Currently firms dedicate 36% of their marketing budget on content related strategies. 53% of firms plan to increase this expenditure within the next 12 months. These results from Content Marketing Institute UK show content marketing is worth your time.
Content marketing is clearly not just another hype. Rather, it’s a concept that has been evolving over time, allowing itself to be shaped by the digital marketing ecosystem over the past years.
To start this 2018 guide, I’d like to recap for you what content marketing really means. I’ll then go deeper into the matter, delving into what the world of content marketing can bring to us, explaining the best methods of implementation, and a case study on best practices when working with influencers.