Strategies for success with SEO Marketing

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Alba Fraile (Autora invitada)

Want to improve your SEO Marketing strategy but feel overwhelmed by all the information that’s out there? That’s a good sign, because it means you’re out there exploring! And here’s the good news: You just got to the right place. Our team of SEO experts have worked on this article in order to provide you with the most useful tips when it comes to creating your SEO strategies, making your website easy for both users and search engines to understand.Strategies_SEO_Marketing-1.pngFirst of all, you need to understand what keywords your potential customers are using when looking for your services and products. In order to find the best performing ones, you have different options. The first option would be using a Keyword research tool, such as Google Keyword planner, SEMrush, etc. Another step is analyzing your website to find out which keywords are already performing well and also check out those that your competitors are targeting. Long tail keywords are also very important, since natural language search is becoming more popular and persuasive.   

Once you know the keywords that will allow your potential customers to find you, get that content ready! Having a list of keywords ready is important but you must also market your content properly. Search technology relies also on relevance and importance metrics, and they measure them by tracking how people react to your content by linking to it, sharing it, etc. this means your content should have some characteristics that make it shareable, linkable and traffic-friendly. You want to offer high quality content that includes all those keywords that we previously mentioned, but you don’t want to bore your potential customers. The sweet spot length of content seems to be 2,250-2,500 words long according to Hubspot.

You content is not the only crucial aspect of your SEO strategy, but also your On-Page SEO management is incredibly important in order to get your online presence aligned with your business goals. Make sure your web structure follows a method that allows you to track the different on-page SEO elements, such as URLs, page titles and meta descriptions. Using a template to control all these different elements will make your life easier and your management more effective. Once you’re done optimizing your site, don’t forget about it! Always keep in mind what you’ve learned and changed when you create new page titles, add new topics or edit your site’s content.

  • Optimize for conversions

If your main objective is to increase the amount of leads and subscribers who could potentially become customers, you can’t forget to optimize the way you want them to become so. Each page of your website should represent a conversion opportunity, so make sure you include calls to actions for different stages of your buying funnel.

  1.  Analyze the results

You need to set up your analytics package of choice in order to get insights about how your strategy is performing. This will also let you know what is working and what isn’t, so that you can make all the necessary changes in order to achieve your goals. Google Analytics tends to be the most popular choice in terms of analytics packages and Google Search Console is essential if you’re serious about wanting your website to rank in Google. It gives you insights about how Google sees your website, links that point to your site, popular keywords, click through rates, etc.

Once you’re done with the steps we’ve just covered, don’t forget about your site’s SEO! You need to treat your SEO strategy as a living being, since it will grow, evolve and behave in different ways depending on the constant changes of digital marketing. This volatility requires digital marketers to be frequently adapting to the newest trends and guidelines of the search engines and their algorithms. Some actions and tactics that used to work wonders some months ago don’t perform that well anymore, and search engines have gotten better at detecting bad content, so some old school SEO tactics such as building lots of pages, focusing only on links, amount of words and filling the title tag with keywords don’t work anymore. 

Investing in your SEO strategy, implementing new ideas and following up are all necessary for achieving your goals and digital marketing success. You should also work on techniques that will keep your content alive longer, such as working on evergreen content that won’t become out of date easily, enrich your content with mixed media, optimize it for sharing, repurpose older content and re-share it on your social platforms!

Alba Fraile

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Tags: SEO & SEM

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