In their war against intrusive ads, the famous adblocker Adblock Plus comes bearing surprising news. Along with Google and AppNexus, the creators of this adblocker launched their own automated ads market (Ad Exchange) to support ads that meet their quality criteria. Today I would like to talk about this interesting news, and how it affects the online marketing world.
The war between ad block fans and advertisers continues. Recently, mobile operator Three made a crucial step by confirming that they will introduce ad blocking into their networks in Italy and the United Kingdom, where they have over 9 million users. It has now become the first high-ranking European operator to support mobile ad blocking. Find out why!
The group attacks return that are against the Adblocks. This time, the person who started the outcry was David Chavern, president and CEO of the Newspaper Association of America (NAA with its acronym in English), who said that the AdKillers are the main enemy faced by professional journalists, since the advertising format that helps the media to survive is threatened because of this software and its continuous advance.
No, we have not gone mad: Cyberclick is an advertising and digital marketing company in favor of advertising blockers. So today we want to tell you in this memorandum the reasons for adBlocks.
More and more users choose to use adBlocks and more and more companies look for ways to bypass this restriction so that their advertising revenues do not decrease. The last one is Yahoo, which has committed the big error of blocking users who have adBlocks.