Jul 2018

How does Google Ads automate for you? 5 benefits

Google Ads (formerly known as AdWords) has been with us for many years and has always published frequent updates to improve its services. But in recent times, the improvements in machine learning have allowed Google to make a leap in terms of marketi...Read more

Tags: Google By Laia Cardona, on 18 Jul 2018

Google Ads in Digital Marketing

Google is integrating technologies such as machine learning or artificial intelligence (AI) in several of its advertising offerings. Google is looking to take the automation of ad campaigns to another level.Read more

Tags: Google By Jessica Bubenheim, on 28 Mar 2018

5 Google Digital Marketing Trends

Capitalizing on Google’s features plays an integral role in a successful marketing strategy. We’ve compiled the 5 areas of Google that top marketers have been capitalizing on so far in 2018.Read more

Tags: Google By Dany Ortiz, on 20 Dec 2017

Applying Google Attribution

One of the biggest challenges of digital analytics and attribution marketing is correctly attributing sales. Omni channel is no longer just a buzzword, but an unavoidable reality: users maintain complex relationships with brands through multiple chan...Read more

Tags: ROI, Google By Marta Canadell, on 26 Jul 2017

Why your not making the most of your AdWords dollars

Business' - large and small - are no longer questioning the criticality of investing in the digital field, particularly search engine marketing (SEM).Read more

Tags: Display, Online Marketing & Digital Marketing, SEO & SEM, Digital Advertising, Google By Marta Canadell, on 20 Jul 2017

5 hacks to boost your Quality Score

Aiming to improve your SEM results? If there’s one essential factor to optimise your account, it’s your Quality Score. This score is the one element that can save your site from ending up in the abandoned landscape of google’s page 2.Read more