English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Tags: Performance Marketing, Digital Marketing By Jessica Bubenheim, on 07 Feb 2018

Rethinking Marketing-  How Data Science Is Disrupting the Profession of Marketers

Top performing organizations make informed decisions by analysing data. Organizations require data driven decisions for various area of business insight some of which including, decision maker, marketer, strategy maker, and operation manager.  Read more

Tags: Online Marketing & Digital Marketing, Digital Advertising, Digital Marketing By Jessica Bubenheim, on 29 Nov 2017

Blockchain Basics for Marketing & Advertising

In 2008 we were first presented with cryptocurrency Bitcoin. Over the years, what’s really gotten attention globally, is the unique technology behind it, Blockchain. The potential of Blockchain has become an important conversation topic in the tech c...Read more

Tags: Content Marketing, Digital Marketing, Strategy By Laia Cardona, on 04 Oct 2017

Stop- 3 step self-analysis for social media success

Estimations say, by 2019 social media will see 17,000 million dollar investments from US firms alone. Social media isn’t only a US phenomenon; globally social media plays a key role in digital marketing strategies. Although sites like Facebook and Tw...Read more

Tags: Online Marketing & Digital Marketing, Digital Marketing By Jessica Bubenheim, on 02 Aug 2017

Authenticity in Brand & Marketing 

Marketers on top of their game have learned to thrive in the age of VUCA. The age of volatility, uncertainty, complexity, and ambiguity prompts an increasingly competitive environment.  Read more

Tags: Digital Marketing By Estela Viñarás, on 06 Apr 2016

The 10 reasons to implement Digital Body Language in Marketing

Gestures, postures, tics… our body language is unique, and says a lot about us, which is why traditional “door to door” sales people have always known how to use it to make a sale. These subtle clues tell us which arguments are best to use in each si...Read more

Tags: Digital Marketing By Emery Barnes, on 31 Mar 2016

The Best Digital Marketing Events in Europe 2016

Digital Marketing events are a way to learn about the new advances and trends while networking with people who could bring you new business opportunities or viceversa. With only three months into the 2016 year, we have already seen some of the world’...Read more

Tags: Online Marketing & Digital Marketing, Digital Marketing By Laia Cardona, on 08 Mar 2016

Showrooming: your ally in online sales

Consumption habits are in a state of constant change, and most likely, none of us are able to predict their behavior, due to the constant evolution of technology. At the moment, anyone with an Internet connection has 3 ways to sell online: Online sto...Read more

Tags: Twitter, Digital Marketing By Alba Fraile, on 01 Mar 2016

Twitter Ads vs. Facebook Ads: The advantages of each advertising platform

As social networks go on creating advertising solutions, us marketers face a dilemma which becomes increasingly more complicated: we do not want to miss out on any chances to reach our targets, but we have to optimize our advertising budget to the be...Read more

Tags: Digital Marketing By Laia Cardona, on 26 Jan 2016

Digital Display Advertising triumphs over search advertising in 2016

According to a recent study, this year will be the first year in the United States in which more money will be invested in digital display advertising, as opposed to Search Advertising. Our sector is bursting with innovation for 2016! Moreover, this ...Read more

Tags: Cyberclick, Online Marketing & Digital Marketing, Digital Marketing By Kelly Rogan, on 13 Jan 2016

The 10 digital marketing skills most sought by companies

How do the Spanish firms compare in today's digital environment? Are we up to other countries in terms of digital skills most sought by companies or are we still a long way to go? Thanks to the latest study by the ICEMD (Institute of Digital Economy)...Read more