Applying Big Data to this years' Christmas Campaigns

Posted by Chantal India on Dec 6, 2017 1:00:00 PM

The world of commerce is going through its biggest structural change in history. Although technology is posing challenges for traditional businesses, those willing to adapt see it as an opportunity. Data-based marketing campaigns are one example of taking advantage of tech and big data.

Christmas brings with it the holiday shopping frenzy and puts traditional brick and mortar stores to the test. To reap the complete benefits of the season requires operational control across all aspects of the business. Applying big data to digital marketing enables such control, placing it at your fingertips.

Tags: online advertising, Digital Advertising

Blockchain Basics for Marketing & Advertising

Posted by Jessica Bubenheim on Nov 29, 2017 1:00:00 PM

In 2008 we were first presented with cryptocurrency Bitcoin. Over the years, what’s really gotten attention globally, is the unique technology behind it, Blockchain.

The potential of Blockchain has become an important conversation topic in the tech community. For marketing, it holds the potential to change how digital marketers access data streams and improve community engagement. 

For those who are still unsure what Blockchain is, it’s time to get you up to speed on the conversation.

Tags: Online Marketing & Digital Marketing, Digital Advertising, Digital Marketing

5 hacks to boost your Quality Score

Posted by Marta Canadell on Jul 20, 2017 11:04:16 AM

Aiming to improve your SEM results? If there’s one essential factor to optimise your account, it’s your Quality Score. This score is the one element that can save your site from ending up in the abandoned landscape of google’s page 2.

Tags: Display, Online Marketing & Digital Marketing, online advertising, Digital Advertising, seo, Google Adwords

Can Digital Advertising Ethics change the world?

Posted by Cyberclick on Jan 8, 2016 7:30:00 AM

Can digital advertising ethics change the world? Technological advances, new forms of communication and the rise of social media has consolidated the Internet as a major platform for advertising. This, in turn, has led to the emergence of new formats to create ads on digital media. Therefore, reviewing these new formats and a setting legal and ethical principles becomes the great challenge for all who are dedicated to digital advertising.

At Cyberclick, we go a step further regarding the definition of digital advertising ethics. It is not just a concept that refers to how we project the advertising we do and what legal, moral and respect we have when it comes to selling products and services, but can also be used to get a better and fairer world. 

Tags: Native Advertising, Digital Advertising

8 digital advertising formats that you must not lose sight of (Part 2)

Posted by David Tomas on Jan 3, 2016 2:41:24 PM

No doubt that digital advertising is becoming the star of marketing strategies. So much that it is estimated for the first time that investment in digital advertising will exceed television in 2019. But what are the most profitable types of ads? What formats can give the best results? If the article "The 8 digital advertising formats that you must not lose sight of" left you wanting to know more then do not miss this post!

Tags: Digital Advertising

Digital Advertising: 5 types of content that consumers share like crazy

Posted by Kelly Rogan (Autora invitada) on Dec 22, 2015 7:30:00 AM

Marketers know best: making digital advertising can be hard work. Behind the social media campaigns there is a lot of effort spent on creating compelling content for followers and post regularly. But all that effort pays off when we create "viral" content that users can not stop sharing. So today, to facilitate your digital advertising campaigns, I will give you 5 content ideas that consumers share like crazy.

Tags: Digital Advertising

Digital Advertising: 4 secrets that will revolutionize 2016

Posted by Laia Cardona on Dec 21, 2015 9:15:19 PM

One of the most exciting things about working in digital advertising is that our environment keeps changing. The "revolution" did not end in digital marketing, SEO or social media, it happens all the time. So today I will tell you 4 Secrets about digital advertising that will revolutionize 2016.

Tags: Native Advertising, Digital Advertising

What will the landscape of digital advertising be in 2020

Posted by Laia Cardona on Dec 11, 2015 5:43:48 PM

The change of year is a good opportunity to reflect on the future ... but today we wanted to go a little beyond 2016. What will the landscape of digital advertising be in 2020? Here are some predictions.

Tags: Digital Advertising

Why fraudulent digital advertising continues to thrive

Posted by Berta Campos (Autora invitada) on Dec 3, 2015 2:14:05 PM

According to estimates by Augustine Fou, one of the leading experts in digital fraud, half of the $50 billion a year industry that generates digital advertising and online marketing are fraudulent ads. This means that each year there are $25 billion are invested in impressions and clicks on advertising that has actually never been seen by a human being.

Tags: Native Advertising, Digital Advertising

The numbers for programmatic advertising in Europe flourish

Posted by Laia Cardona on Oct 2, 2015 3:40:00 PM

Programmatic advertising in Europe continues to be unstoppable, as revealed by the latest study on the impact of programmatic advertising in the European market developed by the agency IAB Europe. But what is programmatic advertising? Remember that this type of digital advertising is the type that reaches the right people. That is, a given ad gets to be seen only by the right people. For example, an ad for a cosmetic product aimed at women between 45 and 60 upper-middle economic class, would be seen only by such women through the programmatic advertising, which achieves better results than other conventional advertising. 

Tags: Native Advertising, online advertising, Digital Advertising

Recent Posts

What is your opinion? Leave us your comments here!