Top 7 Keyword Guide to Video Marketing

Posted by Jessica Bubenheim on Mar 7, 2018 1:00:00 PM

If a picture is worth 1000 words, than according to research a video is worth 1.8 million words. In the age of youtube, netflix, vimeo, and twitch, we can all agree that video is exponentially more powerful than the written word. This trend is clear when it comes to digital content. According CISCO, 57% of traffic recorded corresponds to online videos. This figure is expected to rise to almost 70% in the next few years.

We’ve selected the top 7 most important keywords for you to know about video marketing. Here's a short guide, as your ticket into the world of videos.



Tags: 2018, Video Marketing

Marketing Managers & ‘Design Thinking’

Posted by Jessica Bubenheim on Nov 15, 2017 3:33:59 PM

The term ‘Design thinking’ can be coined a clever marketing buzzword. The concept is not particularly new- but it’s certainly hot, and definitely great clickbait.

Today I’d like demonstrate how the concept of ‘design thinking’ relates to marketing at a deeper level. Looking at successful marketing strategies, they continuously innovate and drive improvements. Additionally, you'll find that excellent marketing managers are out of the box thinkers by definition. What design thinkers define as “a creative process based around the ‘building up of idea’" sits most naturally as part of the marketing function. Excellent marketers are by nature experts in design thinking.

Tags: strategy, 2018

Top 10 video marketing trends for 2018

Posted by Chantal India on Nov 8, 2017 1:00:00 PM

We’ve all heard of the importance video marketing has been gaining in our sector. The video boom in past years has been simply phenomenal. To get an idea, let’s try something, a visualization. I’d like you to close your eyes and imagine the number of videos circulating over the internet in just one second. Ready? Now try to guess how long it would take you to watch all those videos you’ve just imagined.

Overwhelming? According to Cisco, for 2021 it would take a full two years to watch all the videos circulating just in that one moment. Yes, it’s overwhelming, but it’s also impressive, and more importantly a huge opportunity.

As marketers, we have to be up-to-date on what’s new and take measure accordingly based off data. In this post, I’m giving you the insights you need to make the right decisions. I’m giving you our top 10 statistics and trends of video marketing along with what they mean for you and your brand.


Tags: 2018, Video Marketing

2018 Guide to Content Marketing

Posted by Chantal India on Nov 1, 2017 10:00:00 AM

Currently firms dedicate 36% of their marketing budget on content related strategies.  53% of firms plan to increase this expenditure within the next 12 months. These results from Content Marketing Institute UK show content marketing is worth your time.

Content marketing is clearly not just another hype. Rather, it’s a concept that has been evolving over time, allowing itself to be shaped by the digital marketing ecosystem over the past years.  

To start this 2018 guide, I’d like to recap for you what content marketing really means. I’ll then go deeper into the matter,  delving into what the world of content marketing can bring to us, explaining the best methods of implementation, and a case study on best practices when working with influencers.

Let’s begin.


Tags: Content Marketing, 2018

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