English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Tags: SEO & SEM, Google By Marta Canadell, on 03 Apr 2019

14 ways to optimize your website with Google Analytics

An attractive, optimized and generally well-done website is indispensable in any marketing strategy. Driving traffic to your own website gives you full control over the process, and helps you move your users through the conversion funnel.Read more

Tags: Redes Sociales & Social Ads By Laia Cardona, on 27 Mar 2019

Social media marketing? Why, how, and what it's all about.

Social media is responsible for so many changes all over the globe from new ways of communicating to new ways for businesses to reach consumers to new ways of behaving and interacting. Social media, as many things, is full of constant changes. Social...Read more

Tags: Social Media & Social Ads By Nerea Boada, on 20 Mar 2019

5 strategies to generate quality leads on social networks

Do you use social networks as part of your marketing strategy? The fact is, even nowadays, these channels have a certain “bad reputation” amongst digital marketers for the difficulty in measuring their ROI. The problem is that many companies use soci...Read more

Tags: Digital Marketing By Jessica Bubenheim, on 13 Mar 2019

Digital Marketing for Startups

In the world of startups technicalities tend to consume a large proportion of time and budget, leaving digital marketing to when it’s already too late. Objectives will hardly be achieved if a start-up is not able to communicate its message and value ...Read more

Tags: Email Marketing, App Marketing & Publicidad Móvil By Kelly Rogan, on 20 Feb 2019

What is a landing page and how to increase conversions?

Whatever you do in your online marketing strategy, one thing is very clear: if you want to increase conversions, you need a landing page.Read more

Tags: Video Marketing By Jessica Bubenheim, on 13 Feb 2019

How to engage audiences with vision video marketing.

Today, the fundamental value of video marketing goes further than providing a specific solution to a specific problem. Today we see video marketing as a form of digital story telling of our visions and address wider problems that are understood by wi...Read more

Tags: Happiest Company By Jessica Bubenheim, on 06 Feb 2019

Ikigai: 4 questions to begin your practice of the Japanese Philosophy on life fulfillment

Ikigai (生き甲斐, pronounced ) (ee-kee-gah-ee). According to Japanese culture, we all have an ikigai, a ‘reason for being’ or a 'path to life fulfillment'.  Japan is is known for the life practices that lead to longevity of its people, reaching an averag...Read more

By Jessica Bubenheim, on 30 Jan 2019

10 Digital marketing strategies for your online marketplace or platform

The success of online platforms such as Airbnb, Etsy and Fiverr that the online marketplace model is applicable to a multitude of areas. Main challenges that online marketplaces or platforms face are centered around bringing meaningful and credible e...Read more

Tags: Digital Marketing By David Tomas, on 23 Jan 2019

Digital marketing for Generation Z or Centennials

Just when marketers thought we were beginning to understand the millennials, it’s now time to think about the next generation: generation Z or centennials.Read more

Tags: Online Marketing & Digital Marketing, Social Marketing By Kelly Rogan, on 16 Jan 2019

The metrics you should analyze in your online marketing campaign

The analysis is what makes marketing a science rather than a game of chance. For many entrepreneurs, online marketing is an unnecessary expense, something that you will only dedicated budget to when all other areas are covered. This is because the re...Read more