Laia Cardona

Periodista, creadora de contenidos y community manager. Estudié Periodismo y Realización Audiovisual. Las palabras y la comunicación son mi pasión.
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Recent Posts

Content marketing: 10 content types that attract users

Posted by Laia Cardona on Jan 3, 2018 1:46:46 PM

If your new year's resolution has anything to do with lead generation in the new year? Whether it’s for your blog, your web, or other forms of online presence, content marketing is right up your ally. 

Like most good things, content marketing results take time, it’s a long-term strategy.  You’ll have to work on your content offering to make it varied, interesting and attractive. So in this article I want to share with you 10 Search Engine Journal ideas to create effective content.


Tags: Content Marketing

Stop- 3 step self-analysis for social media success

Posted by Laia Cardona on Oct 4, 2017 9:00:00 AM

Estimations say, by 2019 social media will see 17,000 million dollar investments from US firms alone. Social media isn’t only a US phenomenon; globally social media plays a key role in digital marketing strategies.

Although sites like Facebook and Twitter gained prominence by end of 2006 and we’ve had 12 years to adapt, marketers are falling into the same mistakes time and time again. We’ve put together 3 key points for self-analysis


Tags: Content Marketing, Digital Marketing, strategy

Customer Loyalty: A romantic love affair

Posted by Laia Cardona on Jul 5, 2017 8:00:00 PM

A key to our costumers’ heart would be the key to a golden chest of long term profits. In marketing terms, this key that we all long for is customer loyalty. After all, winning customer loyalty is essential to a winning CRMstrategy.

Tags: Online Marketing & Digital Marketing

5 content marketing trends that are on fire

Posted by Laia Cardona on Jun 14, 2017 4:33:41 PM

Content Marketing is in a state of constant evolution, changing along with the consumer habits and preference and the trending of new technologies and tools. Despite that, its main goal remains the same: to attract traffic to your website and help your users down the conversion funnel, in order to convert them into customers.

Tags: Content Marketing

What is A/B Testing?

Posted by Laia Cardona on May 15, 2017 2:00:00 PM

Hello, nice to see you around here again! :)

If you want to optimize your marketing and make the absolute most of your budget, A/B testing is your secret weapon. It is a very simple and easy-to-use methodology, which only requires a little bit of organization, consistency and discipline. Thanks to these tests, you can improve each element of your marketing campaigns until you are sure you are publishing the perfect content at the perfect time.

Tags: Online Marketing & Digital Marketing

Google begins using Artificial Intelligence in YouTube Ads

Posted by Laia Cardona on Apr 26, 2017 2:00:00 PM

Google has decided to begin using Artificial Intelligence and Machine Learning to be able to identify when a video or content can be considered objectionable. This all begun with the situations that have arisen over the past few weeks about some big companies’ YouTube ads being advertised alongside racist or hateful content.

Tags: Online Marketing & Digital Marketing, Redes Sociales & Social Ads

26% of clicks on Facebook Ads turn into purchases

Posted by Laia Cardona on Apr 24, 2017 5:36:10 PM

Rumour has it that social commerce has always been hard to get off the ground, and that users have always been far too cautious and hesitant when purchasing via social media. Which is why CPC Strategy decided to carry out a study to prove how much truth there actually is behind this statement. They focused this study of theirs on Facebook Ads and the digital marketing campaigns that can be run through this platform.

Tags: Redes Sociales & Social Ads

5 mobile marketing ideas to impress your clients

Posted by Laia Cardona on Apr 5, 2017 2:00:00 PM

Smartphones, tablets, wearables… there is no denying it: we are in 2017 and we live in a mobile world. Mobile Marketing is no longer an option, but rather a fundamental pillar of any digital marketing strategy. But fear not! With these 5 mobile marketing ideas, you will find a way into your client’s pockets for sure.

Tags: App Marketing & Publicidad Móvil

What is Content Marketing? Your guide to getting started

Posted by Laia Cardona on Mar 31, 2017 2:00:00 PM

By now, you’ve surely heard at some point the phrase “Content is King”. Far from going out of fashion, content marketing continues to be as important as ever for marketers. In fact, according to a study by DemandMetric, 78% of CMOs believe that custom content is the future of marketing.

Tags: Content Marketing

Guest Blogging: Your best friend in SEO and Content Marketing

Posted by Laia Cardona on Mar 13, 2017 2:00:00 PM

Have you included guest blogging in your content marketing strategy? Although we may at time overlook this techniques, publishing articles as guest authors is a fantastic way to improve your SEO and boost your influence in your industry. Keep reading to find out all it can do for your brand!

Tags: Content Marketing

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