Numerical blog: the latest insights to digital marketing and online advertising.
Launching a new product into the market can be the beginning of a wonderful friendship… or a total fiasco. It is a key moment that needs all the care and attention it can get. The term “growth hacking” has become quite a buzzword over the past few ye...Read more
The best digital marketers are very sure: being up to date with new tools is essential to make the most of every opportunity to connect with our target. Which is why we are going to talk about a very effective strategy: trigger marketing, which is c...Read more
Twitter Audience Platform (TAP) is a Twitter tool that allows advertisers to significantly amplify the reach of their Twitter Ads, as the ads are then displayed across an external network of mobile apps. All this, without ever losing sight of the ad...Read more
For marketers, ROI is the Holy Grail, the metric of all metrics ... it is what allows us to justify the value of our work and whether what we are doing really works. Yet, despite its importance, there’s much confusion about what the return on inve...Read more
Content Marketing is becoming increasingly popular as a key strategy in attracting qualified traffic. In today’s day and age, it is essential that companies dedicate significant portion of their resources to creating specialized content that solves t...Read more
Have you noticed? Email marketing is not some outdated technique. Although nowadays we have a whole bunch of new tools in digital marketing, this one does not only continue showing great results, but also, thanks to smartphones, has gone through a co...Read more
Gestures, postures, tics… our body language is unique, and says a lot about us, which is why traditional “door to door” sales people have always known how to use it to make a sale. These subtle clues tell us which arguments are best to use in each si...Read more
Are you using email marketing to promote your brand? Sometimes we do not give this tool the importance it deserves when the truth is that if well implemented, your email marketing program can be a real "secret weapon" to win over your audience. Here ...Read more
