A digital marketing plan is an essential map to achieve the objectives of your brand. It is, therefore, a tool with which all marketing teams have to work day by day. But just making a plan does not guarantee the results we seek.Read more
Numerical blog: the latest insights to digital marketing and online advertising.
A digital marketing plan is an essential map to achieve the objectives of your brand. It is, therefore, a tool with which all marketing teams have to work day by day. But just making a plan does not guarantee the results we seek.Read more
Whether in everyday life or in marketing, the power to influence is in demand. But what really influences people? The content marketing method has it's influence through aligning content to a specific buyer persona. This content - whether designed fo...Read more
Organizationally your event seems to be on the right track? You have the location, the speakers, the website is online and ready to welcome your participants? All that's left to do is to invite attendees and get as much participation as possible. Her...Read more
In the world of startups technicalities tend to consume a large proportion of time and budget, leaving digital marketing to when it’s already too late. Objectives will hardly be achieved if a start-up is not able to communicate its message and value ...Read more
Just when marketers thought we were beginning to understand the millennials, it’s now time to think about the next generation: generation Z or centennials.Read more
One of the most powerful eras of the year for digital marketing is approaching: SALE! Are you ready?Read more
A target market is an idea as old as marketing itself.Read more
Content is king, they say. While that may be true, "content" is a technical term - soulless. What’s missing in today’s “digital content” is storytelling. Content on it’s own could mean a foto, a text, or even just a combination of words. Words alone...Read more
PPC or pay per click is the advertising modality on which most online campaigns are based on, such as Google advertising. For advertisers, this model was a real revolution, since until then they had to "shoot blindly", investing their budgets into ca...Read more
The LOHAS (Lifestyle on Health and Sustainability) target market segment is becoming increasingly important. In almost all sectors the phenomenon of LOHAS is spreading. In order to fully maximize the potential for success that lies within this target...Read more
