Rethinking Marketing-  How Data Science Is Disrupting the Profession of Marketers

Posted by Jessica Bubenheim on Feb 7, 2018 1:00:00 PM

Top performing organizations make informed decisions by analysing data. Organizations require data driven decisions for various area of business insight some of which including, decision maker, marketer, strategy maker, and operation manager.


Tags: Performance Marketing, Digital Marketing

Digital Marketing for Startups

Posted by Jessica Bubenheim on Dec 13, 2017 2:11:54 PM

In the world of startups technicalities tend to consume a large proportion of time and budget, leaving marketing to when it’s already too late. Objectives will hardly be achieved if a start-up is not able to communicate its message and value proposition to their target audience.

The online marketing plan is a document that captures the objectives and strategies of a company in the digital environment.

Consolidating a clear plan helps startups communicate their  unique selling point (USP)so that the audience understands the differential value of the company or product. A few foundation points, will guide you to answer two crucial questions: what do I want to achieve? And how can I get it?

Tags: Digital Marketing

Blockchain Basics for Marketing & Advertising

Posted by Jessica Bubenheim on Nov 29, 2017 1:00:00 PM

In 2008 we were first presented with cryptocurrency Bitcoin. Over the years, what’s really gotten attention globally, is the unique technology behind it, Blockchain.

The potential of Blockchain has become an important conversation topic in the tech community. For marketing, it holds the potential to change how digital marketers access data streams and improve community engagement. 

For those who are still unsure what Blockchain is, it’s time to get you up to speed on the conversation.

Tags: Online Marketing & Digital Marketing, Digital Advertising, Digital Marketing

Stop- 3 step self-analysis for social media success

Posted by Laia Cardona on Oct 4, 2017 9:00:00 AM

Estimations say, by 2019 social media will see 17,000 million dollar investments from US firms alone. Social media isn’t only a US phenomenon; globally social media plays a key role in digital marketing strategies.

Although sites like Facebook and Twitter gained prominence by end of 2006 and we’ve had 12 years to adapt, marketers are falling into the same mistakes time and time again. We’ve put together 3 key points for self-analysis


Tags: Content Marketing, Digital Marketing, strategy

Authenticity in Brand & Marketing 

Posted by Jessica Bubenheim on Aug 2, 2017 2:00:00 PM

Marketers on top of their game have learned to thrive in the age of VUCA. The age of volatility, uncertainty, complexity, and ambiguity prompts an increasingly competitive environment.  

Tags: Online Marketing & Digital Marketing, Digital Marketing

The 10 reasons to implement Digital Body Language in Marketing

Posted by Estela Viñarás on Apr 6, 2016 2:00:00 PM

Gestures, postures, tics… our body language is unique, and says a lot about us, which is why traditional “door to door” sales people have always known how to use it to make a sale. These subtle clues tell us which arguments are best to use in each situation, if the client is bored or giving us their full attention, if they are ready to buy, what offers seem more attractive to them, etc. Basically, a never-ending source of information that simply does not exist when we sell online. But not all is lost: thanks to digital body language, you know all you need to about your potential client, and make the most of their subconscious signals to seal the deal.

Digital body language is the sum of all the digital activities of a user, on both our website and social networks. Visits, clicks, forms, likes… it is the small gestures that form each person’s digital fingerprint and, just as in “analog” body language, each client is a unique individual. So, in order for you not to miss out on any of these clues, today I would like to tell you about the 10 reasons to implement digital body language in your marketing strategies.

Tags: Digital Marketing

The Best Digital Marketing Events in Europe 2016

Posted by Emery Barnes (Autor invitado) on Mar 31, 2016 8:00:00 AM

Digital Marketing events are a way to learn about the new advances and trends while networking with people who could bring you new business opportunities or viceversa. With only three months into the 2016 year, we have already seen some of the world’s best digital marketing events take place. Events such as the Mobile World Congress were extremely successful, attracting thousands of people to come and learn about the new technological advances. Due to constraints with time and convenience, we know it is challenging to attend all of these events, but 2016 has just begun and there is still a substantial amount of conferences happening in Europe that you could attend. Plan a trip in advance and get the most out of the these conferences; to help you with this here we have narrowed down the Top Five Digital Marketing Events in Europe 2016.

Tags: Digital Marketing

What is Viral Marketing? Advantages and Examples

Posted by Alba Fraile (Autora invitada) on Mar 9, 2016 2:00:00 PM

Every day we hear all about viral marketing, the Internet’s viral videos and content that spreads at the speed of light. But what exactly is it? A viral product or viral advertising, viral campaigns or simply luck, that randomly makes something such a big hit…

Viral content usually has a well-designed viral strategy behind it, it is, in part, also due to luck, but creativity and preparation are also extremely important… For this reason, to get to know this world a little better, I would like to tell you today what the definition of this concept actually is, how a viral campaign works, the advantages or viral marketing and show you our favorite examples.

Viral Marketing: what is it? 

Tags: online advertising, Digital Marketing

Showrooming: your ally in online sales

Posted by Laia Cardona on Mar 8, 2016 2:00:00 PM

Consumption habits are in a state of constant change, and most likely, none of us are able to predict their behavior, due to the constant evolution of technology. At the moment, anyone with an Internet connection has 3 ways to sell online:

  • Online store with home delivery
  • Online store with delivery branch
  • Physical store

In any of these three options, the use of the smartphone is all but guaranteed. Thanks to a study carried out by SecureNet during 2015, we see that over half of the consumers in the United States (55%) admit to having used a mobile device (smartphone, tablet) to research a product while they were considering purchasing it in a physical store.

Tags: online advertising, Digital Marketing

Twitter Ads vs. Facebook Ads: The advantages of each advertising platform

Posted by Alba Fraile (Autora invitada) on Mar 1, 2016 2:00:00 PM

As social networks go on creating advertising solutions, us marketers face a dilemma which becomes increasingly more complicated: we do not want to miss out on any chances to reach our targets, but we have to optimize our advertising budget to the best of our ability. Which is why today I want to help you decide between Twitter Ads and Facebook Ads, and explain the advantages of each advertising platform.

Attention, this is no boxing match! Both advertising solutions have many benefits and can be used simultaneously, but in order to do so, you need to know what each one can do.


Tags: Twitter Ads, Digital Marketing

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