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English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Jessica Bubenheim

Studying International Business at Warwick Business School. Inspired by Social Entrepreneurs.

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By Jessica Bubenheim, on 28 Aug 2019

7 characteristics of a smart marketing specialist

Professor of psychology Karl Anders Ericsson, known for his findings on personal success,  has empirically proven that particularly talented specialists are not born, but become specialists through practice. He has found the "magic" threshold for pra...Read more

Tags: Strategy By Jessica Bubenheim, on 21 Aug 2019

3 ways to start Whatsapp marketing

Nearly one billion people worldwide use WhatsApp to send and receive text messages. In the long term, the mobile messenger service could even overtake Facebook. For this reason, the service is also becoming increasingly interesting for marketing mana...Read more

Tags: Digital Marketing By Jessica Bubenheim, on 14 Aug 2019

4 ways to use humor in your digital marketing campaigns

Whether a little joke, a nice gesture, there are many things that make us smile - or laugh. Unfortunately, many laugh too seldom, and laughter is healthy! There are so many ways and opportunities that can bring ourselves and those around us to laugh ...Read more

Tags: Digital Marketing By Jessica Bubenheim, on 05 Jun 2019

How to start an effective digital marketing plan

A digital marketing plan is an essential map to achieve the objectives of your brand. It is, therefore, a tool with which all marketing teams have to work day by day. But just making a plan does not guarantee the results we seek.Read more

Tags: Cyberclick By Jessica Bubenheim, on 29 May 2019

Motivation in marketing

Is success and fun at work important to you? What motivates you to perform at your best? Money, recognition or perhaps flexible working hours? Do you find sense in your job? And is it important to you to know and share the employer's goals? It might ...Read more

Tags: Cyberclick, Happiest Company By Jessica Bubenheim, on 15 May 2019

Emotional data in digital marketing

"The most startling truth is that we do not even think our way to logical solutions. We feel our way to reason. Emotions are the substrate, the base layer of neural circuitry underpinning even rational deliberation. Emotions do not hinder decisions. ...Read more

Tags: Social Marketing, Social Media & Social Ads By Jessica Bubenheim, on 08 May 2019

What are we actually doing on social media?

Social media today, have become routine use in everyday life. Whether it's checking out Whatsapp notifications in the morning, using Instagram to upload a story at noon. The average person will spend more than five years of their lives using social m...Read more

Tags: Social Marketing, Social Media & Social Ads By Jessica Bubenheim, on 01 May 2019

7 steps to grow your accounts and make money with social media

Everyone is looking into the idea of making money with social media. Social media today carries a very active audience of the millennial and centennial generations that form diverse market segments. So where do the brands want to position themselves ...Read more

Tags: Content Marketing, Digital Marketing By Jessica Bubenheim, on 17 Apr 2019

3 approaches to influence with content marketing

Whether in everyday life or in marketing, the power to influence is in demand. But what really influences people? The content marketing method has it's influence through aligning content to a specific buyer persona. This content - whether designed fo...Read more

Tags: Digital Marketing By Jessica Bubenheim, on 10 Apr 2019

Digital marketing for successful events

Organizationally your event seems to be on the right track? You have the location, the speakers, the website is online and ready to welcome your participants? All that's left to do is to invite attendees and get as much participation as possible. Her...Read more