Numerical blog: the latest insights to digital marketing and online advertising.
We plan our marketing campaigns based on our target audience. With digital marketing we often think big, world-wide-web, online, Google. International marketing seeks to build global branding aimed at a broad total population – this is used in certai...Read more
Core to each viral technique is giving each user a clear incentive to share your marketing content quickly. We’re exploring how each technique has proven to be a fun way to for users to spread content virally. These proven viral marketing campaigns ...Read more
There’s been a lot of buzz around artificial intelligence in recent years and surely that’s not going to change any time soon. As technology evolves, we’re reaching new heights of artificial intelligence systems capable of more human customer interac...Read more
No matter what kind of business you’re in, the majority of your customers in today’s world are going to find you online. And that’s why your approach to digital marketing--how you present yourself, as well as how you communicate and entice potential ...Read more
Voice marketing? Voice assistants like Google home mini and Amazon’s Alexa, are transforming how companies set up their marketing strategy to sell to consumers. Over the next decade, global firms will have to innovate in making their voice heard thro...Read more
"Engagement" is one of those magic words that marketers repeat over and over. It’s what we get in return for the work we invest in our campaigns or social networks. In the world of digital marketing, it seems that if you do not achieve engagement, yo...Read more
Top performing organizations make informed decisions by analysing data. Organizations require data driven decisions for various area of business insight some of which including, decision maker, marketer, strategy maker, and operation manager. Read more
In 2008 we were first presented with cryptocurrency Bitcoin. Over the years, what’s really gotten attention globally, is the unique technology behind it, Blockchain. The potential of Blockchain has become an important conversation topic in the tech c...Read more
Estimations say, by 2019 social media will see 17,000 million dollar investments from US firms alone. Social media isn’t only a US phenomenon; globally social media plays a key role in digital marketing strategies. Although sites like Facebook and Tw...Read more
Marketers on top of their game have learned to thrive in the age of VUCA. The age of volatility, uncertainty, complexity, and ambiguity prompts an increasingly competitive environment. Read more
