Marketing Blog

  • There are no suggestions because the search field is empty.

Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Posts by Jessica Bubenheim

Jessica ha cursado negocios internacionales en Warwick Business School y tiene especial interés por los emprendedores sociales.

International Business at Warwick Business School. Inspired by Social Entrepreneurs.

Follow me on: :

Tags: Inbound Marketing By Jessica Bubenheim, on 14 November 2018

Design your Buyer Persona for Inbound Marketing

Along the lines that the key to achieving happiness is knowing yourself, the key to achieving success in marketing is, knowing your clients. Read more

By Jessica Bubenheim, on 12 September 2018

Who are the DINKY target market segment?

Having children is no longer a social obligation today but a personal decision that everyone can take. The term DINKY stands for Double Income No Kids Yet and includes the target market segment of people who are married or who live as a pair in a 2-p... Read more

Tags: Digital Marketing By Jessica Bubenheim, on 24 August 2018

Digital Marketing Locally

We plan our marketing campaigns based on our target audience. With digital marketing we often think big, world-wide-web, online, Google. International marketing seeks to build global branding aimed at a broad total population – this is used in certai... Read more

Tags: Digital Marketing By Jessica Bubenheim, on 15 August 2018

7 proven viral marketing techniques

Core to each viral technique is giving each user a clear incentive to share your marketing content quickly. We’re exploring how each technique has proven to be a fun way to for users to spread content virally. These proven viral marketing campaigns i... Read more

Tags: Video Marketing By Jessica Bubenheim, on 4 July 2018

Guide for B2C YouTube marketing

Digital marketing strategies are dependent on the business model you follow. The first thing you need to do before you start implementing digital marketing campaigns is gain clarity in your customer segment. Whether you are targeting consumers or bus... Read more

Tags: Digital Marketing, Strategy By Jessica Bubenheim, on 2 May 2018

5 Trends for Voice Marketing

Voice marketing? Voice assistants like Google home mini and Amazon’s Alexa, are transforming how companies set up their marketing strategy to sell to consumers. Over the next decade, global firms will have to innovate in making their voice heard thro... Read more

Tags: Performance Marketing, Digital Marketing By Jessica Bubenheim, on 7 February 2018

Rethinking Marketing-  How Data Science Is Disrupting the Profession of Marketers

Top performing organizations make informed decisions by analysing data. Organizations require data driven decisions for various area of business insight some of which including, decision maker, marketer, strategy maker, and operation manager. Read more

Tags: Native Advertising By Jessica Bubenheim, on 31 January 2018

Personal or intrusive? 5 rules to foster trust with customer data. 

Controversy in Ad personalization has sparked critical questions. Do we disguise data? Is it safer to obscure the personal information used for targeting and keep customers unguarded in the dark? Well, let’s think about this; in the offline world, ho... Read more

Tags: Performance Marketing By Jessica Bubenheim, on 17 January 2018

The slack growth study: achieving over 2 million active daily users

This article aims to highlight the early traction of slack. Slack joined the unicorn club just two years after their initial product launch. With roots as an internal corporate communication tool slack has blossomed into a cloud-based tool for teams ... Read more

Tags: Online Marketing & Digital Marketing, Digital Advertising, Digital Marketing By Jessica Bubenheim, on 29 November 2017

Blockchain Basics for Marketing & Advertising

In 2008 we were first presented with cryptocurrency Bitcoin. Over the years, what’s really gotten attention globally, is the unique technology behind it, Blockchain. The potential of Blockchain has become an important conversation topic in the tech c... Read more