Numerical blog: the latest insights to digital marketing and online advertising.
The world of commerce is going through its biggest structural change in history. Although technology is posing challenges for traditional businesses, those willing to adapt see it as an opportunity. Data-based marketing campaigns are one example of t...Read more
In 2008 we were first presented with cryptocurrency Bitcoin. Over the years, what’s really gotten attention globally, is the unique technology behind it, Blockchain. The potential of Blockchain has become an important conversation topic in the tech c...Read more
Aiming to improve your SEM results? If there’s one essential factor to optimise your account, it’s your Quality Score. This score is the one element that can save your site from ending up in the abandoned landscape of google’s page 2.Read more
Can digital advertising ethics change the world? Technological advances, new forms of communication and the rise of social media has consolidated the Internet as a major platform for advertising. This, in turn, has led to the emergence of new formats...Read more
No doubt that digital advertising is becoming the star of marketing strategies. So much that it is estimated for the first time that investment in digital advertising will exceed television in 2019. But what are the most profitable types of ads? What...Read more
Marketers know best: making digital advertising can be hard work. Behind the social media campaigns there is a lot of effort spent on creating compelling content for followers and post regularly. But all that effort pays off when we create "viral" co...Read more
One of the most exciting things about working in digital advertising is that our environment keeps changing. The "revolution" did not end in digital marketing, SEO or social media, it happens all the time. So today I will tell you 4 Secrets about dig...Read more
The change of year is a good opportunity to reflect on the future ... but today we wanted to go a little beyond 2016. What will the landscape of digital advertising be in 2020? Here are some predictions.Read more
According to estimates by Augustine Fou, one of the leading experts in digital fraud, half of the $50 billion a year industry that generates digital advertising and online marketing are fraudulent ads. This means that each year there are $25 billion ...Read more
Programmatic advertising in Europe continues to be unstoppable, as revealed by the latest study on the impact of programmatic advertising in the European market developed by the agency IAB Europe. But what is programmatic advertising? Remember that t...Read more
