Gestures, postures, tics… our body language is unique, and says a lot about us, which is why traditional “door to door” sales people have always known how to use it to make a sale. These subtle clues tell us which arguments are best to use in each situation, if the client is bored or giving us their full attention, if they are ready to buy, what offers seem more attractive to them, etc. Basically, a never-ending source of information that simply does not exist when we sell online. But not all is lost: thanks to digital body language, you know all you need to about your potential client, and make the most of their subconscious signals to seal the deal.
Digital body language is the sum of all the digital activities of a user, on both our website and social networks. Visits, clicks, forms, likes… it is the small gestures that form each person’s digital fingerprint and, just as in “analog” body language, each client is a unique individual. So, in order for you not to miss out on any of these clues, today I would like to tell you about the 10 reasons to implement digital body language in your marketing strategies.