English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by David Tomas

CEO y cofundador de Cyberclick. Cuenta con más de 20 años de experiencia en el mundo online. Es ingeniero y cursó un programa de Entrepreneurship en MIT, Massachusetts Institute of Technology. En 2012 fue nombrado uno de los 20 emprendedores más influyentes en España, menores de 40 años, según la Global Entrepreneurship Week 2012 e IESE. Autor de "La empresa más feliz del mundo" y "Diario de un Millennial".

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Tags: Digital Marketing By David Tomas, on 01 Jul 2020

From B2B to B4B: How to Generate Value for Businesses

Do you do B2B marketing? Well, it's time to rethink your strategy with a new paradigm: B4B, or business for business.Read more

Tags: Digital Marketing By David Tomas, on 30 Jun 2020

5 Key Marketing Automation Statistics

More than a trend, marketing automation is already an inescapable reality. For B2B marketers, having a marketing automation platform allows you to run, manage, automate and monitor your campaigns across multiple channels.Read more

Tags: Digital Marketing By David Tomas, on 16 Jun 2020

10 Marketing Automation Strategies

In recent years marketers have started to pay more attention to marketing automation, but as an industry, we've only discovered the tip of the iceberg. Marketing automation goes far beyond constructing automatic emails: it can help you improve the su...Read more

Tags: Digital Marketing By David Tomas, on 04 Jun 2020

5 Keys for Marketing During a Crisis

The Covid-19 crisis has affected our lives at every level, and digital marketing has certainly felt the change. Business resources are declining and budgets are smaller, forcing a change in objectives and tactics.Read more

Tags: Inbound Marketing By David Tomas, on 14 May 2020

How to Choose an Inbound Marketing Agency to Work With

Choosing an inbound marketing agency is no easy task, as the success of your business is in their hands. If you are hiring an agency, you want to be able to work well with them and have full trust in them.Read more

Tags: Digital Marketing By David Tomas, on 22 Apr 2020

9 Neuromarketing Examples and Studies

Neuromarketing is a growing field with a lot of interesting potential. And we can see this with all of the new studies that have come out recently.Read more

Tags: Digital Marketing By David Tomas, on 24 Mar 2020

The 22 Most Important Digital Marketing Metrics

How many metrics do you need to assess the success of your digital marketing strategy? How do you know what actions are working? The answer will depend on the channels you are going to use and the objectives you have set, but in most cases it is prob...Read more

Tags: Inbound Marketing By David Tomas, on 16 Mar 2020

Inbound Marketing Plan: Step by Step Guide

An Inbound Marketing plan is an essential reference document that guides all of your inbound efforts and tactics, ultimately allowing you to achieve success. But many companies don’t create their plan properly - or even worst, don’t make a plan at al...Read more

Tags: Captación de Leads By David Tomas, on 10 Feb 2020

5 Examples of Lead Scoring Models

Lead scoring is not a one-size-fits-all system: Each company has its own uniquely designed scoring strategy that fits to their particular objectives and targets. But even with the inherent individual nature of predictive lead scoring, it is beneficia...Read more

Tags: Captación de Leads By David Tomas, on 06 Feb 2020

How to Generate Sales With a Lead Nurturing Strategy

Lead nurturing is a key aspect of any inbound marketing strategy. Think of it in a skydiving scenario: The lead is the person who will be jumping out of the plane for their first time, while the nurturer (the marketing and sales teams) is the one who...Read more