English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Tags: App Marketing & Publicidad Móvil By David Tomas, on 06 Jun 2018

Mobile App Engagement

The engagement between mobile app and users does not depend just on first sight. Like in a marriage, this love needs to be maintained every day - or else, they will end up leaving you. Forgetting the importance of app engagement while planning your m...Read more

Tags: App Marketing & Publicidad Móvil By Estela Viñarás, on 04 Jun 2018

How to successfully include Twitter Audience Platform in your mobile app growth strategy

Twitter Audience Platform (TAP) is a Twitter  tool that allows advertisers to significantly amplify the reach of their Twitter Ads, as the ads are then displayed across an external network of mobile apps. All this, without ever losing sight of the ad...Read more

Tags: App Marketing & Publicidad Móvil By Chantal India, on 23 May 2018

How to optimize your mobile marketing strategy

There is no excuse: if mobile is not at the very core of your digital marketing strategy, it is time to adapt or die.Read more

Tags: App Marketing & Publicidad Móvil By Héctor Borrás, on 28 Apr 2017

The importance of adapting your digital marketing strategies to mobile

Do you use giveaways and online promotions as part of your marketing strategy? These kinds of initiatives are extremely useful in catching your users’ attention, but in order to do it right, you have to keep their behavior in mind. And in terms of co...Read more

Tags: App Marketing & Publicidad Móvil By Laia Cardona, on 24 Feb 2017

News and trends to expect from the Mobile World Congress 2017

This Monday the 27th of February until Friday, the 3rd of March, Barcelona will once again host the mobile industry’s most important event: the Mobile World Congress. Let’s take a look at what new and exciting trends this year has in store for us!Read more

Tags: App Marketing & Publicidad Móvil By David Tomas, on 23 Nov 2016

5 mobile marketing metrics any manager needs to know

2017 is just around the corner and it has become more than obvious that the mobile reign has arrived and is here to stay: over 75% of our society owns a smartphone. According to Google’s statistics, mobile web traffic overtook desktop traffic for the...Read more

Tags: App Marketing & Publicidad Móvil By Laia Cardona, on 28 Sep 2016

5 achievements that will improve your app marketing strategy

It is official: according to Gartner’s recent study, the app market has reached its maturity phase. Users interact with mobile apps on a daily basis for an entire world of different reasons, and appear to be satisfied with them. There is no doubt lef...Read more

Tags: App Marketing & Publicidad Móvil, Redes Sociales & Social Ads By Berta Campos, on 27 Sep 2016

Why you should be including Facebook in your App Marketing strategy

After a long and arduous development and design process, your app is finally on the market. Congratulations! You have come a long way, but your job is not over yet: if you want your app to succeed, you need to launch your app marketing strategy. When...Read more

Tags: App Marketing & Publicidad Móvil By Alba Fraile, on 13 Sep 2016

The 5 most disastrous app marketing mistakes

It’s official: the smartphone has completely and forever changed our consumption habits as we know them. In just a few years, smartphones have managed to become our favorite device for reading the news, communicate with each other, socialize, surf th...Read more

Tags: App Marketing & Publicidad Móvil By Alba Fraile, on 07 Sep 2016

Getting App Indexing Right!

Google App Indexing is becoming more and more necessary in order for app companies to reach their installs & user retention goals. It is also rapidly gaining visibility and protagonism in App Marketing strategies, particularly during their earliest s...Read more