English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Nerea Boada

Es Licenciada en Economía y Derecho por la Universidad Pompeu Fabra. Está especializada en acciones integrales de marketing online para la generación de leads y en la planificación de campañas de e-mail marketing, Mobile Marketing, Content Advertising y Social Media.

Follow me on: :

Tags: Native Advertising By Nerea Boada, on 17 Oct 2018

Content Marketing vs. Native Advertising: Differences and similarities

 When you hear the concept “Native Advertising”… do you automatically think of content marketing? What about the other way around? There are still a lot of people who get these two concepts mixed up, but if you want to be successful in digital market...Read more

Tags: Email Marketing By Nerea Boada, on 07 Jun 2017

The future of email marketing (over the next 5 years)

In the digital marketing world, the future is always right around the corner. We work in a fascinating industry that never stops moving and improving, giving us no choice but to stay up to date with all the latest technologies and trends. In that sen...Read more

Tags: Email Marketing By Nerea Boada, on 03 Mar 2017

5 important email marketing statistics for your marketing strategy in 2017

Amidst all the excitement of augmented and virtual reality, live video and so many other amazing trends for 2017, it is far too easy for us marketers to get a little disoriented and forget about the basics in any marketing strategy - but that is a bi...Read more

Tags: Email Marketing By Nerea Boada, on 01 Mar 2017

How to run A/B tests and get your email marketing campaigns right

If you want to improve your conversions in 2017, prepare to become best friends with A/B testing. By being systematic when testing different variables in your campaigns, you will increasingly optimize your results and, in turn, improve your conversio...Read more

Tags: Redes Sociales & Social Ads By Nerea Boada, on 09 Feb 2017

Facebook competes with Snapchat with the launch of Facebook Stories

Extra! Extra! Read all about it!: the disappearing content trend has reached Facebook!Read more

Tags: Email Marketing By Nerea Boada, on 29 Dec 2016

Everything you need to know about Email Marketing Lead Generation (including tips and case study)!

If I had to choose any one thing that makes working in the digital marketing world so incredibly fascinating, it would be the constant appearance of new methods and tools making us need to be in a constant state of learning and reinvention, an contin...Read more

Tags: Email Marketing By Nerea Boada, on 24 Nov 2016

The 4 most common email marketing problems and how to solve them

If you work in digital marketing, you have surely heard the news: email marketing is back. The latest studies show us that this marketing tool is more alive and efficient than ever, thanks to the reign of the smartphone.Read more

Tags: Social Media & Social Ads By Nerea Boada, on 08 Apr 2016

5 strategies to generate quality leads on social networks

Do you use social networks as part of your marketing strategy? The fact is, even nowadays, these channels have a certain “bad reputation” amongst digital marketers for the difficulty in measuring their ROI. The problem is that many companies use soci...Read more

Tags: Twitter, Social Media & Social Ads By Nerea Boada, on 02 Dec 2015

Choosing the most appropriate social networks for your brand

Have you launched online marketing in every conceivable social network at once, without stopping to think about which interest you? Have you lost time (and money) in a social network that does not give you benefits? It is a common mistake, but as a m...Read more

Tags: Social Media & Social Ads By Nerea Boada, on 23 Sep 2015

Essential guide to advertising on LinkedIn

LinkedIn is, today, the most important and most used social network for professionals worldwide. There is not one large company or professional does not have a profile on LinkedIn. It is therefore not surprising that more and more companies choose to...Read more