English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Nerea Boada

Es Licenciada en Economía y Derecho por la Universidad Pompeu Fabra. Está especializada en acciones integrales de marketing online para la generación de leads y en la planificación de campañas de e-mail marketing, Mobile Marketing, Content Advertising y Social Media.

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Tags: Social Media & Social Ads By Nerea Boada, on 23 Apr 2020

Essential Guide to LinkedIn Advertising

If your company is B2B or offers attractive services for professionals, advertising on LinkedIn is the way to go. But when compared to other options, like Facebook Ads, it may seem like there isn’t as much information about LinkedIn advertising.Read more

Tags: Email Marketing By Nerea Boada, on 08 Apr 2020

How to Design an Effective Newsletter

Do you think that newsletters are a thing of the past? Well, I’m here to tell you you’re wrong!Read more

Tags: Online Marketing & Digital Marketing By Nerea Boada, on 02 Apr 2020

Marketing Objectives: Definition + 10 Examples

Trying to form a marketing plan without any objectives is like trying to prepare for a vacation without knowing the destination. Should you pack a coat and gloves, or a bathing suit and flip flops? If you don’t know where you’re going, you can’t prop...Read more

Tags: Digital Marketing By Nerea Boada, on 03 Dec 2019

10 Digital Marketing Steps for Christmas Campaigns

Do you hear any jingle bells ringing yet? Christmas is almost here, and its time to start preparing for your Christmas marketing campaigns! Read more

Tags: Social Media & Social Ads By Nerea Boada, on 20 Mar 2019

5 strategies to generate quality leads on social networks

Do you use social networks as part of your marketing strategy? The fact is, even nowadays, these channels have a certain “bad reputation” amongst digital marketers for the difficulty in measuring their ROI. The problem is that many companies use soci...Read more

Tags: Native Advertising By Nerea Boada, on 17 Oct 2018

Content Marketing vs. Native Advertising: Differences and similarities

 When you hear the concept “Native Advertising”… do you automatically think of content marketing? What about the other way around? There are still a lot of people who get these two concepts mixed up, but if you want to be successful in digital market...Read more

Tags: Email Marketing By Nerea Boada, on 07 Jun 2017

The future of email marketing (over the next 5 years)

In the digital marketing world, the future is always right around the corner. We work in a fascinating industry that never stops moving and improving, giving us no choice but to stay up to date with all the latest technologies and trends. In that sen...Read more

Tags: Email Marketing By Nerea Boada, on 03 Mar 2017

5 important email marketing statistics for your marketing strategy in 2017

Amidst all the excitement of augmented and virtual reality, live video and so many other amazing trends for 2017, it is far too easy for us marketers to get a little disoriented and forget about the basics in any marketing strategy - but that is a bi...Read more

Tags: Email Marketing By Nerea Boada, on 01 Mar 2017

How to run A/B tests and get your email marketing campaigns right

If you want to improve your conversions in 2017, prepare to become best friends with A/B testing. By being systematic when testing different variables in your campaigns, you will increasingly optimize your results and, in turn, improve your conversio...Read more

Tags: Redes Sociales & Social Ads By Nerea Boada, on 09 Feb 2017

Facebook competes with Snapchat with the launch of Facebook Stories

Extra! Extra! Read all about it!: the disappearing content trend has reached Facebook!Read more