English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Jessica Bubenheim

Studying International Business at Warwick Business School. Inspired by Social Entrepreneurs.

Follow me on: :

Tags: Email Marketing By Jessica Bubenheim, on 29 Nov 2018

What is email retargeting?

Email marketing is an incredibly powerful tool, but often it is not used to its full extent.Many companies do not see the need to innovate beyond imitating the good ideas from competitors, or simply those responsible are so engrossed in the day-to-da...Read more

Tags: Redes Sociales & Social Ads By Jessica Bubenheim, on 21 Nov 2018

5 practices to increase conversion rates on social media

Social media marketing has been around for quite a while, but not all companies know the best practices to take advantage of its full potential. How do we get from social media engagement to improved sales results? It involves knowing how to design a...Read more

Tags: Inbound Marketing By Jessica Bubenheim, on 14 Nov 2018

Design your Buyer Persona for Inbound Marketing

Along the lines that the key to achieving happiness is knowing yourself, the key to achieving success in marketing is, knowing your clients. With an understanding for your customers “problems” comes an understanding of how to engage them with your “s...Read more

Tags: Strategy By Jessica Bubenheim, on 19 Sep 2018

Who are the SME and SMB target market segment?

As a team of digital marketing professionals, we are often asked what defining characteristics make up the the SME and SMB target market segment. The rise of the gig economy has brought a significant increase to this market segment. Across Europe, 99...Read more

By Jessica Bubenheim, on 12 Sep 2018

Who are the DINKY target market segment?

Having children is no longer a social obligation today but a personal decision that everyone can take. The term DINKY stands for Double Income No Kids Yet and includes the target market segment of people who are married or who live as a pair in a 2-p...Read more

Tags: Digital Marketing, Strategy By Jessica Bubenheim, on 05 Sep 2018

Who are the LOHAS target market segment?

The LOHAS (Lifestyle on Health and Sustainability) target market segment is becoming increasingly important. In almost all sectors the phenomenon of LOHAS is spreading. In order to fully maximize the potential for success that lies within this target...Read more

Tags: Digital Marketing By Jessica Bubenheim, on 24 Aug 2018

Digital Marketing Locally

We plan our marketing campaigns based on our target audience. With digital marketing we often think big, world-wide-web, online, Google. International marketing seeks to build global branding aimed at a broad total population – this is used in certai...Read more

Tags: Digital Marketing By Jessica Bubenheim, on 15 Aug 2018

7 proven viral marketing techniques

Core to each viral technique is giving each user a clear incentive to share your marketing content quickly. We’re exploring how each technique has proven to be a fun way to for users to spread content virally. These proven viral marketing campaigns  ...Read more

Tags: Video Marketing By Jessica Bubenheim, on 04 Jul 2018

Guide for B2C YouTube marketing

Digital marketing strategies are dependent on the business model you follow. The first thing you need to do before you start implementing  digital marketing campaigns is gain clarity in your customer segment. Whether you are targeting consumers or bu...Read more

Tags: Digital Marketing, Strategy By Jessica Bubenheim, on 02 May 2018

Trends for Voice Marketing

Voice marketing? Voice assistants like Google home mini and Amazon’s Alexa, are transforming how companies set up their marketing strategy to sell to consumers. Over the next decade, global firms will have to innovate in making their voice heard thro...Read more