English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Jessica Bubenheim

Studying International Business at Warwick Business School. Inspired by Social Entrepreneurs.

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Tags: Happiest Company By Jessica Bubenheim, on 06 Feb 2019

Ikigai: 4 questions to begin your practice of the Japanese Philosophy on life fulfillment

Ikigai (生き甲斐, pronounced ) (ee-kee-gah-ee). According to Japanese culture, we all have an ikigai, a ‘reason for being’ or a 'path to life fulfillment'.  Japan is is known for the life practices that lead to longevity of its people, reaching an averag...Read more

By Jessica Bubenheim, on 30 Jan 2019

10 Digital marketing strategies for your online marketplace or platform

The success of online platforms such as Airbnb, Etsy and Fiverr that the online marketplace model is applicable to a multitude of areas. Main challenges that online marketplaces or platforms face are centered around bringing meaningful and credible e...Read more

Tags: Digital Marketing By Jessica Bubenheim, on 12 Dec 2018

What is Digital Storytelling?

Content is king, they say.  While that may be true, "content" is a technical term - soulless. What’s missing in today’s “digital content” is storytelling. Content on it’s own could mean a foto, a text, or even just a combination of words. Words alone...Read more

Tags: Email Marketing By Jessica Bubenheim, on 29 Nov 2018

What is email retargeting?

Email marketing is an incredibly powerful tool, but often it is not used to its full extent.Many companies do not see the need to innovate beyond imitating the good ideas from competitors, or simply those responsible are so engrossed in the day-to-da...Read more

Tags: Redes Sociales & Social Ads By Jessica Bubenheim, on 21 Nov 2018

5 practices to increase conversion rates on social media

Social media marketing has been around for quite a while, but not all companies know the best practices to take advantage of its full potential. How do we get from social media engagement to improved sales results? It involves knowing how to design a...Read more

Tags: Inbound Marketing By Jessica Bubenheim, on 14 Nov 2018

Design your Buyer Persona for Inbound Marketing

Along the lines that the key to achieving happiness is knowing yourself, the key to achieving success in marketing is, knowing your clients. With an understanding for your customers “problems” comes an understanding of how to engage them with your “s...Read more

Tags: Strategy By Jessica Bubenheim, on 19 Sep 2018

Who are the SME and SMB target market segment?

As a team of digital marketing professionals, we are often asked what defining characteristics make up the the SME and SMB target market segment. The rise of the gig economy has brought a significant increase to this market segment. Across Europe, 99...Read more

By Jessica Bubenheim, on 12 Sep 2018

Who are the DINKY target market segment?

Having children is no longer a social obligation today but a personal decision that everyone can take. The term DINKY stands for Double Income No Kids Yet and includes the target market segment of people who are married or who live as a pair in a 2-p...Read more

Tags: Digital Marketing, Strategy By Jessica Bubenheim, on 05 Sep 2018

Who are the LOHAS target market segment?

The LOHAS (Lifestyle on Health and Sustainability) target market segment is becoming increasingly important. In almost all sectors the phenomenon of LOHAS is spreading. In order to fully maximize the potential for success that lies within this target...Read more

Tags: Digital Marketing By Jessica Bubenheim, on 24 Aug 2018

Digital Marketing Locally

We plan our marketing campaigns based on our target audience. With digital marketing we often think big, world-wide-web, online, Google. International marketing seeks to build global branding aimed at a broad total population – this is used in certai...Read more