English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Tags: Online Marketing & Digital Marketing, Digital Marketing By Alba Fraile (Autora invitada), on 09 May 2018

What is Viral Marketing? Advantages and Examples

Every day we hear all about viral marketing, the Internet’s viral videos and content that spreads at the speed of light. But what exactly is it? A viral product or viral advertising, viral campaigns or simply luck, that randomly makes something such ...Read more

Tags: Digital Marketing, Strategy By Jessica Bubenheim, on 02 May 2018

Trends for Voice Marketing

Voice marketing? Voice assistants like Google home mini and Amazon’s Alexa, are transforming how companies set up their marketing strategy to sell to consumers. Over the next decade, global firms will have to innovate in making their voice heard thro...Read more

Tags: Social Media & Social Ads, Digital Marketing By Laia Cardona, on 25 Apr 2018

Engagement. What is it and how does it work?

"Engagement" is one of those magic words that marketers repeat over and over. It’s what we get in return for the work we invest in our campaigns or social networks. In the world of digital marketing, it seems that if you do not achieve engagement, yo...Read more

Tags: Performance Marketing, Digital Marketing By Jessica Bubenheim, on 07 Feb 2018

Rethinking Marketing-  How Data Science Is Disrupting the Profession of Marketers

Top performing organizations make informed decisions by analysing data. Organizations require data driven decisions for various area of business insight some of which including, decision maker, marketer, strategy maker, and operation manager.  Read more

Tags: Digital Marketing By Jessica Bubenheim, on 13 Dec 2017

Digital Marketing for Startups

In the world of startups technicalities tend to consume a large proportion of time and budget, leaving marketing to when it’s already too late. Objectives will hardly be achieved if a start-up is not able to communicate its message and value proposit...Read more

Tags: Online Marketing & Digital Marketing, Digital Advertising, Digital Marketing By Jessica Bubenheim, on 29 Nov 2017

Blockchain Basics for Marketing & Advertising

In 2008 we were first presented with cryptocurrency Bitcoin. Over the years, what’s really gotten attention globally, is the unique technology behind it, Blockchain. The potential of Blockchain has become an important conversation topic in the tech c...Read more

Tags: Content Marketing, Digital Marketing, Strategy By Laia Cardona, on 04 Oct 2017

Stop- 3 step self-analysis for social media success

Estimations say, by 2019 social media will see 17,000 million dollar investments from US firms alone. Social media isn’t only a US phenomenon; globally social media plays a key role in digital marketing strategies. Although sites like Facebook and Tw...Read more

Tags: Online Marketing & Digital Marketing, Digital Marketing By Jessica Bubenheim, on 02 Aug 2017

Authenticity in Brand & Marketing 

Marketers on top of their game have learned to thrive in the age of VUCA. The age of volatility, uncertainty, complexity, and ambiguity prompts an increasingly competitive environment.  Read more

Tags: Digital Marketing By Estela Viñarás, on 06 Apr 2016

The 10 reasons to implement Digital Body Language in Marketing

Gestures, postures, tics… our body language is unique, and says a lot about us, which is why traditional “door to door” sales people have always known how to use it to make a sale. These subtle clues tell us which arguments are best to use in each si...Read more

Tags: Digital Marketing By Emery Barnes (Autor invitado), on 31 Mar 2016

The Best Digital Marketing Events in Europe 2016

Digital Marketing events are a way to learn about the new advances and trends while networking with people who could bring you new business opportunities or viceversa. With only three months into the 2016 year, we have already seen some of the world’...Read more