The future of email marketing (over the next 5 years)

Posted by Nerea Boada on Jun 7, 2017 4:22:27 PM

In the digital marketing world, the future is always right around the corner. We work in a fascinating industry that never stops moving and improving, giving us no choice but to stay up to date with all the latest technologies and trends. In that sense, I would like to talk today about the 5 decisive trends that will define the future of email marketing.

Tags: Email Marketing

10 types of triggered email marketing campaigns (and how to use them)

Posted by David Tomas on Mar 29, 2017 2:00:00 PM

Trigger Marketing is an essential tool for your email marketing strategy to be successful. Also known as triggered email marketing, this technique consists in programming messages or notifications to be sent at a specific moment, as a response to an event. This event can be an action completed by the user, a certain day, some important news, or any other moment that creates a conversion opportunity for your brand.

Tags: Email Marketing

5 important email marketing statistics for your marketing strategy in 2017

Posted by Nerea Boada on Mar 3, 2017 2:00:00 PM

Amidst all the excitement of augmented and virtual reality, live video and so many other amazing trends for 2017, it is far too easy for us marketers to get a little disoriented and forget about the basics in any marketing strategy - but that is a big mistake!

Tags: Email Marketing

How to run A/B tests and get your email marketing campaigns right

Posted by Nerea Boada on Mar 1, 2017 2:00:00 PM

If you want to improve your conversions in 2017, prepare to become best friends with A/B testing. By being systematic when testing different variables in your campaigns, you will increasingly optimize your results and, in turn, improve your conversion and return on investment. In this article, we will look at what exactly an A/B email marketing test is, what not to do, and how to use them to optimize your campaigns.

Tags: Email Marketing

The 10 best email marketing tools and services

Posted by Berta Campos (Autora invitada) on Jan 18, 2017 2:00:00 PM

If you are a marketer who is up to date with the digital marketing world, I am sure email marketing is already in your plans for 2017. Sending regular emails to your followers, fans and leads can be a great help in achieving your marketing goals this year. But in order to make the most of this strategy, you need to be using the right tools.

There staggering variety of email marketing solution out in the market nowadays, with features allowing you to create different subscription lists, send welcome emails to newcomers, create automated responses and much more. To help you choose the best one for you, I would like to talk to you today about the 10 best email marketing tools and services.

Tags: Email Marketing

Everything you need to know about Email Marketing Lead Generation (including tips and case study)!

Posted by Nerea Boada on Dec 29, 2016 2:00:00 PM

If I had to choose any one thing that makes working in the digital marketing world so incredibly fascinating, it would be the constant appearance of new methods and tools making us need to be in a constant state of learning and reinvention, an continuously adapt ourselves to users’ new habits. And just as we experience the birth of entirely new and revolutionary advertising methods, such as account based marketing, we also see some of the digital marketing “classics” be updated and thrive as never before. This, is exactly what is happening with email marketing.

Tags: Email Marketing

The 4 most common email marketing problems and how to solve them

Posted by Nerea Boada on Nov 24, 2016 2:00:00 PM

If you work in digital marketing, you have surely heard the news: email marketing is back. The latest studies show us that this marketing tool is more alive and efficient than ever, thanks to the reign of the smartphone.

Tags: Email Marketing

4 email marketing strategies to keep in mind

Posted by Laia Cardona on Nov 8, 2016 2:00:00 PM

Email marketing may be one of the most relied on online marketing techniques there is, but instead of being overused and saturated, it is far from it: it continues to play a very important role in company strategies, and marketers dedicate large budgets to regularly launching campaigns.

Tags: Email Marketing

Email marketing templates: tips for a responsive design.

Posted by Sol Gonzalez on Jul 4, 2016 2:00:00 PM

The digital marketing world is in constant evolution.

As more and more technologies and opportunities arise, it is very easy to fal into the temptation of following the latest trend and leaving somewhat “older” tools behind… but in the case of email marketing, this would be a big mistake.

In the era of mobile devices email marketing is even more alive than ever before, which is why I would like to explain to you today how to adapt your email marketing templates to ensure they have a responsive design.

Tags: Email Marketing

The Email Marketing Data you Need to Know

Posted by Kelly Rogan (Autora invitada) on May 10, 2016 2:00:00 PM

Although the death of email marketing has been long predicted, this classic marketing technique shows no sign of fading away. Email remains a cornerstone of successful marketing in organizations of all sizes, from small businesses to multi-national corporations. However, the way the industry uses email is constantly changing, so it is important to be up-to-date with the sector’s latest trends.

Tags: Email Marketing

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