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English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Tags: Data Science By Pep Canals, on 31 Oct 2019

How to Choose Keywords for a SEM or Google Ads Campaign (Step-by-Step)

One of the most important things to do before you start a SEM or Google Ads campaign in the Search format is to study the keywords that your target audience is using when they search for your products or services in Google. By understanding the keywo...Read more

Tags: Strategy, Data Science By David Tomas, on 26 Jul 2019

What is a Customer Data Platform and its advantages in digital marketing?

Managing customer data is one of the biggest challenges we face in digital marketing. If you’re looking to effectively manage your customer data, a customer data platform may be the solution for you. This new technology for improving and optimizing w...Read more