One of the biggest challenges of digital analytics and attribution marketing is correctly attributing sales. Omni channel is no longer just a buzzword, but an unavoidable reality: users maintain complex relationships with brands through multiple channels, deeming the "last click" attribution models overly simple.
Google attribution is changing things up. Today I want to tell you what it is, what it can bring to your company and the most effective tactics to start up your new attribution strategy.
What is Google attribution and how can it help your company?