Product marketing is an essential part of the success of a business. Unlike other marketing efforts that aim to generate leads and move them through the sales funnel, product marketing focuses on helping existing customers understand the product and ... Read more
If you work in virtually any company, you know that switching between different applications and software is common when working on a project. This can be time-consuming and lead to errors on different platforms. That's why we want to discuss how int... Read more
Whether you are a budding entrepreneur or an established business owner, conducting a PESTEL analysis or an external analysis is essential to anticipate potential problems, adapt to new circumstances, and define your overall strategy. In this article... Read more
More and more companies recognize the value of utilizing artificial intelligence in their marketing efforts, as it significantly simplifies various tasks. In this context, a remarkable technology called Midjourney has emerged, offering a simplified p... Read more
One of the biggest challenges in digital marketing is the problem of attribution. With consumers being exposed to a multitude of online and offline channels, determining which channels deliver the best results becomes more challenging. However, there... Read more
Do you aspire to understand your customers better and deliver precisely what they need? Look no further than clustering! This ia a powerful technique that can help you achieve your goal by leveraging data science. In this article, we will explain wha... Read more
Did you know that your competitors are already using video in their content strategies? According a recent study from Wyzowl, 86% of brands already use video in their marketing strategies. Read more
Seasonal marketing is a great example of how to take advantage of opportunities in a business. In the advertising world, seasonality is defined as times of the year when the demand for a product or service alters, and either increases or decreases. T... Read more
Google Analytics is a free web analytics tool which can be used in digital marketing to measure and analyze the performance of a site and the traffic it receives to make better decisions. The latest version of this platform is Google Analytics 4. Sta... Read more
In order to improve the SEO positioning of your website, it is important that the content you create is of interest and includes relevant keywords. However, many websites carry out content marketing strategies that abuse keywords and end up creating ... Read more
