Audio marketing is a strategy that uses voice as a tool to engage consumers, drive sales, strengthen brand identity, and build credibility. This approach can be carried out through various channels, including podcast platforms, streaming services, ra... Read more

A transactional email is automatically sent to a user after they take a specific action on a website or app. These emails provide information related to that action, such as a purchase confirmation, shipment update, newsletter subscription confirmati... Read more

Sensory marketing is based on emotional and behavioral strategies aimed at encouraging the purchase of a product or the adoption of a service through stimuli directed at the five senses: sight, hearing, smell, taste, and touch. Read more

Disruptive marketing is a strategy that aims to break away from the norm and go beyond traditional frameworks by introducing new and creative approaches that capture the target audience's attention. Read more

Event marketing is an experiential marketing strategy. It refers to the organization of events to promote products, services, or a brand. The goal of this type of marketing is to help brands interact with customers in a more direct way and to encoura... Read more

A growth partner is a professional or company that specializes in designing business growth strategies. Growth partners help businesses achieve their expansion goals. Read more

In today’s hyper-connected world, consumers want authenticity, creativity, and innovation from the brands they love. Traditional marketing methods still have their place, but the real game-changer for many companies lies in the power of brand collabo... Read more

In today’s digital landscape, the line between entertainment and shopping is becoming more and more blurry. YouTube Shopping is one of the main platforms contributing to this phenomenon. The platform is reshaping how brands engage with consumers and ... Read more

In the marketing, business, economics, and social studies, it is common to analyze the current context we find ourselves in and give it a specific name based on its characteristics. This helps us better understand the reality surrounding us and allow... Read more

Mobile learning, or m-learning, is an educational approach that uses mobile devices and tablets to facilitate access to educational content. This makes learning possible anytime, anywhere. The goal of m-learning is to maximize time efficiency by leve... Read more