English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Laia Cardona

Periodista, creadora de contenidos y community manager. Estudié Periodismo y Realización Audiovisual. Las palabras y la comunicación son mi pasión.

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Tags: Online Sales By Laia Cardona, on 31 Oct 2018

20 words that convert online sales

In the world of marketing, selling more is the great obsession of many brands ... and sometimes, the trick is to find the right word. Throughout many years of work and testing, marketers have been finding a series of "words that convert". These words...Read more

Tags: Digital Marketing, Performance Marketing By Laia Cardona, on 10 Oct 2018

PPC or pay per click: how it works, advantages and examples

PPC or pay per click is the advertising modality on which most online campaigns are based on, such as Google advertising. For advertisers, this model was a real revolution, since until then they had to "shoot blindly", investing their budgets into ca...Read more

Tags: Online Marketing & Digital Marketing, Content Marketing By Laia Cardona, on 26 Sep 2018

30 free tools for digital content marketing

Creating digital content is one of the most time consuming tasks, that’s known among marketers for generating headaches. While other areas of marketing are increasingly automated, digital content still requires us to devote effort and creativity, and...Read more

Tags: Content Marketing By Laia Cardona, on 29 Aug 2018

What is branded content? Definition, advantages and examples.

Branded content is an effective response to an increasingly saturated market. Today, users are overwhelmed with ads and information at all times, to the point that many of them resort to solutions such as ad blockers.Read more

Tags: Google, 2018 By Laia Cardona, on 18 Jul 2018

Google Ads in Digital Marketing

Google is integrating technologies such as machine learning or artificial intelligence (AI) in several of its advertising offerings. Google is looking to take the automation of ad campaigns to another level.Read more

Tags: Content Marketing, Performance Marketing By Laia Cardona, on 05 Jun 2018

KPI for content marketing

So lets imagine you decide to go on a diet, and you sign up for the gym with the goal of losing weight. However, to know whether or not your attempts are proving successful, you decide to measure your height instead of getting on a scale and tracking...Read more

Tags: Digital Marketing, Social Media & Social Ads By Laia Cardona, on 25 Apr 2018

Engagement. What is it and how does it work?

"Engagement" is one of those magic words that marketers repeat over and over. It’s what we get in return for the work we invest in our campaigns or social networks. In the world of digital marketing, it seems that if you do not achieve engagement, yo...Read more

Tags: Social Media & Social Ads, Social Marketing By Laia Cardona, on 01 Feb 2018

15 free marketing tools and techniques for Instagram advertising

What would become of us digital marketers without our free marketing tools and techniques? They take some of the weight of our shoulders, help us to organize ourselves, to do the best we can with the brands we are managing and generally make our live...Read more

Tags: Content Marketing By Laia Cardona, on 03 Jan 2018

Content marketing: 10 content types that attract users

Whether your looking to generate leads for your blog, your web, or other forms of online presence, content marketing is right up your ally.  Like most good things, content marketing results take time, it’s a long-term strategy.  You’ll have to work o...Read more

Tags: Online Marketing & Digital Marketing By Laia Cardona, on 27 Dec 2017

How to create Persuasive Content: Aristotle’s 3 lessons

Leads, quality levels, CTR, conversions… Day after day, us digital marketers work with a never-ending amount of metrics and KPIs. But if you stop to think what marketing’s true final objective really is, the answer is extremely simple: to convince th...Read more