English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Tags: Digital Advertising, Online Marketing & Digital Marketing By Chantal India, on 06 Dec 2017

Applying Big Data to this years' Christmas Campaigns

The world of commerce is going through its biggest structural change in history. Although technology is posing challenges for traditional businesses, those willing to adapt see it as an opportunity. Data-based marketing campaigns are one example of t...Read more

Tags: Digital Marketing, Digital Advertising, Online Marketing & Digital Marketing By Jessica Bubenheim, on 29 Nov 2017

Blockchain Basics for Marketing & Advertising

In 2008 we were first presented with cryptocurrency Bitcoin. Over the years, what’s really gotten attention globally, is the unique technology behind it, Blockchain. The potential of Blockchain has become an important conversation topic in the tech c...Read more

Tags: Digital Advertising, Display, Online Marketing & Digital Marketing, Google, SEO & SEM By Marta Canadell, on 20 Jul 2017

5 hacks to boost your Quality Score

Aiming to improve your SEM results? If there’s one essential factor to optimise your account, it’s your Quality Score. This score is the one element that can save your site from ending up in the abandoned landscape of google’s page 2.Read more

Tags: Native Advertising, Digital Advertising By Cyberclick, on 08 Jan 2016

Can Digital Advertising Ethics change the world?

Can digital advertising ethics change the world? Technological advances, new forms of communication and the rise of social media has consolidated the Internet as a major platform for advertising. This, in turn, has led to the emergence of new formats...Read more

Tags: Digital Advertising By David Tomas, on 03 Jan 2016

8 digital advertising formats that you must not lose sight of (Part 2)

No doubt that digital advertising is becoming the star of marketing strategies. So much that it is estimated for the first time that investment in digital advertising will exceed television in 2019. But what are the most profitable types of ads? What...Read more

Tags: Native Advertising, Digital Advertising By Laia Cardona, on 21 Dec 2015

Digital Advertising: 4 secrets that will revolutionize 2016

One of the most exciting things about working in digital advertising is that our environment keeps changing. The "revolution" did not end in digital marketing, SEO or social media, it happens all the time. So today I will tell you 4 Secrets about dig...Read more

Tags: Digital Advertising By Laia Cardona, on 11 Dec 2015

What will the landscape of digital advertising be in 2020

The change of year is a good opportunity to reflect on the future ... but today we wanted to go a little beyond 2016. What will the landscape of digital advertising be in 2020? Here are some predictions.Read more

Tags: Native Advertising, Digital Advertising By Berta Campos, on 03 Dec 2015

Why fraudulent digital advertising continues to thrive

According to estimates by Augustine Fou, one of the leading experts in digital fraud, half of the $50 billion a year industry that generates digital advertising and online marketing are fraudulent ads. This means that each year there are $25 billion ...Read more

Tags: Native Advertising, Digital Advertising, Online Marketing & Digital Marketing By Laia Cardona, on 02 Oct 2015

The numbers for programmatic advertising in Europe flourish

Programmatic advertising in Europe continues to be unstoppable, as revealed by the latest study on the impact of programmatic advertising in the European market developed by the agency IAB Europe. But what is programmatic advertising? Remember that t...Read more

Tags: Digital Advertising, Online Marketing & Digital Marketing By Laia Cardona, on 25 Sep 2015

Mobile Advertising: Europe doubles its investment

The growth of mobile marketing in the world is unstoppable. This is demonstrated by the latest global study on Mobile Marketing in 2014, developed and released by IAB Europe. According to the data from this latest report, Europe increased its revenue...Read more