English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Laia Cardona

Responsable de la estrategia de inbound marketing en Cyberclick. Gestión del CRM con Hubspot, de la base de datos y creación de la estrategia global de contenidos, workflows y lead nurturing. Experiencia en marketing digital, comunicación digital y periodismo en medios de comunicación.

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Tags: Online Marketing & Digital Marketing, Redes Sociales & Social Ads By Laia Cardona, on 29 Aug 2019

Video Marketing trends and benefits on social media

Did you know that your competitors are already using video in their content strategies? According the Web Marketing Video Council’s recent study, 60% of brands are currently using video on social networks. This type of content is perfect to reach out...Read more

Tags: Content Marketing, 2018 By Laia Cardona, on 17 Jul 2019

2019 Guide to Content Marketing

By now, you’ve surely heard at some point the phrase “Content is King”. Far from going out of fashion, content marketing continues to be as important as ever for marketers. In fact, according to a study by DemandMetric, 78% of CMOs believe that custo...Read more

By Laia Cardona, on 10 Jul 2019

Present and future of the podcasting ecosystem

Podcasts are a digital content type that have yet to explore much of their potential. In recent years, the number of users who listen to podcasts has not stopped growing, offering brands a fantastic opportunity to connect with their audience.Read more

Tags: Email Marketing By Laia Cardona, on 22 May 2019

Five recommendations for developing effective email marketing campaigns

Did you know that getting a new customer can cost up to seven times more than to keep one you already have? You have to devote part of your marketing resources to new consumers to your brand, but also part of the efforts have to focus on loyalty and ...Read more

Tags: Redes Sociales & Social Ads By Laia Cardona, on 27 Mar 2019

Social media marketing? Why, how, and what it's all about.

Social media is responsible for so many changes all over the globe from new ways of communicating to new ways for businesses to reach consumers to new ways of behaving and interacting. Social media, as many things, is full of constant changes. Social...Read more

Tags: Digital Marketing By Laia Cardona, on 26 Dec 2018

What is a target market? 5 defining characteristics

A target market is an idea as old as marketing itself.Read more

Tags: Online Sales By Laia Cardona, on 31 Oct 2018

20 words that convert online sales

In the world of marketing, selling more is the great obsession of many brands ... and sometimes, the trick is to find the right word. Throughout many years of work and testing, marketers have been finding a series of "words that convert". These words...Read more

Tags: Performance Marketing, Digital Marketing By Laia Cardona, on 10 Oct 2018

PPC or pay per click: how it works, advantages and examples

PPC or pay per click is the advertising modality on which most online campaigns are based on, such as Google advertising. For advertisers, this model was a real revolution, since until then they had to "shoot blindly", investing their budgets into ca...Read more

Tags: Online Marketing & Digital Marketing, Content Marketing By Laia Cardona, on 26 Sep 2018

30 free tools for digital content marketing

Creating digital content is one of the most time consuming tasks, that’s known among marketers for generating headaches. While other areas of marketing are increasingly automated, digital content still requires us to devote effort and creativity, and...Read more

Tags: Content Marketing By Laia Cardona, on 29 Aug 2018

What is branded content? Definition, advantages and examples.

Branded content is an effective response to an increasingly saturated market. Today, users are overwhelmed with ads and information at all times, to the point that many of them resort to solutions such as ad blockers.Read more