By Kelly Rogan (Autora invitada), on 21 July 2015
Native advertising has managed to gain the trust of potential customers: according to a study of IPG Media Lab, native advertising users are 41% more likely to purchase the advertised product. Digital advertising is becoming more popular to the point that it is expected investment in online media will exceed television for the first time in 2019.
In the increasingly more advertising saturated Internet, being original is critical to capture the audience's attention, so brands are turning to integrate its brightest in online media content. Today we will show you three amazing examples of native advertising that take advantage of this format.
Photos by Spry (Flickr) and The New York Times