English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by David Tomas

CEO y cofundador de Cyberclick. Cuenta con más de 20 años de experiencia en el mundo online. Es ingeniero y cursó un programa de Entrepreneurship en MIT, Massachusetts Institute of Technology. En 2012 fue nombrado uno de los 20 emprendedores más influyentes en España, menores de 40 años, según la Global Entrepreneurship Week 2012 e IESE. Autor de "La empresa más feliz del mundo" y "Diario de un Millennial".

Follow me on: :

Tags: Strategy, Data Science By David Tomas, on 24 Apr 2019

What is a Customer Data Platform and its advantages in digital marketing?

Managing customer data is one of the biggest challenges we face in digital marketing. If you’re looking to effectively manage your customer data, a customer data platform may be the solution for you. This new technology for improving and optimizing w...Read more

Tags: Digital Marketing, Strategy By David Tomas, on 27 Feb 2019

How to optimize your mobile marketing strategy

There is no excuse: if mobile is not at the very core of your digital marketing strategy, it is time to adapt or die. In 2015, Google announced that mobile traffic had overtaken desktop traffic for the first time, and this difference has only continu...Read more

Tags: Digital Marketing By David Tomas, on 23 Jan 2019

Digital marketing for Generation Z or Centennials

Just when marketers thought we were beginning to understand the millennials, it’s now time to think about the next generation: generation Z or centennials.Read more

Tags: Happiest Company By David Tomas, on 19 Dec 2018

Unlimited vacations: how could your company benefit?

Can you imagine having unlimited vacations in your company? Sounds like madness, right? Well, there are already enough companies globally that have implemented this policy. But to be able to apply them successfully, it is necessary to rethink the wor...Read more

Tags: Native Advertising By David Tomas, on 05 Dec 2018

What is Native Advertising? Advantages and success stories.

What is Native Advertising? To explain we will start off with an example… Envision two different situations. You are relaxed, calming surfing you favorite website and all of a sudden you come across advertising banners left, right, above and even bel...Read more

Tags: Happiest Company By David Tomas, on 24 Oct 2018

10 ways to bring happiness to your workplace

"How to be happy?" It’s perhaps the greatest question of mankind. If we take into account that we spend more time at work than in any other activity, happiness at work almost becomes a transcendental matter.Read more

Tags: Online Marketing & Digital Marketing By David Tomas, on 21 Aug 2018

10 tips to increase your conversion rate in digital marketing

Conversion is pretty much the Holy Grail of digital marketing, that utopian goal we all strive for, but only the best achieve. Increasing your conversion rate is fundamental to increase your return on investment and make the most of your digital mark...Read more

Tags: App Marketing & Publicidad Móvil By David Tomas, on 06 Jun 2018

Mobile App Engagement

The engagement between mobile app and users does not depend just on first sight. Like in a marriage, this love needs to be maintained every day - or else, they will end up leaving you. Forgetting the importance of app engagement while planning your m...Read more

Tags: Redes Sociales & Social Ads By David Tomas, on 09 May 2018

What exactly are Social Ads? Types and examples of advertising on social media

Social ads are one of the quickest and most effective ways to connect with our target audience. These ads bring profitable opportunities in digital marketing formats. These small ads make the most of all the information users share on social media to...Read more

Tags: Happiest Company By David Tomas, on 18 Apr 2018

Top 10 motives for employee recognition

Recognition should be an integral element of any group, team, start-up, SME, or large corporation. Employee recognition is not just for special days like “global worker recognition day” (4 March). In Cyberclick we value people, in fact ‘admire’ is on...Read more