English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Laia Cardona

Responsable de la estrategia de inbound marketing en Cyberclick. Gestión del CRM con Hubspot, de la base de datos y creación de la estrategia global de contenidos, workflows y lead nurturing. Experiencia en marketing digital, comunicación digital y periodismo en medios de comunicación.

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Tags: Content Marketing By Laia Cardona, on 02 Apr 2020

Why Is Content Marketing Important? The Complete Guide

By now, you’ve surely heard at some point the phrase “Content is King”. Far from going out of fashion, content marketing continues to be as important as ever for marketers. In fact, according to a study by DemandMetric, 78% of CMOs believe that custo...Read more

Tags: Content Marketing By Laia Cardona, on 02 Apr 2020

What is branded content? Definition, advantages and examples.

Branded content is an effective response to an increasingly saturated market. Today, users are overwhelmed with ads and information at all times, to the point that many of them resort to solutions such as ad blockers.Read more

Tags: Inbound Marketing By Laia Cardona, on 26 Mar 2020

Inbound Marketing vs Content Marketing

Do you participate in inbound marketing or content marketing? Come to think of it, what exactly is the difference between inbound marketing and content marketing? Are they the same, or two totally separate methods?Read more

Tags: Inbound Marketing By Laia Cardona, on 26 Dec 2019

15 Inbound Marketing Trends for 2020

Year after year, inbound marketing proves itself to be a valuable digital marketing method. And, year after year new trends and practices develop, pushing its evolution further along. Read more

Tags: Digital Marketing By Laia Cardona, on 19 Dec 2019

3 Great Examples of Direct Marketing

The most powerful and innovative direct marketing strategies want to provoke a reaction in the target audience. A striking graphic design (email), or a surprising product (direct mail) can elicit a response through a call to action in the content. Read more

Tags: Inbound Marketing By Laia Cardona, on 21 Nov 2019

What content should you offer for each phase of the funnel?

The formula for success in inbound marketing can be summed up with just one sentence: “The right content, at the right time, to the right audience.” Sounds easy enough, right?Read more

Tags: Social Media & Social Ads By Laia Cardona, on 05 Nov 2019

What is TikTok and how can brands use it

TikTok is the new kid on the block in the world of social media marketing, and marketers are starting to pay attention. In just a short amount of time, this social network has managed to reach over 500 million users… and, if you're not a Gen Zer or m...Read more

Tags: Inbound Marketing By Laia Cardona, on 24 Oct 2019

Inbound Marketing: How to Attract Clients, Using eBooks (Case Study)

The power of content is stronger than you think. Creating quality content, like ebooks, is a great way to find and acquire new clients.Read more

Tags: Online Marketing & Digital Marketing, Redes Sociales & Social Ads By Laia Cardona, on 29 Aug 2019

Video Marketing trends and benefits on social media

Did you know that your competitors are already using video in their content strategies? According the Web Marketing Video Council’s recent study, 60% of brands are currently using video on social networks.Read more

By Laia Cardona, on 10 Jul 2019

Present and future of the podcasting ecosystem

Podcasts are a digital content type that have yet to explore much of their potential. In recent years, the number of users who listen to podcasts has not stopped growing, offering brands a fantastic opportunity to connect with their audience.Read more