2018 Guide to Content Marketing

Posted by Chantal India on Nov 1, 2017 10:00:00 AM

Currently firms dedicate 36% of their marketing budget on content related strategies.  53% of firms plan to increase this expenditure within the next 12 months. These results from Content Marketing Institute UK show content marketing is worth your time.

Content marketing is clearly not just another hype. Rather, it’s a concept that has been evolving over time, allowing itself to be shaped by the digital marketing ecosystem over the past years.  

To start this 2018 guide, I’d like to recap for you what content marketing really means. I’ll then go deeper into the matter,  delving into what the world of content marketing can bring to us, explaining the best methods of implementation, and a case study on best practices when working with influencers.

Let’s begin.

 

Tags: Content Marketing, 2018

Marketing Dream Team: redefining success

Posted by Jessica Bubenheim on Oct 25, 2017 10:00:00 AM

We’re on the pursuit of happiness. Since the beginning of time, all that mankind really longs for is to chase their dreams and find happiness along the way. At Cyberclick, we’ve seen that these aspirations are not only possible in personal lives, instead they are just as possible and necessary in corporate lives as well.  Sound naïve? Well, from a financial viewpoint, investing in your team’s happiness has proven to increase ROI.

We’ve found that people matter. People and their happiness are a priority. If you take care of your people, you’re taking care of your success.

In our pursuit of happiness, we focus on building the corporate culture, selecting values that symbolize the corporate spirit as well as team building. Cyberclick believes it’s important to recognize each team as a unique combination of personality types. Effective selection of profiles hired into a company is essential when building a team and achieving happiness. 

We also believe a team is more than the sum of its parts. When it comes to marketing, a team of a highly diverse network can help you develop more complete and creative outcomes. When trading information or skills with people whose experiences differ from your own, you provide one another with unique, exceptionally valuable resources.

 

Tags: Cyberclick, Happiest Company, Content Marketing

Instant Articles: What do they mean for Facebook marketing

Posted by Jessica Bubenheim on Oct 11, 2017 9:00:00 AM

Facebook recently confirmed a new feature; a news subscription tool for news publications on Instant Articles platform. The Instant Articles platform has been on the rise since April 2016, when it was first launched for widespread use of all marketers and publishers. This new subscription tool is Facebook's attempt to promote adoption through making the platform more attractive. As the buzz around Instant Articles rises once again we aim to see how marketers are affected. 

 

Tags: Inbound Marketing, Content Marketing, Facebook

Stop- 3 step self-analysis for social media success

Posted by Laia Cardona on Oct 4, 2017 9:00:00 AM

Estimations say, by 2019 social media will see 17,000 million dollar investments from US firms alone. Social media isn’t only a US phenomenon; globally social media plays a key role in digital marketing strategies.

Although sites like Facebook and Twitter gained prominence by end of 2006 and we’ve had 12 years to adapt, marketers are falling into the same mistakes time and time again. We’ve put together 3 key points for self-analysis

 

Tags: Content Marketing, Digital Marketing, strategy

5 content marketing trends that are on fire

Posted by Laia Cardona on Jun 14, 2017 4:33:41 PM

Content Marketing is in a state of constant evolution, changing along with the consumer habits and preference and the trending of new technologies and tools. Despite that, its main goal remains the same: to attract traffic to your website and help your users down the conversion funnel, in order to convert them into customers.

Tags: Content Marketing

What is Content Marketing? Your guide to getting started

Posted by Laia Cardona on Mar 31, 2017 2:00:00 PM

By now, you’ve surely heard at some point the phrase “Content is King”. Far from going out of fashion, content marketing continues to be as important as ever for marketers. In fact, according to a study by DemandMetric, 78% of CMOs believe that custom content is the future of marketing.

Tags: Content Marketing

Guest Blogging: Your best friend in SEO and Content Marketing

Posted by Laia Cardona on Mar 13, 2017 2:00:00 PM

Have you included guest blogging in your content marketing strategy? Although we may at time overlook this techniques, publishing articles as guest authors is a fantastic way to improve your SEO and boost your influence in your industry. Keep reading to find out all it can do for your brand!

Tags: Content Marketing

20 ideas para convertir a clientes con tu marketing de contenidos

Posted by Chantal India on Feb 20, 2017 9:45:40 AM

¿El marketing de contenidos es parte de tu estrategia digital? Si es así, antes o después te enfrentarás al temido "miedo a la pantalla en blanco": ese momento en el que no tienes muy claro qué contar. Para ayudar a inspirarte, hoy vamos a ver 20 ideas para convertir más con tu marketing de contenidos. ¡Seguro que hay alguna que sea perfecta para tu marca!

Tags: Content Marketing

Aligning your KPIs with your content objectives

Posted by Laia Cardona on Jun 17, 2016 2:00:00 PM

So lets imagine you decide to go on a diet, and you sign up for the gym with the goal of losing weight. However, to know whether or not your attempts are proving successful, you decide to measure your height instead of getting on a scale and tracking your weight. You grow frustrated, because despite your best efforts, nothing seems to be changing. Ridiculous, is it not? Well, the same goes for many digital marketers when the time comes to align their KPIs with their content goals.

Tags: Native Advertising, Content Marketing

How to determine the ROI of your Content Marketing campaigns

Posted by Kelly Rogan (Autora invitada) on May 24, 2016 10:31:45 AM

Content Marketing is a well-known way to attract people to your company’s website, services or product, but how exactly do you measure the success with these campaigns? This is a problem that many marketers and companies face, but there are real solutions!

Tags: Content Marketing

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