Kelly Rogan (Autora invitada)

International Business Developer and Digital Marketer.
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Recent Posts

Is Programmatic The Future Of Advertising?

Posted by Kelly Rogan (Autora invitada) on Jul 27, 2016 2:30:00 PM

It feels as if advertising is in a constant state of change, leaving us wondering, can anyone really keep up? The current big change and emerging trend is programmatic buying and advertising, which is really taking over the marketing scene nowadays. According to SocialTimes, 90% of all ad marketing could be using programmatic in just one decade. Before we jump into this new trend let’s take it back a step and actually define, what is programmatic? 

How Instagram’s New Algorithm Will Affect You

Posted by Kelly Rogan (Autora invitada) on Jun 21, 2016 11:15:39 AM

From Facebook to Google and now to Instagram, algorithms are starting to take over websites and social networks everywhere. You may have already heard of this but why is it important and how exactly will this affect your business?

Tags: Redes Sociales & Social Ads

What You Need To Know About The Future Of Social Marketing

Posted by Kelly Rogan (Autora invitada) on Jun 14, 2016 2:00:00 PM

Social Networks are responsible for so many changes all over the globe from new ways of communicating to new ways for businesses to reach consumers to new ways of behaving and interacting, the social network trend is only going to continue and expand. But this is not new information, since Facebook’s launch in 2004 the number of people who use at least one form of social media has been increasing rapidly with a current 2.22 billion people in the world using social media. The projected about of people who will be on social media in 2019 is 2.72 billion people, which will be a whopping 36% of the total population. This number will continue to increase especially with all the new generations that are growing up already exposed and used to the social network lifestyle.

Tags: Redes Sociales & Social Ads

The Best Promoted Tweets of all Time

Posted by Kelly Rogan (Autora invitada) on Jun 2, 2016 2:00:00 PM

A well written tweet, posted at the perfect time can take the internet by storm, being retweeted and talked about for days afterwards. Below is a look at some of the best tweets of all time alongside of analysis of exactly what makes them go.

Tags: Twitter Ads

Mobile operator Three implements ad blocking. Learn why here!

Posted by Kelly Rogan (Autora invitada) on Jun 1, 2016 2:00:00 PM

 The war between ad block fans and advertisers continues. Recently, mobile operator Three made a crucial step by confirming that they will introduce ad blocking into their networks in Italy and the United Kingdom, where they have over 9 million users. It has now become the first high-ranking European operator to support mobile ad blocking. Find out why!

Tags: AdBlocks & Bloqueadores Publicidad

How to determine the ROI of your Content Marketing campaigns

Posted by Kelly Rogan (Autora invitada) on May 24, 2016 10:31:45 AM

Content Marketing is a well-known way to attract people to your company’s website, services or product, but how exactly do you measure the success with these campaigns? This is a problem that many marketers and companies face, but there are real solutions!

Tags: Content Marketing

The Email Marketing Data you Need to Know

Posted by Kelly Rogan (Autora invitada) on May 10, 2016 2:00:00 PM

Although the death of email marketing has been long predicted, this classic marketing technique shows no sign of fading away. Email remains a cornerstone of successful marketing in organizations of all sizes, from small businesses to multi-national corporations. However, the way the industry uses email is constantly changing, so it is important to be up-to-date with the sector’s latest trends.

Tags: Email Marketing

How to increase sales by 29% with Twitter Ads

Posted by Kelly Rogan (Autora invitada) on Apr 26, 2016 2:58:23 PM

 Social networks are used to build a community, but can it really be used to increase sales too? According to a study by Datalogix that was sponsored by Twitter, followers who are exposed to promoted tweets will purchase a whopping 29% more in store. By in store, I mean this data doesn’t only refer to the online purchases but the physical purchases made by actually going into an establishment as well. This data is significant and should be taken into account by e-commerce companies and physical stores alike. 

Tags: Twitter Ads

How to optimize your Twitter Ads with the quality score

Posted by Kelly Rogan (Autora invitada) on Apr 21, 2016 2:00:00 PM

Twitter Ads are an increasingly popular way for businesses to increase brand awareness, application installs, website visits among other objectives that ultimately increase sales and company success. According to a study by Twitter and Datalogix, people who interact with promoted tweets drive a 12% increase in the in-store sales. In addition to this, when a company’s twitter follower sees a promoted tweet they buy 29% more than followers who only see the organic messages. If you’re interested in taking full advantage of all these benefits in Twitter it is crucial to obtain an ideal quality score.

Tags: Twitter Ads

Tweet your brand to fame with Twitter Ads

Posted by Kelly Rogan (Autora invitada) on Mar 15, 2016 3:00:51 PM

Twitter Ads has come a long way since the beginning of promoted tweets in 2010. Twitter has always been a trendsetter in terms of advertisement, with the Co-founder, Biz Stone, stating in a blog post that “traditional web banner advertising isn´t interesting to us”. They didn’t jump on the classic “fill your website up with ads” train, instead they found a less intrusive, more effective way to monetize the social network but ads that are integrated into the platform and shown to users in a natural, native way.

Tags: Twitter Ads

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