We’re on the pursuit of happiness. Since the beginning of time, all that mankind really longs for is to chase their dreams and find happiness along the way. At Cyberclick, we’ve seen that these aspirations are not only possible in personal lives, instead they are just as possible and necessary in corporate lives as well.  Sound naïve? Well, from a financial viewpoint, investing in your team’s happiness has proven to increase ROI.

We’ve found that people matter. People and their happiness are a priority. If you take care of your people, you’re taking care of your success.

In our pursuit of happiness, we focus on building the corporate culture, selecting values that symbolize the corporate spirit as well as team building. Cyberclick believes it’s important to recognize each team as a unique combination of personality types. Effective selection of profiles hired into a company is essential when building a team and achieving happiness. 

We also believe a team is more than the sum of its parts. When it comes to marketing, a team of a highly diverse network can help you develop more complete and creative outcomes. When trading information or skills with people whose experiences differ from your own, you provide one another with unique, exceptionally valuable resources.

I come bearing excellent news: employee happiness in the workplace has become a trend. The new position on everyone’s lips is no longer the CEO or CTO, but rather the CHO: Chief Happiness Officer.

Here at Cyberclick, we believe that company values are essential to becoming and maintaining a happy company. One of our secrets to a smiling team (even on a Monday morning!) is as simple as having a team who truly believe in what they do, and works together to achieve it. You can also create a happy company from anywhere you may be in the world, which is why I would like to share our company values in the marketing world with you today.

Here at Cyberclick we absolutely love reading, whether on paper or in digital formats. Sometimes we recommend books or publications that we found useful, so that you can join us in our enthusiasm in our new discoveries. Moreover, every trimester we all get together and choose a book that can help us with both our professional and personal growth, and the whole team reads it. At the end of each trimester we sit down and talk about it, to see how what we learned can help us in our day to day life here at Cyberclick, to continuously improve our company’s happiness.

Today however, we are not going to recommend a specific book, but rather a unique application called Tekstum. This Spanish startup has created an online platform that applies Big Data to the publishing sector to analyze the feelings caused amongst reader by books. This serves, on the one hand, for publishers to decide the next launches, and on the other hand, to create a book recommendation method based on emotions.

This past Saturday, the 23^rd of April, was World Book Day and the streets were full of bookstores setting up their stand to show off their latest additions (online stores highlighted them on their homepage) and several literary events filled the streets and buildings. Moreover, in Spanish-speaking countries, the 400^th anniversary of the death of one of their most famous writers was celebrated, Miguel de Cervantes. What did we do at Cyberclick? Reading is one of our great passions, and every trimester we recommend one another books related to personal growth and team building. We would not pass up on celebrating this day!

Tomorrow, the 23^rd of April, is the World Book Day. The whole team here at Cyberclick would like to wish you a fantastic day in advance. Walk through book parades and visit the different literary activities offered by your city. But don’t forget! Not all content is written on paper anymore - the dawn of the digital age puts fantastic books and libraries just one click away. Nowadays, reading a book, article or short test is extremely easy to do from your laptop, tablet or eReader.

Last week here at Cyberclick we celebrated our Winter Retreat. For two days we retreated from the temptations of the modern world and went out to the country to let our creative sides out and unite our team. Moving our office to a rural house helped us to disconnect from our daily routine and allowed us to focus entirely on setting this trimester’s objectives and organize activities to strengthen our team’s bonds. So, I am going to tell you all about the questions you have to ask yourself and your team to give your company the perfect retreat (which is what we do here at Cyberclick).

This Tuesday February 16th, at 12.30 Cyberclick was represented by David Tomás with a lecture titled “Happy companies, motivated teams” at the VII Edition of Salón Mi Empresa 2016, organized by Creaventure, in collaboration with Bankia, in Madrid.

How do the Spanish firms compare in today's digital environment? Are we up to other countries in terms of digital skills most sought by companies or are we still a long way to go? Thanks to the latest study by the ICEMD (Institute of Digital Economy) on digital skills in the business, we know more data on the relationship with the companies in our country with the various digital tools and new social media. 

Motivation is undoubtedly one of the keys to make the best of ourselves. Therefore, in the post today I bring you the 7 motivational videos for marketers that you cannot miss. They are clear examples of what can be achieved through the generation of inspirational messages and make us better people and professionals. Which of these videos touches you? Be surprised, learn and enjoy!