Content Marketing

Benefits of a podcast for your business (+ 4 steps to start).

By Dany Ortiz, on 07 August 2019

Is your business looking for a new platform to produce informative content and attract a bigger audience? Your solution is to create a podcast! But what is a podcast? A podcast is a digital audio file that’s made up of a series of episodes made available through the internet by various podcast hosting platforms.

 

Most podcast listeners, according to digitalnewsreport.org, have the intent to learn something new or to keep themselves updated on their personal interest such as Digital Marketing. Make sure to share noteworthy and new findings, people are listening! The Digital Agency Network claims that the best digital marketing podcasts, “give you insight and tactics on how to use content, marketing strategies, and SEO to become successful.” If you are interested in making a digital marketing podcast, it’s critical to keep this in mind.

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If you are interested in starting a podcast but have no idea how or where to get started, continue to read to learn how to do so. We have created two separate lists for you. The first list provides you with things you will need to start your podcast and the second list lists the benefits of starting a podcast in your business. 



4 Things You Will Need:

 

1. Objective/ Purpose. Any action requires a goal or an objective. Your podcast’s objective will help you stay focused and motivated. If you’re unsure of what your objective should be, ask yourself the following questions:
  • What does your business want to obtain from this podcast?
  • How will you reach your podcast’s objective/ purpose?
  • How will it relate your brand? 
  • Who will be/ who do you want to be your audience?

It’s also crucial to make your objective realistic and measurable to analyze the results of your podcast. Lastly, don’t forget to choose a name for your podcast that resonates with the purpose.

 

2. Equipment. In simple terms, podcasts require a microphone, headphones, and editing tools. A cheap alternative is buying a good quality microphone and a headphone set. If you’re interested in some professional equipment, Amazon also offers various podcast kits that include speakers, headphones, recorders, etc. The prices for those kits vary depending on the items they include. To edit your recordings, Audacity is a free editing tool that can be used to bring your podcast together. Another free option for MAC users is GarageBand, but Adobe Audition is another option that is offered for a monthly service fee.

 

3. Podcast Directory. Once you have a completed podcast, you want to be sure to upload to a podcast directory that has listeners searching for podcasts like yours. Some top podcast directories include: iTunes/ Apple Podcasts, Spotify, Google Podcasts, and Stitcher. Keep in mind the directories’ requirements and if there’s any fees (particularly for premium options). 
    • Podcast servers such as SoundCloud, Spreaker, Liberated Syndication (Libsyn) are more ideal though. They distribute your podcast to several directories at once.

 

4. Credibility. If you are planning on starting a podcast, it’s important to gain your audience’s trust by showing your personality and values. Introduce yourself and be yourself for an easier speaking flow, it’ll be more engaging and create a relationship between you and the listener. Speak confidently, have compelling content, and always give your audience something to look forward to on the next episode. Linking your website, social media platforms, or Facebook pages also helps build credibility. 
    • We recommend for you to have an intro (a short voiceover) at the beginning of every episode to introduce the podcast, episode topic, and the hosts. This shows your professionalism.

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Benefits:

  • Authoritative Presence. Having an informative podcast can give you an authoritative presence in your industry. Not only will you inform your audience, but you will prompt their curiosity to learn more and to tune in every time a new episode is uploaded.
  • Accessibility. According to digitalnewsreport.org, people listened to podcasts at home, work, transportation services, while exercising, and while going out to public areas. Making your podcasts easily accessible allows your audience to listen in on any break they have. Make sure not to make your podcast too long to the point where they can’t listen to it during any of the activities listed above.
  • Brand Awareness. Your podcast will offer a new audience therefore new traffic to your social media platforms related to your brand.  It’ll start a cycle from the moment the listener clicks on the linked social media and becomes a prospective lead and eventually a new client.
  • Learn From Other Professionals/ Influencers. Similar to guest blogging, guest podcasting can help your podcast reach more exposure. Not only will you be able to exchange information and valuable content, but you will continue to increase your authoritative presence in your sector. 
  • Connect with your Audience. Podcasts are perfect opportunities to build relationships with your audience. This relationship will be based on trust because it’ll be your priority to make your listeners feel as if the speaker is speaking directly to them on a shared topic. 

 

That’s it, you are now prepared to start your very own business’ podcast! If you ever find yourself tired of your audio content or wishing you had never forgot your book at home, check out Cyberclick’s podcast coming soon in October 2019! More information to come soon!

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Dany Ortiz

Marketing & Content Strategist en Cyberclick. Experta en marketing online, gestión de contenidos, estrategia en redes sociales, y creación y optimización ​de ​campañas ​en ​social ​ads.