English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Laia Cardona

Periodista, creadora de contenidos y community manager. Estudié Periodismo y Realización Audiovisual. Las palabras y la comunicación son mi pasión.

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Tags: Content Marketing By Laia Cardona, on 29 Aug 2018

What is branded content? Definition, advantages and examples.

Branded content is an effective response to an increasingly saturated market. Today, users are overwhelmed with ads and information at all times, to the point that many of them resort to solutions such as ad blockers.Read more

Tags: 2018, Google By Laia Cardona, on 18 Jul 2018

Google Ads in Digital Marketing

Google is integrating technologies such as machine learning or artificial intelligence (AI) in several of its advertising offerings. Google is looking to take the automation of ad campaigns to another level.Read more

Tags: Content Marketing, Performance Marketing By Laia Cardona, on 05 Jun 2018

KPI for content marketing

So lets imagine you decide to go on a diet, and you sign up for the gym with the goal of losing weight. However, to know whether or not your attempts are proving successful, you decide to measure your height instead of getting on a scale and tracking...Read more

Tags: Social Media & Social Ads, Digital Marketing By Laia Cardona, on 25 Apr 2018

Engagement. What is it and how does it work?

"Engagement" is one of those magic words that marketers repeat over and over. It’s what we get in return for the work we invest in our campaigns or social networks. In the world of digital marketing, it seems that if you do not achieve engagement, yo...Read more

Tags: Social Marketing, Social Media & Social Ads By Laia Cardona, on 01 Feb 2018

15 free marketing tools and techniques for Instagram advertising

What would become of us digital marketers without our free marketing tools and techniques? They take some of the weight of our shoulders, help us to organize ourselves, to do the best we can with the brands we are managing and generally make our live...Read more

Tags: Content Marketing By Laia Cardona, on 03 Jan 2018

Content marketing: 10 content types that attract users

If your new year's resolution has anything to do with lead generation in the new year? Whether it’s for your blog, your web, or other forms of online presence, content marketing is right up your ally.  Like most good things, content marketing results...Read more

Tags: Content Marketing, Digital Marketing, Strategy By Laia Cardona, on 04 Oct 2017

Stop- 3 step self-analysis for social media success

Estimations say, by 2019 social media will see 17,000 million dollar investments from US firms alone. Social media isn’t only a US phenomenon; globally social media plays a key role in digital marketing strategies. Although sites like Facebook and Tw...Read more

Tags: Online Marketing & Digital Marketing By Laia Cardona, on 05 Jul 2017

Customer Loyalty: A romantic love affair

A key to our costumers’ heart would be the key to a golden chest of long term profits. In marketing terms, this key that we all long for is customer loyalty. After all, winning customer loyalty is essential to a winning CRM strategy.Read more

Tags: Content Marketing By Laia Cardona, on 14 Jun 2017

5 content marketing trends that are on fire

Content Marketing is in a state of constant evolution, changing along with the consumer habits and preference and the trending of new technologies and tools. Despite that, its main goal remains the same: to attract traffic to your website and help yo...Read more

Tags: Online Marketing & Digital Marketing By Laia Cardona, on 15 May 2017

What is A/B Testing?

If you want to optimize your marketing and make the absolute most of your budget, A/B testing is your secret weapon. It is a very simple and easy-to-use methodology, which only requires a little bit of organization, consistency and discipline. Thanks...Read more