Do you use giveaways and online promotions as part of your marketing strategy? These kinds of initiatives are extremely useful in catching your users’ attention, but in order to do it right, you have to keep their behavior in mind. And in terms of consumer behavior, there is one trend you simply cannot ignore: it is time to adapt your digital marketing efforts to smartphones.
There is no excuse: if mobile is not at the very core of your digital marketing strategy, it is time to adapt or die.
Since Google announced that mobile traffic had overtaken desktop traffic back in 2015, these devices have only become more and more an essential part of our day to day lives. The mobile app market has reached maturity, and users are more than ready for mobile marketing. So in order for you to be able to fully understand and incorporate this into your strategy, let’s take a look at what mobile marketing is, which tools it uses and how you can use it to increase conversions.
Smartphones, tablets, wearables… there is no denying it: we are in 2017 and we live in a mobile world. Mobile Marketing is no longer an option, but rather a fundamental pillar of any digital marketing strategy. But fear not! With these 5 mobile marketing ideas, you will find a way into your client’s pockets for sure.
This Monday the 27th of February until Friday, the 3rd of March, Barcelona will once again host the mobile industry’s most important event: the Mobile World Congress. Let’s take a look at what new and exciting trends this year has in store for us!
Are you ready to succeed with your mobile marketing in this big new year? Time flies by fast, and it is essential to always stay uptodate with the latest trends in order not to miss out on any new and exciting opportunities. So, if you want your mobile brand to be on point this 2017, don’t miss these 4 key points for mobile marketing in 2017!
When well planned out, the holiday season can be a great drive for your business. We won’t deny it’s hard: most companies are competing for their consumer’s attention during this season, meaning you need to be unique and original to stand out from the crowd.
2017 is just around the corner and it has become more than obvious that the mobile reign has arrived and is here to stay: over 75% of our society owns a smartphone. According to Google’s statistics, mobile web traffic overtook desktop traffic for the first time ever in 2015, and it shows no sign of slowing down.
A few months back we talked about the launch of Twitter Audience Platform (TAP) here on our blog, a tool that allows advertisers to significantly amplify the reach of their Twitter Ads, as the ads are then displayed across an external network of mobile apps. All this, without ever losing sight of the advanced segmentation possibilities Twitter offers, and even new creative features that transform promoted tweets into highly visible formats especially designed for mobile devices (video, native advertising, banner and interstitials with several interaction options).
The relationship between mobile app and users does not depend just on first sight. Like in a marriage, this love needs to be maintained every day - or else, they will end up leaving you. Forgetting the importance of app engagement while planning your mobile app marketing strategy is a fatal mistake that will greatly harm your app’s worth.
It is official: according to Gartner’s recent study, the app market has reached its maturity phase. Users interact with mobile apps on a daily basis for an entire world of different reasons, and appear to be satisfied with them.
There is no doubt left that apps are a great opportunity for brands to connect with their target audiences and improve their results. Getting an app to succeed however, depends not only on its technological development, and it is just as important for the inital plan to include both a business model and an app marketing strategy, with a budget on par or even higher than that dedicated to its creation.