English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Tags: Digital Marketing By Jessica Bubenheim, on 12 Dec 2018

What is Digital Storytelling?

Content is king, they say.  While that may be true, "content" is a technical term - soulless. What’s missing in today’s “digital content” is storytelling. Content on it’s own could mean a foto, a text, or even just a combination of words. Words alone...Read more

Tags: Digital Marketing By Jessica Bubenheim, on 07 Nov 2018

How to grow your brand with Influencer Marketing

Have you already included influencers in your marketing strategies? These socialites have the power to create and multiply word of mouth, since their social authority makes them the source of recommendations for many users.Read more

Tags: Digital Marketing, Performance Marketing By Laia Cardona, on 10 Oct 2018

PPC or pay per click: how it works, advantages and examples

PPC or pay per click is the advertising modality on which most online campaigns are based on, such as Google advertising. For advertisers, this model was a real revolution, since until then they had to "shoot blindly", investing their budgets into ca...Read more

Tags: Strategy, Digital Marketing By Jessica Bubenheim, on 05 Sep 2018

Who are the LOHAS target market segment?

The LOHAS (Lifestyle on Health and Sustainability) target market segment is becoming increasingly important. In almost all sectors the phenomenon of LOHAS is spreading. In order to fully maximize the potential for success that lies within this target...Read more

Tags: Digital Marketing By Jessica Bubenheim, on 24 Aug 2018

Digital Marketing Locally

We plan our marketing campaigns based on our target audience. With digital marketing we often think big, world-wide-web, online, Google. International marketing seeks to build global branding aimed at a broad total population – this is used in certai...Read more

Tags: Digital Marketing, Online Marketing & Digital Marketing By Alba Fraile, on 24 Aug 2018

What is Viral Marketing? Advantages and Examples

Every day we hear all about viral marketing, the Internet’s viral videos and content that spreads at the speed of light. But what exactly is it? A viral product or viral advertising, viral campaigns or simply luck, that randomly makes something such ...Read more

Tags: Online Sales, Digital Marketing By Berta Campos, on 23 Aug 2018

What is Direct Marketing? Benefits, Steps and Examples on How to Start a Campaign

Why and how can you build your direct marketing advertising strategies? Direct marketing is one of the most effective methods. Results are clearly measurable. Turning marketing into a science is our goal, so in this article you will learn about the b...Read more

Tags: Digital Marketing By Jessica Bubenheim, on 15 Aug 2018

7 proven viral marketing techniques

Core to each viral technique is giving each user a clear incentive to share your marketing content quickly. We’re exploring how each technique has proven to be a fun way to for users to spread content virally. These proven viral marketing campaigns  ...Read more

Tags: Digital Marketing By Dany Ortiz, on 08 Aug 2018

How to start an effective digital marketing plan

A digital marketing plan is an essential map to achieve the objectives of your brand. It is, therefore, a tool with which all marketing teams have to work day by day. But just making a plan does not guarantee the results we seek.Read more

Tags: Digital Marketing By Chantal India, on 01 Aug 2018

Customer service with artificial intelligence (AI)

There’s been a lot of buzz around artificial intelligence in recent years and surely that’s not going to change any time soon. As technology evolves, we’re reaching new heights of artificial intelligence systems capable of more human customer interac...Read more