NLP (Natural Language Processing) is a change in Google’s algorithm that affects SEO. NLP focuses on understanding the context of Google searches, not just selected keywords. Read more
An attractive, optimized website is indispensable in any SEM or marketing strategy. In order to optimize your website, you need as much information as you can get your hands on. Thanks to Google Analytics, you have access to everything you’ve always ... Read more
Unlike other social networks such as, for example, Instagram, TikTok automatically adds a watermark to all the videos that users upload to the platform. This watermark contains both the name of the uploader's account and the social network's logo, an... Read more
Where would we be without free marketing tools and techniques? They make marketing more accessible, help you organize your online presence, and generally make your life a lot easier by saving you time, money, and resources. Read more
Does getting a lot of traffic improve SEO positioning of websites on search engines? Many professionals who implement inbound marketing strategies have this question. That's why we want to shed some light on the matter and give you a better understan... Read more
Sometimes digital marketing can feel a bit like fortune-telling. What is really going on in your consumers’ minds and what can you do to make them notice our brand? Read more
In the competitive business world, converting leads into paying customers is more important than ever. As a business owner navigating the intricate landscape of modern marketing, your journey involves attracting potential customers and converting the... Read more
The launch of ChatGPT has brought about many changes in businesses. These companies are not only incorporating it into their work dynamics but also into the products and services they release to the public. HubSpot is a real example of this inclusion... Read more
Earning a HubSpot Certification is a fantastic way to grow your marketing knowledge and show others that you’re up to date with industry trends. HubSpot Certifications are free courses that help people advance their knowledge of digital marketing met... Read more
Though not directly related to marketing, employee happiness in the workplace is a very important thing for companies to prioritize. Happy employees are more productive and motivated, and one of the most important positions that can help a company en... Read more
