Marketers on top of their game have learned to thrive in the age of VUCA. The age of volatility, uncertainty, complexity, and ambiguity prompts an increasingly competitive environment.  

Gestures, postures, tics… our body language is unique, and says a lot about us, which is why traditional “door to door” sales people have always known how to use it to make a sale. These subtle clues tell us which arguments are best to use in each situation, if the client is bored or giving us their full attention, if they are ready to buy, what offers seem more attractive to them, etc. Basically, a never-ending source of information that simply does not exist when we sell online. But not all is lost: thanks to digital body language, you know all you need to about your potential client, and make the most of their subconscious signals to seal the deal.

Digital body language is the sum of all the digital activities of a user, on both our website and social networks. Visits, clicks, forms, likes… it is the small gestures that form each person’s digital fingerprint and, just as in “analog” body language, each client is a unique individual. So, in order for you not to miss out on any of these clues, today I would like to tell you about the 10 reasons to implement digital body language in your marketing strategies.

Digital Marketing events are a way to learn about the new advances and trends while networking with people who could bring you new business opportunities or viceversa. With only three months into the 2016 year, we have already seen some of the world’s best digital marketing events take place. Events such as the Mobile World Congress were extremely successful, attracting thousands of people to come and learn about the new technological advances. Due to constraints with time and convenience, we know it is challenging to attend all of these events, but 2016 has just begun and there is still a substantial amount of conferences happening in Europe that you could attend. Plan a trip in advance and get the most out of the these conferences; to help you with this here we have narrowed down the Top Five Digital Marketing Events in Europe 2016.

Every day we hear all about viral marketing, the Internet’s viral videos and content that spreads at the speed of light. But what exactly is it? A viral product or viral advertising, viral campaigns or simply luck, that randomly makes something such a big hit…

Viral content usually has a well-designed viral strategy behind it, it is, in part, also due to luck, but creativity and preparation are also extremely important… For this reason, to get to know this world a little better, I would like to tell you today what the definition of this concept actually is, how a viral campaign works, the advantages or viral marketing and show you our favorite examples.

Consumption habits are in a state of constant change, and most likely, none of us are able to predict their behavior, due to the constant evolution of technology. At the moment, anyone with an Internet connection has 3 ways to sell online:

• Online store with home delivery
• Online store with delivery branch
• Physical store

In any of these three options, the use of the smartphone is all but guaranteed. Thanks to a study carried out by SecureNet during 2015, we see that over half of the consumers in the United States (55%) admit to having used a mobile device (smartphone, tablet) to research a product while they were considering purchasing it in a physical store.

As social networks go on creating advertising solutions, us marketers face a dilemma which becomes increasingly more complicated: we do not want to miss out on any chances to reach our targets, but we have to optimize our advertising budget to the best of our ability. Which is why today I want to help you decide between Twitter Ads and Facebook Ads, and explain the advantages of each advertising platform.

Attention, this is no boxing match! Both advertising solutions have many benefits and can be used simultaneously, but in order to do so, you need to know what each one can do.

According to a recent study, this year will be the first year in the United States in which more money will be invested in digital display advertising, as opposed to Search Advertising. Our sector is bursting with innovation for 2016! Moreover, this trend will last until at least 2019!

How do the Spanish firms compare in today's digital environment? Are we up to other countries in terms of digital skills most sought by companies or are we still a long way to go? Thanks to the latest study by the ICEMD (Institute of Digital Economy) on digital skills in the business, we know more data on the relationship with the companies in our country with the various digital tools and new social media. 

Ready for digital marketing in 2016? In Cyberclick we cannot wait to see all the interesting developments in store for us this year. To begin with we force the Northern Digital Awards, the awards recognize the best digital advertising campaigns. Last December 9 candidates were announced next January 28 final winners will be selected. Meanwhile, I want to share Cyberclick's favorite campaigns.

Today was one of those days that started out normal and became incredible. By mid afternoon they announced that the Cyberclick Group is the best SMEs to work for in Spain for the second consecutive year. The HR consultancy Great Place to Work announced today, aimed at companies that are integrated from 20 to 49 employees in the country List of Best Workplaces Spain 2015 SMEs.