Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: Digital Marketing By Helena Alcoverro, on 20 October 2023

Who Are the LOHAS Target Market Segment?

The LOHAS (Lifestyle on Health and Sustainability) target market segment is becoming increasingly important. In almost all sectors the popularity of LOHAS is increasing. In order to fully maximize the potential of this target group, it’s important to... Read more

Tags: Digital Marketing By David Tomas, on 19 October 2023

SaaS Marketing: What It Is and How to Sell Software as a Service Effectively

Are you running a SaaS company and looking to boost your results? Or perhaps you're considering starting one and want to start things off on the right foot? In this article, we'll provide you with all the essential information to get started. Plus, w... Read more

Tags: Digital Marketing By Dany Ortiz, on 28 September 2023

What Is Demand Generation? 7 Steps To Put It Into Action

Demand generation is a crucial process in any marketing strategy, as it involves capturing leads (potential customers) and generating more sales by reinforcing brand awareness. Read more

Tags: Digital Marketing By Estela Viñarás, on 28 August 2023

What Is LinkedIn Sales Navigator Used For? A Guide for Marketers

In today’s fast-paced digital marketing landscape, business owners must be able to stay ahead of the competition. One way to do this is to use LinkedIn Sales Navigator, a powerful tool designed by LinkedIn that can help you to enhance your lead gener... Read more

Tags: Digital Marketing By David Tomas, on 21 August 2023

10 Neuromarketing Examples and Studies

Neuromarketing can give marketers important insights, like how ads influence a person's decision process, how pricing affects a consumer's willingness to make a purchase, or the factors that impact consumer behavior. Neuromarketing examples are all a... Read more

Tags: Digital Marketing By Laia Cardona, on 14 August 2023

Semantic Keywords: What They Are and How They Help SEO

In the world of SEO, staying ahead of the curve is essential for success. As search engines evolve, so do the strategies used to optimize websites and improve visibility. One strategy gaining prominence is the use of semantic keywords. Below, we'll e... Read more

Tags: Digital Marketing By Laia Cardona, on 3 August 2023

Navigating Product Marketing: Best Techniques and Case Studies

Product marketing is an essential part of the success of a business. Unlike other marketing efforts that aim to generate leads and move them through the sales funnel, product marketing focuses on helping existing customers understand the product and ... Read more

Tags: Digital Marketing By Anna Ribas, on 31 July 2023

Augmented Reality Marketing: How to Use It to Boost Your Brand

In today's digital age, consumers are bombarded with marketing messages from all sides. It’s more important than ever for brands to find ways to stand out from the competition and engage with their target audience meaningfully. In this article, we wi... Read more

Tags: Digital Marketing By Marina Sala, on 21 June 2023

Consumer Trust: What Is It?

Among the many marketing plans, the ones related to gaining consumer trust are some of the most important. This is mainly because without this trust, consumers will not bet on the product or service offered by a brand and will go to the competition. Read more

Tags: Digital Marketing By Anna Ribas, on 8 June 2023

Monthly Recurring Revenue: What Is It and How Is It Calculated?

There are many marketing metrics that let you know when a strategy is effective or not. One of these is Monthly Recurring Revenue or MRR, which is key for companies with a subscription-based business model. Read more