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English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by David Tomas

CEO y cofundador de Cyberclick. Cuenta con más de 20 años de experiencia en el mundo online. Es ingeniero y cursó un programa de Entrepreneurship en MIT, Massachusetts Institute of Technology. En 2012 fue nombrado uno de los 20 emprendedores más influyentes en España, menores de 40 años, según la Global Entrepreneurship Week 2012 e IESE. Autor de "La empresa más feliz del mundo" y "Diario de un Millennial".

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Tags: Digital Marketing By David Tomas, on 24 Mar 2020

The 22 Most Important Digital Marketing Metrics

How many metrics do you need to assess the success of your digital marketing strategy? How do you know what actions are working? The answer will depend on the channels you are going to use and the objectives you have set, but in most cases it is prob...Read more

Tags: Inbound Marketing By David Tomas, on 16 Mar 2020

Inbound Marketing Plan: Step by Step Guide

An Inbound Marketing plan is an essential reference document that guides all of your inbound efforts and tactics, ultimately allowing you to achieve success. But many companies don’t create their plan properly - or even worst, don’t make a plan at al...Read more

Tags: Captación de Leads By David Tomas, on 10 Feb 2020

5 Examples of Lead Scoring Models

Lead scoring is not a one-size-fits-all system: Each company has its own uniquely designed scoring strategy that fits to their particular objectives and targets. But even with the inherent individual nature of predictive lead scoring, it is beneficia...Read more

Tags: Captación de Leads By David Tomas, on 06 Feb 2020

How to Generate Sales With a Lead Nurturing Strategy

Lead nurturing is a key aspect of any inbound marketing strategy. Think of it in a skydiving scenario: The lead is the person who will be jumping out of the plane for their first time, while the nurturer (the marketing and sales teams) is the one who...Read more

Tags: Social Media & Social Ads By David Tomas, on 09 Jan 2020

How to Use Tik Tok to Promote Your Brand

Have you ever thought about using advertising on TikTok?Read more

Tags: Strategy By David Tomas, on 12 Dec 2019

Growth Hacking: 7 Success Stories and How They Did It

If you’ve been in the world of digital marketing for a while, you probably already know about growth hacking. Growth Hacking is a set of techniques and tools that seek to generate rapid growth of customers, revenue or impacts for a company, with the ...Read more

Tags: Social Media & Social Ads By David Tomas, on 18 Nov 2019

The 7 Best Selling Products on Social Media

One of the most common arguments from decision-makers about social media campaigns is that “social networks don't sell.” But this excuse is old news! There are some items that actually sell very well on social media. The latest results of the annual ...Read more

Tags: Strategy By David Tomas, on 31 Jul 2019

Viraljacking: How to make your content viral (+ success stories)

Viraljacking is a concept that I’ve developed from the basis of newsjacking. In today’s post, I will explain this new new concept through the use of two examples. The two examples aim to explain how I applied viraljacking and the results I obtained f...Read more

Tags: Strategy, Data Science By David Tomas, on 26 Jul 2019

What is a Customer Data Platform and its advantages in digital marketing?

Managing customer data is one of the biggest challenges we face in digital marketing. If you’re looking to effectively manage your customer data, a customer data platform may be the solution for you. This new technology for improving and optimizing w...Read more

Tags: Digital Marketing, Strategy By David Tomas, on 26 Jul 2019

How to optimize your mobile marketing strategy

There is no excuse: if mobile is not at the very core of your digital marketing strategy, it is time to adapt or die. In 2015, Google announced that mobile traffic had overtaken desktop traffic for the first time, and this difference has only continu...Read more