Social listening gives priceless insights into what the public thinks about your brand and the products or services you offer. Traditionally brands performed surveys and market research to find out what consumers liked or disliked. In today’s busines... Read more
Everyone wants more traffic and engagement on their website or online shop. For many brands, Google Ads help generate more user activity and sales. Google’s Keyword Planner Tool is an excellent starting point when developing your Google Ads strategy.... Read more
Affiliate marketing has been booming in recent years with over 80% of businesses now participating in some sort of affiliate program. Predictably, Amazon is a big player in the game of affiliate marketing and runs a very successful program of its own... Read more
Email marketing has been and continues to be a central pillar of a strong digital marketing strategy. While some emails go unread and plague our inboxes until we finally unsubscribe, others cut through the noise and are actually enjoyed. The question... Read more
No other medium of communication is quite as engaging as video content. Simply put, video is more entertaining and visually compelling than images, text or sound alone. What’s more, videos in email can increase open rates by 19% and click-through rat... Read more
A focus group is a market research tool used in advertising to gain insight about a group of people's views about a product or service. This is a qualitative technique, in which a discussion is organized among a group of 5-10 people led by a moderato... Read more
Without a contact database, your email marketing campaigns would go nowhere. Databases are the pillar on which all your email marketing is based. Read more
Do you think that newsletters are a thing of the past? Well, I’m here to tell you you’re wrong! Read more
Do you hear any jingle bells ringing yet? Christmas is almost here, and its time to start preparing for your Christmas marketing campaigns! Read more
Do you use social networks as part of your marketing strategy? The fact is, even nowadays, these channels have a certain “bad reputation” amongst digital marketers for the difficulty in measuring their ROI. The problem is that many companies use soci... Read more
