In today's world, digital marketing trends extend far beyond platforms like Facebook, Instagram, TikTok, or Google. Instead, new channels like video games are emerging as the latest innovation in digital marketing and advertising. Read more
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As we move further into 2025, marketing automation continues to evolve, driven by technological advancements and changing consumer behaviors. By 2025, marketing automation will focus more on personalization, efficiency, and data-driven strategies, re... Read more
Nowadays, everyone from entrepreneurs to large corporations has access to AI that can create content quickly and analyze vast amounts of data without requiring extensive resources. That being said, it’s crucial to understand that in this new context,... Read more
Amazon has decided to shift its Vendor Central business model by closing several accounts, which will require many brands to migrate to Seller Central. This change is not just an update but a profound transformation that will affect how businesses in... Read more
Customer Relationship Management (CRM) platforms have evolved dramatically over the years, and as we look ahead to 2025, they are set to become even more integral to the success of marketing strategies. Advancements in AI, automation, and customer ex... Read more
The healthcare industry is undergoing a significant transformation, driven by advancements in technology, changes in patient behavior, and the increasing importance of digital channels, reshaping healthcare marketing into a sophisticated blend of tra... Read more
Cause marketing is a form of marketing that involves the collaborative efforts of a profit-oriented business and a non-profit organization with the purpose of achieving mutually beneficial outcomes. It is a partnership where both entities work togeth... Read more
Zero-party data refers to information that a user intentionally and proactively shares with a brand. Unlike first-party data, which is collected through user behavior on websites or apps, or third-party data, which is aggregated from various sources,... Read more
Word-of-mouth marketing (WOMM) is a strategy where consumers actively share their positive experiences with a brand, product, or service with others, thereby influencing their purchase decisions. This type of marketing is rooted in trust and authenti... Read more
Understanding your target audience is very important when conducting marketing research. There are various sampling techniques that can be used to gather representative data, and one is cluster sampling. This method is particularly useful when dealin... Read more