If you are a novice and do not know what is a KPI in your marketing strategy, but you've probably heard of this concept more than once, it stands for Key Performance Indicator.Read more
Numerical blog: the latest insights to digital marketing and online advertising.
If you are a novice and do not know what is a KPI in your marketing strategy, but you've probably heard of this concept more than once, it stands for Key Performance Indicator.Read more
It feels as if advertising is in a constant state of change, leaving us wondering, can anyone really keep up? The current big change and emerging trend is programmatic buying and advertising, which is really taking over the marketing scene nowadays. ...Read more
From Facebook to Google and now to Instagram, algorithms are starting to take over websites and social networks everywhere. You may have already heard of this but why is it important and how exactly will this affect your business?Read more
Social Networks are responsible for so many changes all over the globe from new ways of communicating to new ways for businesses to reach consumers to new ways of behaving and interacting, the social network trend is only going to continue and expand...Read more
A well written tweet, posted at the perfect time can take the internet by storm, being retweeted and talked about for days afterwards. Below is a look at some of the best tweets of all time alongside of analysis of exactly what makes them go.Read more
The war between ad block fans and advertisers continues. Recently, mobile operator Three made a crucial step by confirming that they will introduce ad blocking into their networks in Italy and the United Kingdom, where they have over 9 million users...Read more
Content Marketing is a well-known way to attract people to your company’s website, services or product, but how exactly do you measure the success with these campaigns? This is a problem that many marketers and companies face, but there are real solu...Read more
Although the death of email marketing has been long predicted, this classic marketing technique shows no sign of fading away. Email remains a cornerstone of successful marketing in organizations of all sizes, from small businesses to multi-national c...Read more
Social networks are used to build a community, but can it really be used to increase sales too? According to a study by Datalogix that was sponsored by Twitter, followers who are exposed to promoted tweets will purchase a whopping 29% more in store....Read more
Twitter Ads are an increasingly popular way for businesses to increase brand awareness, application installs, website visits among other objectives that ultimately increase sales and company success. According to a study by Twitter and Datalogix, peo...Read more
